Tag Archives: Performance

How Do You Accelerate the Progress of a New Sales Person? Four Pieces of Advice

Situation: A CEO recently hired a new sales person. To date, this individual has signed some good customers, but is struggling to generated sales. How patient should the CEO be with this person? How much time should be allowed to demonstrate performance? What metrics do others use to assess and incentivize sales performance?
Advice from the CEOs:
• Set 90 day targets that you expect for the individual to reach: X new accounts, Y in sales revenue, other measures as appropriate to your business. Set these targets WITH the individual, not FOR them so that the individual has ownership of the targets. Monitor the individual’s progress frequently. If the trend is below the target, ask what the individual plans to do to meet or exceed the target. Targets are best set at the time of hiring. If the individual cannot approach these numbers then it’s better to cut sooner rather than later.
• How do you differentiate the sales person from the sales talker? Set firm targets and expect to see results quickly.
• The traits that correlate with success are not traits that that salespeople develop after they are hired. They have to demonstrate these from the beginning. The hiring process must select for these traits.
• There are a number of companies that offering tool that will help identify whether candidates for a sales position possess the traits that your company deems most important. Among these is TTI – Target Training International – www.ttisi.com and Sandler Sales – www.sandler.com.

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How Do You Boost Financial Understanding Within the Team? Five Points

Situation: A CEO is concerned that her team doesn’t appreciate the financial implication of their decisions on the company. This applies to both day-to-day decisions and strategic decisions that team leaders make. What can be done to better connect them and their decisions to the bottom line? How do you boost financial understanding within the team?
Advice from the CEOs:
• Go down the management levels from top to bottom and take the time to explain, in understandable terms, the company’s financial objectives, why they are important, how these are measured, how managers’ day to day decisions impact company performance, and the financial consequences of those decisions.
• Give employees a stake in company performance! For some this may be an ownership stake, for others it could be linking financial performance to their compensation and promotion track.
• The objective is for everyone to view the company as “ours”. This is a critical culture shift from the usual view in terms of “me vs. them”
• Work with the team to establish understandable and trackable formulas for profitable performance.
• Establish meaningful rewards for meeting the company’s plan and financial targets. When employees see a direct link between company financial performance and their paychecks they will pay attention.

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How Do You Hire Good Salespeople? Eight Points

Situation: A CEO struggles with finding competent sales people. Issues include both finding these people, evaluating their skills, and assuring that they fit with the culture of his company. What techniques do others employ to find good candidates? How do you hire good salespeople?
Advice from the CEOs:
• Hiring salespeople is one of the most important jobs a CEO has, yet is paid the least attention. In a small company the CEO is deeply involved in the process, while in larger companies the CEO’s role is assuring that those responsible for selection and hiring are bringing in quality individuals. In either case the important points for the CEO to oversee are as follows:
• Determine what you want the person to do. What skills do they need? How much can you pay? Is that competitive with the market?
• Advertise – use internet portals, print media and referrals. Beyond this, one of the most successful means of recruiting is to hire individuals who have proven their skills in other companies and who are known to and respected by your existing salespeople.
• Review resumes for basic qualifications and weed out all that do not meet those qualifications.
• Test potential hires. There are a number of good tests including: DISC, Meyers-Briggs and Identity Compass.
• Bring candidates in for interview. See how they react to pressure. Are they a good match for the company culture? What is their personality like? Are they comfortable with the company’s philosophy, size, reputation, products and services, and so on?
• Check references and contact their current customers to gather their impressions of the candidate’s capabilities.
• Remember that past performance does not guarantee future results – particularly if there is a significant change in what is being sold.

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How Do You Establish Sales Accountability? Three Approaches

Situation: Several CEOs have experienced difficulty establishing accountability within their sales teams. Sone sales reps consistently come up with excuses for not generating new accounts or meeting their sales objectives. The impact of lost sales had significant effects on revenue performance. How do you establish sales accountability?
Advice from the CEOs:
• It is vital to understand who are the best customers and most profitable products and services for those customers. Establish regular sales meetings to discuss customers, products and services, to identify promising sales opportunities and to coordinate sales efforts.
• Work with both sales management and individual team members to determine desired outcomes:
 Set sales targets – work with the team to establish firm expectations on reasonable and achievable sales targets. Agree on a tracking system to measure progress toward those targets. Encourage members of the team to work together to achieve the targets.
 Customer type – who are they, what are their priorities and expectations, and how can the company best address these.
 Product(s) – work with the team to determine which products best fit each customer type and develop creative ways to position those products to increase sales.
• Establish measurable behaviors which if done will result in success. For example:
 Calls per week and results of those calls.
 Relationships with key decision makers and development of additional relationships within existing and potential customers.
 Thorough qualification before quoting, presenting, demo, and so on. The who, what and why that connects with successful sales..

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How Do You Position a Professional Services Company for Growth? Part 2 Three Suggestions

Situation: The CEO of a professional services company wants to position her company for growth. What suggestions do others have to assist her? How do you position a professional services company for growth?

Advice from the CEOs:

  • Make Time for Organizational Development – Attention to organizational development and enhancing the organization so that it meets the needs of employees can yield significant dividends in terms of company performance and adaptability. When employees’ needs are met, they are motivated to extend their efforts both in performing their current roles and to develop new ideas that will benefit the company. Be sure to recognize these efforts.
  • Temp to Perm (Even for Hiring Leaders) – As the economy recovers there remains a high level of uncertainty as to how robust the recovery will be. In light of this, additions to staff may be approached cautiously. The temp to perm route offers a way for a new individual and the company to get to know one another and to test mutual fit before making a full commitment to permanent employment. This can be true even for positions of significant leadership within the company.
  • Meet the Unrecognized Needs of Customers – The top of the Customer Pyramid is meeting unrecognized needs – needs which the customer may not even know that they have. In a world of increased competition and rapid change, finding ways to understand, anticipate and meet these unrecognized needs of customers yields a significant competitive advantage. Brainstorm with your sales, marketing and customer service teams to identify unrecognized needs of past customers. Use the results to identify unrecognized needs of current and new customers.

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How Do You Use Metrics to Focus Your Team? Three Points

Situation: A CEO wants to improve company performance and is interested in how others use metrics to focus their teams. How do you use metrics to focus your team?

Advice from the CEOs:

  • Engage your employees in the development of metrics.
    • The team members are close to the customer and the company’s key vendors. What makes sense to measure? What metrics are tied both to performance and a healthy or supportive but competitive environment? What would create adverse conflicts within the business or with either customers or vendors?
  • Metrics need to be meaningful and applicable.
    • They have to directly pertain to day-to-day, week-to-week and month-to-month objectives and performance.
  • Factor in personal issues.
    • Everyone doesn’t need to have the same metrics – instead formulate metrics that are pertinent to the different roles and individuals within the company.

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How Do You Foster Productive Communication Within Your Company? Six Suggestions

Situation: A CEO is concerned that communication between employees is often non-productive. Individuals can be abrasive in their comments. This leads to loss of productivity because the individual criticized feels hurt and distracted. It also results in the formation of “subgroups” which conflict with each other. How do you foster productive communication within your company?

Advice from the CEOs:

  • Encourage tolerance of and sensitivity toward individual styles.
    • Identify the particular style of each individual. Assessment tools are helpful.
    • Admit that different individuals have different styles and that this is OK. Have a conversation with them so they are aware of this.
    • Always allow an individual one “charm” that is uniquely theirs.
  • Identify the motivations that drive each individual within the company.
    • Communicate with each individual in a way that recognizes and aligns with their motivation.
  • Focus on constructive communication aimed at helping the individual to strengthen performance. Build a foundation of fact to reduce the risk that what is said will be taken personally or interpreted as critical. Become the model for how others can effectively communicate with each other.
  • Meet others half-way.
    • Outline, test and agree on basic assumptions to get the conversation rolling.
    • Weigh the pros and cons of each suggested alternative.
  • Use employee reviews and compensation decisions as motivators.
    • Explain the company’s marketplace and plans vs. market practices. Get the facts. Know what each job typically pays and market balances between salary and incentive compensation.
    • Align the rewards offered with each individual employee’s motivations.
    • If an employee is not a 5 (on a scale of 1 – 5), explain what they need to do to become a 5.
  • Keep the annual retreat alive when everyone returns to the office.
    • Generate follow-up plans as part of the retreat. Include measurable objectives, responsibilities, accountabilities and timelines.
    • Identify solutions, not just problems.
    • When asking for recommendations, acknowledge each suggestion. Be prepared to implement what is suggested – in whole or as part of a larger strategy.
    • Recognize that the environment is in constant flux and that the company must continually adjust to adapt to changes.

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How Do You Improve Your Company’s Website and Internet Presence? Seven Suggestions

Situation: A company has not updated their website for some time. As it considers making changes, how can the company optimize their web site for marketing purposes? What have others found to be most effective? How do you improve your company’s website and Internet presence?

Advice from the CEOs:

  • Look at how the company is currently using their website and Internet to reach clients.
    • The company currently has email addresses for 80% of their clients.
    • They have been sending an annual survey clients through either mail or email and get a 40% response rate. The best response comes from email. Assure that the survey can be completed in 5 minutes or less unless the respondent wishes to provide more detail as an option.
    • The company has a web page that comes up prominently on Google.
    • They mail or email a quarterly commentary on company performance and initiatives to clients.
  • What are the advantages of print media and mailings versus email blasts.?
    • Does the company have the capacity to automate both envelope addresses and letters for clients without email addresses? If mailings are created manually it makes sense to invest in software to create automated mailings.
    • For more personalization, use stamps instead of meters.
    • Both factors make mailings expensive to prepare versus email communications.
  • The home page of the company website should focus on:
    • Who you are.
    • What you do.
    • Who you serve.
    • Why you do it better than others – what significantly differentiates the company?
  • Invite and include clients in volunteer work to deepen relationships.
    • The company is dedicated to volunteer work.
    • Extend volunteer work opportunities beyond employees to clients who are interested in the particular project.
    • Publicize this on the company website, and send personalized thank you letters – “We built it together as a family.”
  • Create forums on the site for individuals with interest in particular topics related to the company’s offerings and activities.
    • The value of honest discussion is better than no discussion at all.
    • This also keeps the company abreast of changing attitudes and priorities of clients.
  • Create resource lists on the company web site of firms or individuals offering services which complement the company’s offerings.

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How Do You Encourage Employees to Take Full Responsibility for their Jobs? Five Points

Situation: A CEO is discouraged because employees are neither taking initiative nor holding themselves accountable for results. They see potential problems, but don’t act to either prevent or resolve them. They continually bring situations to the CEO and expect the CEO to solve the problem or save the day.  What have others done to shift responsibility and accountability to staff? How do you encourage employees to take full responsibility for their jobs?

Advice from the CEOs:

  • There are two important questions to ask:
    • Is this a situation that includes a large number of employees or just a few? If it’s just a few then these situations can be handled individually. If more than a few then systemic changes may be necessary.
    • Are all employees clear on their responsibilities and what is expected of them? Is there written documentation on responsibilities associated with specific roles or individuals? Has this been communicated to individual employees during performance reviews?
  • It is essential that direction and individual responsibility be clearly stated and understood. Encourage dialogue once direction or instruction is given to test understanding. Important direction should be documented in writing.
  • Have clear core values been established that guide both the company and individual responsibility and decisions? Have these core values been publicized and posted in break  areas as well as work areas? Use the core values to assess employees’ work to reinforce emphasis.
  • Assure that employees are clearly empowered to make decisions. This is particularly  important if employees have been subjected to micromanagement in the past.
  • Ask for and encourage dialogue, both in one-on-one situations and in team and company meetings. Make employees part of the decision process so that they feel ownership over their responsibilities. Assure that excellent performance is recognized, rewarded and publicized.

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How Do You Increase Employee Engagement? Six Suggestions

Situation: A  CEO wants to increase employee engagement throughout her family-owned company.  Performance is frequently poor, employees sometimes treat each other badly, and employees rarely put out the extra effort that could make a difference. What have others done to turn around a poor company culture? How do you increase employee engagement?

Advice from the CEOs:

  • To add some energy, for example to the accounting department, bring in AccountTemps for 3 months to bring everything up to date. This will help to establish a new level of expectation within the company. AccountTemps can also produce templates that will make it easier to stay up to date in the future. This will send a message to employees that the company is willing to invest to create new standards.
  • For those who are managing underperforming areas, link their pay to performance.
  • Leverage promising young employees by giving them more responsibility in their departments. This may facilitate a shift of resources to areas of the business needing attention.
  • Have employees make customer phone calls – to current and former customers – with instructions to listen to what the customers have to say about the company’s product and services.
    • Collect and use this information to foster a customer-oriented mindset.
    • Encourage employees to take pride in the final value delivered (or not delivered) to the customer.
  • Consider a second “Founding of the Company.” An event that will wake everyone up and reinforce both the value that they represent for the company and the company represents for them.
  • To increase cohesion within the company, create an event to bring everyone together, and help them to see and value what employees share rather than what makes them different.
    • Ask employees to put up photos of themselves at age 4-6. Ask those with children to add pictures of their kids as well. Conduct a contest is to match the photo to the employee.
    • Use special events to build a team focus at work. Examples are a company picnic with a 3-legged race or a movie and pizza at 6:00pm.

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