Category Archives: Technology

How Do You Build Meaningful Social Media Participation? Seven Thought Starters

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Situation: A company has built a good online community. Between their site and newsletter, they are contacting tens of thousands of executives weekly. The CEO constantly seeks new ways to encourage active participation in the discussions. What have others done to effectively build regular participation in discussions? How do you build meaningful social media participation?

Advice:

  • Know your audience and focus on topics that engage people. For example, one company does a semi-annual compensation survey. This generates great response when the results are published.
  • Another company has found that they learn more from mistakes than they do from success. People love to talk about business blunders, particularly if the discussions include well-intentioned humor.
  • Reach out to individuals with interesting backgrounds, experience and situations. Encourage them to post, or feature them in a discussion.
  • Another company sends out weekly emails with titles and synopses of articles posted in the last week. This enables newsletter recipients to quickly scan topics and click on those of interest.
  • A common challenge is filtering posts which are trivial, self-promoting and lack relevance to the focus of the site.
  • The bottom line is that there is no magic bullet. Social networking sites are rapidly evolving so it is important to continually seek creative additions. This takes time, work and investment.
  • Consider your own experience. What has drawn you to a social networking site? What have this site done to effectively build regular participation in meaningful discussions?

Thanks to Ken Ross of ExpertCEO, Inc. for his contribution to this article.

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How do you Boost Value in a Commodity Market? Five Suggestions

Situation:  As a result of the technology revolution, products in established markets have become commoditized. For example, advances in medical technology has driven down price while increasing incidence and prevalence of diabetes has driven up demand. How do you boost value in a commodity market?

Advice:

  • Taking a broader view of the market is critical. Analyze the entire customer experience, not just your segment of the market. Assess markets and industries surrounding your primary offering and look for un-served opportunities and gaps. Where you find opportunity, elevate your offering to the next level by integrating your product as component. Create a compelling advantage but avoid unnecessary adaptation of your existing product or service. Can your technology become part of a broader service offering, or even part of a personalized solution? Are there opportunities to move higher up in the value chain?
  • Begin your transformation at the first signs of commoditization. Being first brings a huge advantage.
  • Once you identify an unmet need, consider working with related industry groups to create new standards addressing these gaps. Implementing the resulting standards will give you a new competitive advantage against your competitors.
  • Find other applications for your product or service. Consider new applications for the components used in your current offering. Find new customers outside of your historic customer base. Consider alliances with other companies experienced with the new opportunities you find.
  • Within your own organization begin a process that routinely analyzes the customer experience and general needs beyond your current offering. Working with an outside consultant can help by adding a new perspective.

Thanks to Dirk Boecker for his contribution to this discussion.

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How Do You Boost Acceptance of a New Product? Three Solutions

Situation: A company is introducing a new product that enables devices to monitor patient medical conditions via smartphone. This can improve early detection of disease and lower medical costs. However, bureaucratic inertia within major medical providers can inhibit the adoption of disruptive technologies. How do you boost acceptance of a new product?

Advice from the CEOs:

  • Take an inexpensive ultrasound device as an example – a device that can both provide the results of a breast scan for cancer and transmit the results to an individual’s physician. A device like this can be emotional for some women, and they may be reluctant to use a product not recommended by their doctor. Therefore it is critical to gain physician acceptance of the device. this can be achieve this by: publishing medical studies demonstrating the efficacy of the device, building and leveraging relationships with medical societies and groups through white papers and presentations at meetings by champions for the device, and participating in high profile events such as American Cancer Society events or the Race for the Cure.
  • Consumer awareness of the device can be built through targeted advertisements in women’s magazines and gaining the support of high profile female spokespersons who have experienced and recovered from breast cancer. This can generate radio and television talk show appearances, infomercials via TV and the Internet, Blogs and generating discussion about the device on disease-specific web sites to generate viral marketing.
  • Do not be afraid of researching non-traditional activities. For example, there is significant potential for a device like this in portions of the Muslim world, where women won’t see a male doctor and few female doctors are available. This results in breast cancer death rates three times higher than those seen in the West.

Thanks to Kenneth Purfey for his contribution to this discussion.

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What are the Best Avenues for Raising Capital? Six Points

Situation: The technology sector is booming with AI and other exciting new technologies. Whether you want to fund a new company or a new effort within a smaller company, what are the best approaches? What are the best avenues for raising capital?

Advice:

  • Funding and credit markets are opening but still tight. The bar has been raised because too many people are chasing too few available dollars.
  • The venture capital (VC) sector has consolidated. The primary focus is on technology, software and medical. Much less goes to the consumer sector. It is important to target angels, VCs or investors who specialize in your technology, market and business model. Research current VC portfolios.
  • Angels now act more like VCs – particularly structured angel groups. Initial investments are typically under $1 million.
  • If you have a technology, investigate the grant world – e.g., NIH or DARPA. These organizations fund research, but not marketing, distribution or sales. Look for specific programs or RFPs that align with your technology. Target your grant request toward prototype development and studies. Search LinkedIn for military people who can introduce you to contacts within programs like DARPA.
  • Investigate SBA Grants, and foundations with an interest in your technology or application. Foundations sometimes will grant funds ($100k) to support the work of individual scientists and researchers. Call on friends and family who believe in you and your work.
  • Whoever you approach, these rules apply: (1) Do your homework. Choose sources that align with your project and profile. (2) Presentations must be crisp and easily understood. Investing in professional assistance is wise. (3) Be able to make your case in 15 minutes or less. The first minutes are most crucial, so have your ‘elevator’ pitch perfected. (4) Your model and financials must support a high multiple exit, 5-10x their investment in a reasonable period of time – about 5 years. (5) Team, Team, Team – credentials, experience, presentation – be a team with whom the investor can work.

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How Do You Outsource IT? Seven Suggestions

Situation: Fast growing companies often find it difficult to scale internal IT management to keep pace with database (dB) growth. There are typically 1-3 people in charge of dB management in a small to medium-sized business. Crisis hits when there is an abrupt system shutdown for up to 48 hours and a significant disruption to company operations. How can this be avoided? How do you outsource IT?

Advice from the CEOs:

  • The difficulty is that small infrastructure teams often don’t have the range of skills to diagnose dB issues. Calling Oracle, SAP, etc. for assistance gets expensive fast.
  • One option is to outsource business intelligence and dB management to a specialist. Quality offshore resources exist that can take over support of company business information (BI) and dB management, offering a full suite of services from anti-virus to preventative diagnosis of subtle misalignments.
  • For example, InstaDB replicates the dB in a remote data center so that they can monitor the system for errors, develop solutions, and remotely resolves errors with no interruption to users.
  • In addition, some outsourced specialists include calls to Oracle, SAP and so forth as necessary to resolve problems at no cost to the client.
  • In a pilot study in a company with 5 servers, the offshore outsource partner provided a full suite of services and was able to increase uptime from 95-97% on a daily basis to 99.97%. This level of performance should be the goal.
  • Your outsource provider should have 24/7/365 support services.
  • Your provider should provide you with a service-level agreement (SLA) prioritizing issues so that the most critical issues are resolved fastest.

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How Do You Maintain a Healthy Work-Life Balance? Six Solutions

Situation: A CEO says that he typically works long hours and frequently works weekends. This taxes his family life and he is neglecting activities that were previously enjoyed. Are you living for work or working for a living? How do you maintain a healthy work-life balance?

Advice from the CEOs:

  • Life is more than work. Just the fact of you’re asking this question indicates that you already know that too much focus on work is not good for you.
  • Develop and devote time to your hobbies. The CEO and engineers in one company developed a company robotics club, and participate in robotic competitions. This has a number of benefits. It provides fun away from work while keeping their creative engineering skills sharp. As they compete, they meet and form relationships with potential business partners and customers. It builds camaraderie and cohesiveness within the team. They have the opportunity to involve their kids in this activity. In addition, they translate this into a public service by assisting local schools who have their own robotics clubs.
  • Regular exercise, particularly with a group, helps you to be more effective at work. This is supported by substantial objective research.
  • Involve other people – friends and family – in your hobby or exercise activity. It will help to both strengthen relationships and resist distractions.
  • To assure that this becomes part of your life, put it on the calendar and don’t let other priorities displace it.
  • Learn to say “no” to things that would displace this activity.

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How Do You Facilitate a Move to a New Space? Five Recommendations

Situation: A company has taken advantage of favorable lease rates to secure a larger space. How can they minimize work flow disruption during the move? How do you facilitate a move to a new space?

Advice from the CEOs:

  • Plan the move in detail: electrical, intranet and telephone needs; office space and facilities; design or production space and facilities. If you can’t move everything over a short period of time – like a 3-day weekend – consider moving in steps, a series of discrete moves over time, each with its own requirements and timetable.
  • If you carry inventory, pre-build inventory to see you through critical steps of the move. If you have a major customer with strict delivery deadlines, try to negotiate a delivery window during which you can conduct the move. Determine if there is seasonality to order delivery that makes a particular time of year more convenient to move critical operations. Custom work will require special planning.
  • If you plan to upgrade equipment, consider purchasing, installing and operating the new equipment in the new location instead of your existing location.
  • If you will be leasing the new facilities and possibly be even if you are purchasing the facility, ask the new lessor or seller to provide cash to: (1) finance delayed shipments at a price discount and (2) cover expenses of the move and outfitting the new location to your needs.
  • Consider converting to a wireless intranet and telephone system to avoid the expense of wiring the new facility. Look at plug and go options.

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How Do You Access Key IP? 3 Steps to the Dance

Situation:  A company is moving from a specialty solution to a complete solution. They have identified a partner with intellectual property (IP) that will help them fulfill this vision. How should the CEO approach this company to access their IP? How do you access key IP?

Advice from the CEOs:

  • There are two aspects of any deal: technical feasibility that will produce both value and the emotional needs of the principals of each company. The technical aspects are the most straightforward and easiest to value. Frequently, a favorable deal hinges not on technical feasibility, but on the desires of the principals and their ability to trust one-another.
  • If you are convinced of the value, you must convince the other party that their best option is to work with you. This accomplished, you can negotiate the specifics. Sell your vision: the technologies together are much more valuable than they are alone: 1 + 1 = 5! If control of the technology is an issue, negotiate an arrangement where they are comfortable with your control. Do you and the other party have a trusted advisor in common or is there an individual who is respected by the principals of both companies? A person like this can help communicate your good intentions.
  • If your best efforts do not produce an appealing arrangement, your fallback position may be a partnership. If the partnership is backed by modest investment with options for future purchase, this can be another way for you to eventually gain control of the technology.

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How Do You Protect Your IP from Infringement? Six Suggestions

Situation:  A company has a competitor who is infringing their key intellectual property. Legal counsel tells the CEO that his company has a case, but to expect the process to take 2-3 years and to cost $2 million minimum to defend. The CEO is concerned that if the company starts down this path, it will drain the company of both time and cash. How do you protect your IP from infringement?

Advice from the CEOs:

  • The risk here isn’t just the company’s IP; it’s the value of the company! For example: if the company’s current valuation based on their IP is a 5x multiple of revenue, and if 60% of this IP is at risk, 60% or more of the company’s valuation may be at risk. Under this scenario, the company cannot allow the infringement to go unchallenged.
  • The hard reality is this: can the company withstand, in time and of money, a large and distracting suit? If the infringer is larger than the company is, they may be gambling that the company won’t sue. Remember, the loser pays the winner’s out of pocket costs, plus damages. If the company’s case is good, it may be possible to get a lawyer to represent the company on a contingency basis.
  • If the company decides to sue, it must be a surprise. If not, the infringer may outmaneuver the company by setting venue, etc. through countersuit.
  • Get a second opinion, and as much independent advice as possible without showing your hand.
  • A key Question: Can the company show its IP and research predates the competitor’s? If the company can clearly demonstrate that it is the true developer of the IP, then this provides an important edge.
  • Is there a middle ground or a settlement scenario that makes more sense than an all-out suit?

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How Do You Expand Your Market? Five Suggestions

Situation: A CEO’s company has historically been organized around a single company’s products and technologies, though their customer base uses multiple platforms. The company wants to expand from a single-technology emphasis to a broader technology base which will more accurately reflect its customer base. What can assist the company in building both its technology and customer base? How do you expand your market?
Advice from the CEOs:
• Conduct surveys among users and employees of the existing customer base. Use what is learned to design new approaches to expand both the company’s technology base and customer base.
• Expand into additional industries, products, and a more diverse company customer base.
• Determine to there is a genuine need for the company’s technology and services. If not, adjust both the technology and offering to better meet customer needs.
• Build a marketing campaign around differentiating factors that others do not provide. For example, in the cooperative banking industry market accounts that allow no-fee ATM access through other coop networks’ and banks’ ATM machines to expand customer convenience and appeal.
• Target niches. For example, small businesses or home businesses where the company’s lower fees make a difference and personal service is appreciated by the owner or someone who works closely with the owner.

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