Advice from the CEOs:
- Create cross-functional teams to address initiatives, solve problems and develop new processes consistent with company values. This builds understanding other departments’ perspectives and awareness of the impact of decisions on the company as a whole. It builds awareness of company values and fights unhealthy competition between functions.
- One company created an employee task force to encourage living company values. Their solution includes: reviewing the company’s values and revising how they are stated for easy learning; involving employees in discussions of company values and how they are applied in their departments; creating a cross-functional employee task force to address inter-departmental conflicts and to suggest solutions in line with company values; and expecting everyone to know the company’s values, and occasionally testing them on these.
- Build a vision of what the company looks like as an expression of its values. Make living this vision part of the CEO’s role. Include living and demonstrating company values as a formal responsibility of managers. Reward initiatives that transform company values into company efforts. Regularly review and discuss with your mangers their execution of company values.
- Create “SMART” objectives around implementation of company values. Hold individuals accountable for achieving their objectives.
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