Category Archives: Strategy

How Do You Work with an Off-Shore Business Partner? Six Recommendations

Situation:  A company has an off-shore business partner. Primary concerns of the CEO involve team performance, process documentation and anticipating sales/marketing problems before they become issues. What have others found effective to monitor these areas? How do you work with an off-shore business partner?

Advice from the CEOs:

  • At the executive level, keep things simple – identifying the major goals and pieces of projects that are make or break.
  • Simplify the high level summary and assure that all aspects of the supporting activity are aligned with and support key project or company goals. Some members manage projects with reviews and updates during weekly or bi-weekly meetings.
  • The benefit of keeping it simple in your own mind is that you can always return to this simplicity when dealing with detail level queries from the partner. It keeps you grounded and on track.
  • One company uses project timelines that clearly show each of the teams where they fit into the project and how important it is for them to complete their portion of the project on time and to spec. Keep everything simple and direct.
  • Sales tracking and management are different from development projects. Monitor forecasts, pipeline, and achievement of metrics that track with the forecasts.
  • In working with an off-shore partner, organize your presentations so that the key points of emphasis are readily visible. Have back-up slides to show detailed aspects of particular projects or initiatives, and be prepared to cover the details if needed. This will help to build confidence between you and your business partner.

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How Do You Retain Key Staff During a Merger or Sale? Five Suggestions

Situation: A company has either a merger with another company or sale of the company pending. While most direct staff will be retained, roughly half of the indirect staff may be at risk. The CEO’s objective is twofold: to retain key indirect talent before and during transition and to do right by those who have made strong contributions to the company. How do you retain key staff during a merger or sale?

Advice from the CEOs:

  • One member dealt with this a few years ago. The company set up a retention fund for important but potentially impacted employees in advance of the anticipated transaction. The longer the employee stayed with the company through the transition, the larger the payout for which they were eligible. In the case of no transaction, the funds were to be returned to the company.
  • An alternate version of the above option is to use insurance to fund a retention package for a group of key employees. This package may or may not be required depending upon the transition.
  • For potentially impacted employees, consider a retention package that rewards them for staying long enough to train the purchaser in their areas of expertise.
  • Look at outplacement services as part of the package for employees. Let employees know that this is part of the package if they are not retained post-transaction.
  • Seek outside consultant expertise to assist in the design and administration of a retention package. To compliment this look at your own network, and seek the advice of others who are well-versed with the technical aspects of employee transition.

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Do You have a Disaster Recovery Plan? Four Recommendations

Situation: A CEO wants to be prepared in case of emergencies including water, fire, earthquake, and the possibility that owners or employees may have difficulty communicating or traveling to their offices for an extended period. What have others done to create an emergency response plan? Do you have a disaster recovery plan?

Advice of the CEOs:

  • One company developed a disaster recovery plan, including: a communication plan; employees taking notebook computers home in the evening; and data back-up and server restoration capabilities. The plan was relatively easy to build and is summarized in a 4-page document in the possession of each employee.
  • What have others done to address emergency preparedness? Answers included daily systems back-ups; if you use a web-based CRM, check whether they have a disaster recovery program; and assuring that there are sufficient cash reserves to manage through 30 days with no invoicing or collections.
  • Drafting a full emergency plan is essential. Start simply: look at the obvious risks in your location, for each risk that you identify, develop a backup or contingency strategy and put it in place, let the list of contingencies grow over time as you recognize additional risks, and start this exercise now!
  • Once you have a plan, drill the plan. Make sure that employees know what to do in a variety of emergencies so that they are prepared. This can build the confidence that your employees will be able to handle emergencies.

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How Do You Differentiate Your Offering? Five Critical Steps

Situation:  A company has had success with a few large clients but wants to expand their customer base for long-term growth. The challenge is that their offering competes in what is commonly regarded as a commodity market. How do they avoid being perceived as a commodity? How do you differentiate your offering?

Advice of the CEOs:

  • One company created differentiation by getting to know everyone in the business. They built long-term relationships, based on reputation and trust. They took the time to understand the needs of customers that they wanted to develop. As opportunities arose, they built relationships and asked questions to clearly define and align with client needs. While this takes time and patience, the objective is to be able to say “We know your business” – with credibility. Here are the steps that they took:
  • Study the businesses, sector, and customers that you wish to serve.
  • Leverage your success with large customers. Talk about how you helped subunits within these large customers. This makes a big customer seem more like a collection of small customers similar to your prospects and makes your experience relevant.
  • Let prospective customers know that you are hungry and will go the extra mile for their business.
  • Learn who currently serves your prospective clientele. Study these competitors, their strengths and weaknesses. Talk to their customers – learn what they love about competitors’ service, and what they would like to see changed. Find the holes in what others provide and fill these holes with a better offer.
  • Look for and encourage repeat business and references to new business.

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How Do You Create a Client-Centered Company? Four Guidelines

Situation: A CEO wants to make her company more client-centered. How have others achieved this objective and what are the most important considerations? How do you create a client-centered company?

Advice from the CEOs:

  • One CEO transformed his company into a client-centered organization based on conversations with customers. The new structure is based on client-market groups. The core of each group is cross-trained professionals who focus on client needs. These groups are supplemented with a cross-trained support staff who can shift between projects depending on market conditions.
  • Organizational structure must start from and support a strategic vision. The vision must be informed by the realities of your market and the products/services that you offer. Once you have determined strategy and analyzed customer markets, develop a structure that allows the company to adapt to market changes. Structure follows strategy and market.
  • Closely monitor the following: Flexibility within the structure. You want most of your staff to be flexible, so that you can move them among projects as market conditions change. Cross-training is critical. You need strong leaders who can develop market segments. Create objectives and accountability that will tell you how the market segments are operating and whether staff are meeting cross-training objectives.
  • As you implement a new structure be aware that any change is met with insecurity. Coach your managers to communicate with their teams. It is essential to assure employees that they are valued, that any change will be gradual, and that you will provide them with the appropriate training and incentives that they need to succeed.

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How Do You Facilitate a Move to a New Space? Five Recommendations

Situation: A company has taken advantage of favorable lease rates to secure a larger space. How can they minimize work flow disruption during the move? How do you facilitate a move to a new space?

Advice from the CEOs:

  • Plan the move in detail: electrical, intranet and telephone needs; office space and facilities; design or production space and facilities. If you can’t move everything over a short period of time – like a 3-day weekend – consider moving in steps, a series of discrete moves over time, each with its own requirements and timetable.
  • If you carry inventory, pre-build inventory to see you through critical steps of the move. If you have a major customer with strict delivery deadlines, try to negotiate a delivery window during which you can conduct the move. Determine if there is seasonality to order delivery that makes a particular time of year more convenient to move critical operations. Custom work will require special planning.
  • If you plan to upgrade equipment, consider purchasing, installing and operating the new equipment in the new location instead of your existing location.
  • If you will be leasing the new facilities and possibly be even if you are purchasing the facility, ask the new lessor or seller to provide cash to: (1) finance delayed shipments at a price discount and (2) cover expenses of the move and outfitting the new location to your needs.
  • Consider converting to a wireless intranet and telephone system to avoid the expense of wiring the new facility. Look at plug and go options.

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How Do You Develop Leaders? – Five Strategies

Situation: As it has grown, a company has used talent from their home area to seed new locations around the country. As a result, leadership is now short at headquarters. What have others done to fill leadership gaps? How do you develop leaders?

Advice from the CEOs:

  • Develop a formal Leadership Development Program. Identify the top leadership candidates with the company – the top 10%. Identify individual goals of these individuals and determine whether these are consistent with current and emerging company values. Clearly communicate the roles and expectations that you have for future company leaders – both the upsides and the sacrifices that you anticipate that they will have to make. Team the leadership candidates 1/1 with mentors to guide their development.
  • Consider an “internal” Board of Directors for developing leaders. Members are considered advisors to the true Board of Directors, understand company strategy, are coached on company values, and are involved in an advisory capacity in key company decisions.
  • Consider a leadership “boot camp” program to groom potential leaders and weed out those who like the idea of leadership more than the reality.
  • In the case of a very hierarchical company, the following items are involved: time, talent, defining the desired traits for key positions, identifying candidates who appear to possess these traits, assigning leadership roles to these individuals in executing the annual strategic plan – with senior managers mentoring leaders-in-training, and including training and development in individuals’ professional development plans.
  • Investigate employee assessment tools, for example the Myers-Briggs tools.

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How Do You Access Key IP? 3 Steps to the Dance

Situation:  A company is moving from a specialty solution to a complete solution. They have identified a partner with intellectual property (IP) that will help them fulfill this vision. How should the CEO approach this company to access their IP? How do you access key IP?

Advice from the CEOs:

  • There are two aspects of any deal: technical feasibility that will produce both value and the emotional needs of the principals of each company. The technical aspects are the most straightforward and easiest to value. Frequently, a favorable deal hinges not on technical feasibility, but on the desires of the principals and their ability to trust one-another.
  • If you are convinced of the value, you must convince the other party that their best option is to work with you. This accomplished, you can negotiate the specifics. Sell your vision: the technologies together are much more valuable than they are alone: 1 + 1 = 5! If control of the technology is an issue, negotiate an arrangement where they are comfortable with your control. Do you and the other party have a trusted advisor in common or is there an individual who is respected by the principals of both companies? A person like this can help communicate your good intentions.
  • If your best efforts do not produce an appealing arrangement, your fallback position may be a partnership. If the partnership is backed by modest investment with options for future purchase, this can be another way for you to eventually gain control of the technology.

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What are Effective Performance Incentives? Four Examples

Situation: The CEO of a company is considering options for both team and individual recognition. What have other companies found to be effective? What are effective performance incentives?

Advice from the CEOs:

  • One company has foremen compete on project quality, cost containment, and other measures. Bonuses are based on a mix of team performance, project difficulty and individual initiative.
  • Another company uses year-end bonuses, but places more emphasis on frequent small recognitions such as a pedicure, manicure, and going out for a meal on the company. These are rewards and recognition that let the employees know that they are appreciated on a regular basis. Any incentives paid are based on a mix of individual and team performance.
  • A third company completely eliminated bonuses. Salaries were raised to make up the difference, and individual incentives are created and paid during the year. Incentives reward specific accomplishments which are highlighted when the incentive is paid. Incentives are a mix of team and individual performance.
  • A fourth company is very generous with bonuses – $5K to $10K at a time at the discretion of the CEO. These are paid face to face by the CEO and the individual is congratulated on their performance. However, the bonus recipient also signs a paper pledging not to talk about the bonus. If they tell others about their bonus, they are eliminated from the bonus pool. This company also uses publicly announced annual awards, performance-based monthly awards, shirts, etc. that are presented at company meetings. Interestingly, the smaller rewards and public recognition appear to have the most impact.

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What are the Pro and Cons of Micromanaging? Three Observations

Situation: A CEO is concerned about the performance of both her company and individual employees. The employees are good, but there are many minor details of day-to-day operation that the CEO feels are important and require her oversight. How involved should the CEO be in the details of the business? What ae the pros and cons of micromanaging?

Advice from the CEOs:

  • The answer to this question depends on you. What is your own priority on the use of your time? How much do you want to be involved? How confident are you in the people whom you’ve hired? Are you comfortable delegating? Do you want to stay small or scale and grow? Your answers to these questions will help you to decide where and when to increase your involvement with or oversight of the business.
  • There are both good and bad aspects of involving yourself in details. The Good Side – it communicates that you are willing to roll up your sleeves and do what it takes to get the job done. The Bad Side – don’t do your employees’ jobs for them. This is demotivating and communicates a lack of trust in their abilities. If the workload is so demanding and the benefit so great, then secure additional resources to enable employees to get the job done themselves.
  • More broadly, remember the advice of many business gurus – you increase the value of your company by getting the “U” out of your bUsiness. You may enjoy the detail of the business. However, do not let this interfere with your long term objective of having others doing the “doing” while you mature your role as manager and leader.

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