Tag Archives: Develop

What New Business Options Should You Pursue? Five Guidelines

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Situation: The CEO of a company observes that the business climate has been uncertain, but she hopes that it will improve soon. This will open up new options for her company. As these start to develop how do you decide what to do and what not to do? What new business options should you pursue?
Advice from the CEOs:
• Talk to your customers. What do they value about your current product or service and what is less valuable? Build on opportunities that customers value. What options are most consistent with the company’s strength and focus?
• Consider a customer survey – either online like Survey Monkey or by telephone. If there isn’t in-house expertise to design and administer a survey, look for knowledgeable outside resources. Assure that the survey questions will drive understanding of the company’s focus and potential.
• Get an expert to review the survey and administration plan. Before launching the survey to your full customer base, test it with a select group of customers. This will tell you whether it will produce usable information. If it doesn’t, revise the survey.
• Which opportunities will build sustainable recurring revenue vs. opportunistic or one-time revenue? Recurring revenue can be lower margin if the income stream is sustainable. Balance efficiency and utilization. For example, fixed fee service contracts that renew consistently.
• Judge opportunities against your “Hedgehog” as defined by Jim Collins in his book Good to Great: What you are passionate about? What you can be best at in your marketplace? What you can measure by a single economic ratio?

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How Do You Incentivize Salespeople to Sell? Five Points

Situation: Many companies have challenges creating effective incentives for sales people to sell. The CEO of one company asked others around the table what their experience has been creating effective incentives to maximize the efforts of their salespeople. How do you incentivize salespeople to sell?
Advice from the CEOs:
• The three fundamental sales compensation strategies are commission only, salary only, and base salary plus commission. The group discussed the advantages and disadvantages of each approach.
• Commission only. This system is good in the sense that it incentivizes the salesperson to earn as much as possible. Some highly successful sales organizations give new salespeople a “runway” of, for example, a year with a modest salary to establish themselves. Once they have reached the end of the runway, provided that they have proven that they can sell, they shift to commission only. Once on commission they must sell to eat. The down sides are that a high percentage of “rookie” sales reps many do not succeed, and even successful reps may not to be dedicated to the company. Both latter groups may be on the lookout for a more suitable option for themselves or a better deal.
• Salary Only. Unlike commission-based sales, this option may not provide much incentive to excel. It may foster complacency.
• Base salary plus commission. Generally, this system is the one favored by many companies. It gives the salesperson some degree of stability while they are developing their accounts yet motivates them to “break the bank.”
• The best sales systems allow and encourage their salespeople to make a lot of money. In some of these companies salespeople are among the most highly paid people in the company. This boosts both retention and success.

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How Do You Replace a Key Position? Four Points

Situation: The CEO is moving a key employee from head of engineering to a more customer development focus. To support this, she will have to bring in or promote another employee to fill the position of leader/supervisor/manager of the engineering group. The CEO seeks advice on the best way to approach finding a replacement for this key job. How do you replace a key position?
Advice from the CEOs:
• First, it is necessary to develop a timeline for finding and transitioning the replacement. Realistically, count on 6 months to find a replacement and transition the responsibilities to a new person.
• Keep in mind that anybody you find or promote will be different from the individual who currently occupies the position, and will not handle their new responsibilities the same way as the current individual. Their motivation and their approach to their new responsibilities will be different, at least at the outset, and they will not handle their responsibilities the same way that the current individual does.
• Seek an individual, either currently within the company or an outside hire with strengths that, over time, will add significant value to the organization. Prepare for this by brainstorming and developing a profile of the ideal candidate.
• If you have qualified candidates, the ideal person will come from within the organization. This has the added advantage of demonstrating to other employees that they, also, may become candidates for future positions to grow both their skills and income.

How Do You Interview for New Hires and Promotions? Part 1, Three Points

Situation: A CEO seeks advice on interviewing both for new hires and promotions. What advice and guidelines do others suggest to improve interviews? How do you interview for new hires and promotions?

Advice from the CEOs:

  • Preparation before hiring or promotion is critical.
    • Preparation means having a road map – for what will be accomplished in the new position and for how the company selects and hires or awards promotions.
    • Discipline: have the patience to do it well.
    • Be aware of and watch for possible legal issues. This has become increasingly important under DEI.
  • Raise the bar. Each new addition or promotion should enhance the company’s capabilities instead of just filling a slot.
    • Hire individuals with skills that complement areas of your own or the organization’s weaknesses.
    • Be creative in developing sources or new hires.
  • Ask open-ended questions and follow-up with additional open-ended questions to clarify areas that the response opens.
    • Focus interview questions and processes to identify demonstrated values and habits.
    • Insert pregnant pauses into the interview. How does the interviewee respond?
    • Listen for what is NOT said as much as what is said.

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How Do You Design an Effective Sales Compensation Plan? Three Steps

Situation: A young company is redeveloping its sales department and wants to develop an effective sales compensation plan. What advice do members have for the company on effective sales comp packages? How do you design an effective sales compensation plan?

Advice from the CEOs:

  • The first step is to develop broad outlines to the plan:
    • What salary range is the company contemplating? What can the company afford?
    • What skills beyond the ability to sell will be required? For example, will the sales person require technical skills in addition to sales skills? Or will the sales person need engineering design assistance both in making the sale and in providing service post-sale?
    • Who will be the ongoing contact for the customer once the sale is made? Will this be the salesperson, or will ongoing customer contact will be managed by engineering?
    • The higher the skill level and both sales and post-sale responsibilities, the higher the potential salary.
  • Once the broad outline is decided, set parameters and objectives for the position. The compensation plan should reflect and be consistent with these.
  • Third, establish the behaviors that sales people are expected to exhibit. Any compensation plan should reinforce the behaviors desired by the company.
    • If salespeople are expected to bring in high margin business, focus and scale compensation based on the margin generated by the sale.
    • If an objective is to avoid customers who are bad credit risks, then pay sales people on collected funds rather than on invoiced business.

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How Do You Boost Team Morale? Ten Suggestions

Situation: A CEO is concerned because he anticipates an increase in stress within his team – from handling clients who are anxious about the economy on the downside to a potentially overwhelming number of new clients to manage as people start to reinvest in growth as the economy improves. How do you boost team morale?

Advice from the CEOs:

  • Help team members to prepare for additional pressure:
    • Communicate with them as a team, and individually as necessary, about what the company anticipates to be the new challenge. Do this with a positive tone.
    • Be open with the team about the realities that they may face, and have the team work together during weekly meetings to develop solutions that will help to reduce the pressure as it builds.
    • Make stressors positive. Bringing on new clients is wonderful for the firm, will increase profitability and the opportunity for profit sharing.
  • What have others done to successfully maintain employee morale and increase productivity?
    • Reward programs for people who learn new processes or develop new skills. The real reward isn’t the cash, but recognition by the CEO, who makes a big deal about the reward.
    • Monthly or quarterly drawings for a cash price. Employees can increase their odds of winning because the number of tickets that an individual has in the hat is driven by accomplishments against criteria set each period.
    • Monthly barbeque lunch for the whole company. This promotes camaraderie, and encourages people to talk to one another about things other than business.
    • Project-based bonuses – tied to individual contribution.
    • Spot bonus or gift cards – allowing employees to recognize each other’s’ contributions.
    • Post individual “win” achievements on a bulletin board in the break room. This injects fun competition into day-to-day work.
  • Develop a list similar to the suggestions, above, and ask employees what type of recognition and pressure relievers they would like to see – bring them into the decision.

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How Do You Handle Underperforming Employees? Four Points

Situation: A CEO has several employees who report to a single manager but who are not performing to expectations. The manager is seeking the CEO’s assistance. When faced with a similar issue in the past, the CEO has turned up the pressure on an individual until he or she decided to leave on their own. Is this the best option? How can she resolve this situation and, at the same time, improve company morale? How do you handle underperforming employees?

Advice from the CEOs:

  • Letting underperformers go sends a positive message to the rest of the team. It reinforces the message that a high level of performance is expected, and that a low performer won’t be allowed to penalize the overall performance of a team.
  • There is a serious downside to just turning up pressure until an individual leaves.
    • Even low performers usually have friends among the staff.
    • Turning up the pressure on an individual without telling them why creates an impression of unfairness. “Why is Joe being asked to do all of this – particularly when it doesn’t look like he can handle the work?”
    • The most serious downside is that a high performer becomes fearful that the company may have the same “unfair” expectations of him.
  • It is healthier to sit down with an underperformer and face the problem. This also reduces exposure to charges of discrimination.
    • Plan a meeting with the manager and each of the under-performing employees. In each meeting, tell the individual that specific areas of their performance are not up to company standards. Provide objective, measurable examples. Listen to the individual’s reaction.
    • Work with the manager to develop a program with each individual to assess whether they are willing to improve their performance over a specified time frame. Inform them that there will be a decision as to whether they will remain on the team at the end of the time period. Again, listen to their reaction.
    • If an individual does not respond positively and improve performance, it will be necessary to fire them. However, they have received fair warning and a fair chance to demonstrate that they can produce the expected performance.
    • If an individual isn’t interested in performing to company standards, the assessment period gives them time to look for another job.
  • Because these individuals report to their manager, coach the manager on the process outlined above and have her oversee the outcome. Help the manager to make a call after a period as determined with the manager.
    • Continue to coach and support her during this process.
    • Make it clear to the manager’s team that she is in charge of this process.

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How Do You Improve Communication with a Key Employee? Three Points

Situation: A CEO has a challenge. While a key employee does excellent work and has fresh, new ideas, he can be overly protective of these and how they are implemented. The result is that conversations often become combative. How can the CEO better lay out alternatives and improve these conversations? How do you improve communication with a key employee?

Advice from the CEOs:

  • Have a conversation with the employee about communication and competitiveness.
    • Be honest. Acknowledge your own combativeness during previous conversations. Discuss and develop alternatives to avert this in the future.
    • If future communications take the same turn toward combativeness, be conscious. Admit what’s happening and shift the tone. Keep the conversation civil.
  • When this employee offers an idea, listen and repeat the idea first to confirm that that was said was understood.
    • Ask questions to clarify specifics of the idea prior to offering a different perspective.
    • When offering an alternative, ask for the employee’s thoughts on that perspective and whether this would complement or conflict with his idea.
    • The objective of the conversation is to develop alternatives which will benefit the company and its operation. Keep the focus on this.
  • Take some time and sketch out your own thought process before responding to his proposal. Ask for some time to consider this, if necessary.
    • Repeat his words and objective as you heard it and ask whether you heard correctly.
    • Identify any challenge that may arise implementing his suggestion, and ask whether he sees the same challenge. Could his suggestion be tweaked to avoid this challenge.
    • Present another alternative only after the previous steps, and ask what the employee thinks about this alternative. Work together to design and decide on the appropriate solution. Assure that he receives credit for his idea.

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How Do You Delegate on a Team Basis? Four Options

Situation: A CEO wants to develop a collection of skills within her team as an alternative to just having individuals with skills. For example, her role means that she must travel frequently, often for over a week at a time. How can she develop a system to temporarily reallocate the time of the team to cover her responsibilities while she’s away. How do you delegate on a team basis?

Advice from the CEOs:

  • If the team functions on a high level, this is not really a problem. They will step up.
    • Plan for the time frame during which the CEO will be away.
    • List all responsibilities to be covered and set priorities for response. Focus on the highest priorities first. Delegate them or use them as cross-training opportunities for team members.
    • Meet with team ahead of time. Go over what has to be covered. Ask who can cover this, and delegate first, second and third responders – not just a single individual. This is important so that they know that they are backed up as well. Ask: What concerns or questions do you have? Have the team develop solutions.
    • Where processes are involved, break down the process. Create a decision tree and work with the team on how to make decisions with resources available.
    • Set priorities for the time away before leaving. Ask the team how they would handle situations and coach them if they are not sure. Identify resources for them to use if needed.
  • Use the model that a special forces team uses to train and prepare for missions:
    • Know each other’s strengths and weaknesses.
    • Know how to back each other up.
    • Set up situations that are likely to arise and rehearse.
  • Another good model is engineering decision trees.
    • Create decision trees for how frequently occurring situations are handled to help team members determine the proper course of action and how to utilize which resources to respond to these situations.
  • Note the difference between reactive and proactive responsibilities.
    • Train the team to respond to reactive situations.
    • Schedule proactive responsibilities around planned time away to facilitate involvement in these as necessary.
    • Flexibility is critical.

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How Do You Move from Informal to Formal Processes? Five Keys

Situation: A company is growing its sales capabilities and adding staff. The CEO wants to improve the company’s ability to generate new business. To date they have relied on informal channels to generate referrals. How do move from informal to formal processes?

Advice from the CEOs:

  • Establish as standard practice that all personnel ask for referrals in normal communications with:
    • Clients
    • Sales associates of partner firms
    • Individuals who are trusted advisors of potential clients – lawyers, CPAs, financial advisors.
  • Different groups – CPAs, lawyers, financial advisors, etc. – have different interests and potential fears about making referrals. In conversations with individuals from each group, ask why they make referrals, how they are serving their own clients, and what potentially concerns them the most about making a referral.
    • Once this data has been collected, develop proof statements for each audience that address their needs and concerns. These may be different between different audiences.
  • Do the same with new clients, as they become clients. Ask why they chose your firm, and what most appealed to them about the firm. Make this part of the initial client services interview. Collect this data and create proof statements about company performance that will appeal to other potential clients.
    • Note that the responses from brand new clients may be significantly different from those of clients who have been with the company for a year or more. The latter group knows the company, and this will color their vision. Responses of new clients will be more germane to the needs of prospects.
  • Create a system to track frequency of contact with key referral sources. This system will identify, among other things:
    • Contact name, contact information
    • Contact history (contacts to the individual by the firm)
    • Referrals received from the contact
  • After contacting an individual who has been referred, always communicate promptly back to the referrer that the company has made the contact and the results. Always say thanks. Provide the referrer comfort that they will not be shut out.

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