Tag Archives: Listen

What are the Three Clarities that Every Start-up Needs? Three Points

Situation: Starting a new venture is a daunting task. You must determine market need and land your first few key customers on a tight timeline and budget. What are the most important areas of focus for the start-up CEO? What are the three clarities that every start-up needs?

  • The answer lies in the Three Clarities.
  • Clarity #1 – Deep Knowledge of Customer Pain Points. Your eventual success is not about the technology – it’s your ability to understand and address the needs of your customer. Research and talk to potential customers. Ask them about their pain and problems. What makes their job or lives difficult? Learning these facts takes time, patience, persistent questioning, and open listening both for what they are saying and what they are not saying. Once you have a clear idea about their need and can succinctly define it, you must determine whether your capabilities can address the customer’s need. Avoid talking about your product or solution until you clearly understand the customer’s need.
  • Clarity #2 – Understanding the Purchasing Behavior. Once you have identified your target customer, their need and your ability to meet that need, you must understand their current purchase behavior. Have they ever bought from a startup before? What happened when they did? Are they happy or unsatisfied? Where are the gaps in satisfaction? Particularly for a start-up without established credibility, it is critical to identify those purchasers who will take the risk to buy from a new company. From what you find, determine how you will frame a personal relationship with the likely buyer – how you will frame both your solution and the buying experience. Build a psychographic of the buyer so that you can quickly determine likely customer candidates.
  • Clarity #3 – Understanding the Decision-Maker’s Sense of Urgency. Who makes the purchase decision? In B2B sales is it the CEO or someone further down the organizational chart? Who approves the purchase budget? Why now? Do they have their ”hair on fire” so a decision must be made now? The essential question is: what are the alternatives to not having your solution?

Thanks to Naeem Xafar of Blitzerrmobile.com for his contribution to this article.

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How Do You Best Manage a Multi-generational Staff? Five Suggestions

Situation:  Employee pools are now multi-generational, with Baby Boomers, Gen X, Gen Y/Millennials and Echo-Boomers. Each group often has different expectations regarding work environments and careers. How do you connect with different generations? How do you best manage a multi-generational staff?

Advice from the CEOs:

  • People may be of different generations but they are still individuals. Ask what drives or motivates them. What they would consider an ideal reward for hard work?
  • Some companies offer a sabbatical after several years of employment – the opportunity to work on hobbies, go on an adventure or use the time as they wish. This attracts employees and encourages retention.
  • Some employees don’t seek promotion but are good contributors. They may prefer an extra week of vacation over a promotion.
  • One company gives employees budgets to spruce up their work space – allowing them some control over their work environment.
  • What are good tips on working with younger employees? Coach them to communicate thoughtfully and carefully – instead of shooting from the hip without considering impact or consequences. Bring them into the process; don’t tell them to wait. Let them start as an observer. Listen when they have questions or suggestions. Ask their opinion. Younger managers may find that they need more patience communicating expectations to older staff. Establish individualized performance metrics and enable them to monitor progress on their computers. Break down job tiers into additional levels with more achievement incentives. Allow them to reset expectations frequently.

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How Do You Rebuild Company Morale? Six Suggestions

Situation: A CEO has regular lunches with staff to foster communications and sharing of information. In recent months, few employees have been attending these lunches. Also, she has noticed a negative tone beginning to pervade the office, though the situation seems to improve when the CEO is present. How would you address this situation? How do you rebuild company morale?

Advice from the CEOs:

  • The immediate priority is to correctly diagnose the problem. Is this a question of the CEO’s energy or the team’s awareness of plans for the company? Or is there something else going on of which the CEO is unaware?
  • Meet with employees. Have open and frank discussions with them about the future of the company.
  • Meet with the most valuable employees first. Share hopes and vision for the business. Express appreciation for their contributions and discuss plans for their continued growth. Next, ask open-ended questions about the company and seek their input on how to improve it. Listen to what they have to say.
  • Next are borderline employees. Again, share the vision and appreciate their past and current contributions, but be honest about expectations for performance. Then ask the same open-ended questions that you asked the first group and listen.
  • For underperforming employees, again appreciate past and current contributions, but be clear that unless they substantially improve performance, future employment isn’t guaranteed. Ask the same open-ended questions that you asked the other groups and listen.
  • Be patient. Don’t try to develop all the answers immediately. Listen and learn what drives employees – particularly keepers. Involve them in developing programs to drive the future.

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How Do You Interview for New Hires and Promotions? Part 2, Eight Points

Situation: A CEO seeks advice on interviewing both for new hires and promotions. What advice and guidelines do others suggest to improve interviews? How do you interview for new hires and promotions?

Advice from the CEOs:

  • Use an interview process that is consistent with the company’s plan and culture.
    • Start with the company’s mission statement.
    • Next develop the value system.
    • Draft a hiring plan that is consistent with the company’s mission and values and develop a process to support this.
  • Monitor the process over time and improve it through experience.
  • Assure that position descriptions reflect the individual(s) that the company wants to hire.
  • Before starting the hiring process, ask “What problem am I solving?” The answer will help to define the talents and attitudes desired in candidates.
  • Utilize “listening with a plan”.
    • Be clear on how the person being interviewed is delivering their message. Is their language positive, proactive, energized, or lethargic? Do they take responsibility for their own actions? Do they look at positive aspects of the company they work for and the people they work with? The objective is to make sure that the individuals sought for the job display these characteristics.
  • Hire for growth potential, not just to fill the current slot.
  • Hire consistent with the values and culture that the company wants to create and foster.
  • Hire to skills needed rather than value to yourself and the firm.
    • Don’t just hire on cultural aspects. Evaluate and check the skill set against what this person is supposed to accomplish. Getting the skills set right is just as important as getting the culture right.

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How Do You Prepare and Engage in an Effective Negotiation? Five Points

Situation: The CEO of a company is engaged in an important negotiation. There is a debate within the management team regarding the best way to prepare and engage in this negotiation. How do you prepare and engage in an effective negotiation?

Advice from the CEOs:

  • In any situation where a decision between two parties is to be decided preparation is critical.
    • Start with the basics. What is the bottom line that the company wants or needs to achieve?
    • Once the bottom line is identified, determine the strategy and what will be required to achieve this.
  • The most important question is why an agreement is being sought. What is the objective and what does a win or a win-win look like? How are they different if they are?
  • When meeting with the other party, listen with understanding.
    • Start by establishing norms to govern the discussions. These may include: one person speaking at a time, being up-front about objectives and positions, and the length of the discussion.
    • Avoid the distraction of thinking about the next move – know the possible moves in advance as well as the conditions and consequences associated with them.
    • Be prepared to tell the story of where the company wants to go any why the goal is important for both parties.
  • Good decisions between parties are based on trust.
    • Be trusting until given a reason not to be.
    • Point out items or statements that challenge trust and ask for clarification.
  • A Peer-to-Peer approach is the best alternative.
    • Look for equal give and take. Keep the conversation and negotiation balanced.
    • Don’t start with your real bottom line. Ideally, work with the other party in give and take until it is achieved.
    • Be willing to walk away if the discussion won’t fulfill the company’s needs; but if this is necessary, do it courteously. Leave the door open for possible future opportunities.

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How Do You Increase Employee Engagement? Six Suggestions

Situation: A  CEO wants to increase employee engagement throughout her family-owned company.  Performance is frequently poor, employees sometimes treat each other badly, and employees rarely put out the extra effort that could make a difference. What have others done to turn around a poor company culture? How do you increase employee engagement?

Advice from the CEOs:

  • To add some energy, for example to the accounting department, bring in AccountTemps for 3 months to bring everything up to date. This will help to establish a new level of expectation within the company. AccountTemps can also produce templates that will make it easier to stay up to date in the future. This will send a message to employees that the company is willing to invest to create new standards.
  • For those who are managing underperforming areas, link their pay to performance.
  • Leverage promising young employees by giving them more responsibility in their departments. This may facilitate a shift of resources to areas of the business needing attention.
  • Have employees make customer phone calls – to current and former customers – with instructions to listen to what the customers have to say about the company’s product and services.
    • Collect and use this information to foster a customer-oriented mindset.
    • Encourage employees to take pride in the final value delivered (or not delivered) to the customer.
  • Consider a second “Founding of the Company.” An event that will wake everyone up and reinforce both the value that they represent for the company and the company represents for them.
  • To increase cohesion within the company, create an event to bring everyone together, and help them to see and value what employees share rather than what makes them different.
    • Ask employees to put up photos of themselves at age 4-6. Ask those with children to add pictures of their kids as well. Conduct a contest is to match the photo to the employee.
    • Use special events to build a team focus at work. Examples are a company picnic with a 3-legged race or a movie and pizza at 6:00pm.

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How Do You Assess Team Morale? Five Points

Situation: Given current uncertainty about the future of the economy, a CEO wants to assess team morale. In the past, as the company grew, she received lots of input on how people were feeling about their jobs. As the company has grown, she no longer receives this. What can she do to gather more input without alarming people in the process? How do you assess team morale?

Advice from the CEOs:

  • Find opportunities to spend time informally with your employees. Talk to them one-on-one or in small groups in the lunchroom or while getting tea. Organize, or have others organize company events where individuals can be more relaxed and open about their feelings.
  • If you have lunch in the lunchroom 3 times a week, and sit with different employees each day. Over the course of a month or a few months you can talk to the majority of them – perhaps several times.
  • Ask how they are – family, friends, relations, and their neighborhood. They may be hesitant to talk to the CEO about their jobs, but it is possible to get a sense of how they feel indirectly by asking about family and friends. Listen to what they have to say. Be sympathetic.
  • Be open to others. MBWA – Manage By Walking Around.
  • Ask supervisors to be your ears. They work with their teams on a daily basis and will have a sense of what is going on and how employees are feeling. They may have good ideas about improvements that the company can make in employee relations.

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How Do You Improve Communication with a Key Employee? Three Points

Situation: A CEO has a challenge. While a key employee does excellent work and has fresh, new ideas, he can be overly protective of these and how they are implemented. The result is that conversations often become combative. How can the CEO better lay out alternatives and improve these conversations? How do you improve communication with a key employee?

Advice from the CEOs:

  • Have a conversation with the employee about communication and competitiveness.
    • Be honest. Acknowledge your own combativeness during previous conversations. Discuss and develop alternatives to avert this in the future.
    • If future communications take the same turn toward combativeness, be conscious. Admit what’s happening and shift the tone. Keep the conversation civil.
  • When this employee offers an idea, listen and repeat the idea first to confirm that that was said was understood.
    • Ask questions to clarify specifics of the idea prior to offering a different perspective.
    • When offering an alternative, ask for the employee’s thoughts on that perspective and whether this would complement or conflict with his idea.
    • The objective of the conversation is to develop alternatives which will benefit the company and its operation. Keep the focus on this.
  • Take some time and sketch out your own thought process before responding to his proposal. Ask for some time to consider this, if necessary.
    • Repeat his words and objective as you heard it and ask whether you heard correctly.
    • Identify any challenge that may arise implementing his suggestion, and ask whether he sees the same challenge. Could his suggestion be tweaked to avoid this challenge.
    • Present another alternative only after the previous steps, and ask what the employee thinks about this alternative. Work together to design and decide on the appropriate solution. Assure that he receives credit for his idea.

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How Do You Improve Communication and People Management Skills? Three Points

Situation: As his company grows and adds new employees, a CEO wants to improve his skills working with employees as well as managing time when employees come to him with suggestions or issues. Occasionally there is confusion between what is said and how his directions are interpreted. How do you improve communication and people management skills?

Advice from the CEOs:

  • How can one improve conversational skills when meeting others, breaking the ice and establishing a conversational relationship?
    • The easiest way is to ask benign questions. How was your weekend? How are you doing? Actively listen to what they say.
    • Remember their responses. Probe more deeply to prompt them to go into more detail. Show an interest in them. Most people love to talk about themselves and their experiences.
    • If they in return ask about you, give them a pleasant but brief response, and return with a question about them. This is like a tennis volley – keep on returning the ball.
    • The important point is to show an interest in others, and to improve the ability to recall what they have shared. Don’t cross personal boundary lines of what is “too personal.” Others will appreciate this attention and will warm to you.
  • If the concern is confirming understanding, start by repeating what you hear and confirm your understanding before responding.
  • Some individuals come into the office, plant themselves in a seat and just chat to waste time.
    • When one of these individuals comes into your office, stand to greet them with a smile and a friendly question of how you can help them. Do not sit down. Remain standing as long as they are in your office. This will naturally shorten the conversation and prevents them from “settling in.”
    • When you stand up, smile and greet them with a friendly question you are not putting them off. In fact, you are giving them more attention than they have received in the past. As a result, while preventing them from settling in, this is being done in a way that shows them respect.

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How Do You Manage a Remote Team? Three Suggestions

Situation: A company just acquired a remote office, including a team that has worked together for years. The manager has 20 years of experience. During the early weeks working with this office, some challenges have developed, specifically resistance to the new reporting relationship. Meeting schedules have been adjusted to accommodate the manager. The principal concern is buy-in from manager’s reports. How do you manage a remote team?

Advice from the CEOs:

  • From the discussion, the remote manager has been getting disparate and sometimes conflicting direction from several different people at the home office.
    • Meet with home office team. Develop a consistent set of expectations and priorities so that the Manager is not struggling with different directions from different people.
    • Consider that in the coming months there will be two business phases:
      • Phase A: Business and client transition to the new ownership.
      • Phase B: Client maintenance and business expansion.
    • Different strategies and objectives will be needed to address each stage.
    • Ask for input from the home team on how best to achieve these strategies and objectives.
  • Have a discussion with the remote office manager.
    • Explain Phases A and B and the focus of each phase.
    • Expectations will be flexible during Phase A as business is transitioned.
    • In Phase B the focus will be on Team procedures and development.
    • Listen to the remote office manager for her thoughts and suggestions on the strategy for each stage and how her team will best meet expectations.
  • Similar advice applies to working with remote managers and employees, a situation that has become more common following the COVID Pandemic. Listen to their input and ask for suggestions as how to best achieve their objectives.

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