Tag Archives: Develop

How Do You Design an Effective Sales Compensation Plan? Three Steps

Situation: A young company is redeveloping its sales department and wants to develop an effective sales compensation plan. What advice do members have for the company on effective sales comp packages? How do you design an effective sales compensation plan?

Advice from the CEOs:

  • The first step is to develop broad outlines to the plan:
    • What salary range is the company contemplating? What can the company afford?
    • What skills beyond the ability to sell will be required? For example, will the sales person require technical skills in addition to sales skills? Or will the sales person need engineering design assistance both in making the sale and in providing service post-sale?
    • Who will be the ongoing contact for the customer once the sale is made? Will this be the salesperson, or will ongoing customer contact will be managed by engineering?
    • The higher the skill level and both sales and post-sale responsibilities, the higher the potential salary.
  • Once the broad outline is decided, set parameters and objectives for the position. The compensation plan should reflect and be consistent with these.
  • Third, establish the behaviors that sales people are expected to exhibit. Any compensation plan should reinforce the behaviors desired by the company.
    • If salespeople are expected to bring in high margin business, focus and scale compensation based on the margin generated by the sale.
    • If an objective is to avoid customers who are bad credit risks, then pay sales people on collected funds rather than on invoiced business.

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How Do You Boost Team Morale? Ten Suggestions

Situation: A CEO is concerned because he anticipates an increase in stress within his team – from handling clients who are anxious about the economy on the downside to a potentially overwhelming number of new clients to manage as people start to reinvest in growth as the economy improves. How do you boost team morale?

Advice from the CEOs:

  • Help team members to prepare for additional pressure:
    • Communicate with them as a team, and individually as necessary, about what the company anticipates to be the new challenge. Do this with a positive tone.
    • Be open with the team about the realities that they may face, and have the team work together during weekly meetings to develop solutions that will help to reduce the pressure as it builds.
    • Make stressors positive. Bringing on new clients is wonderful for the firm, will increase profitability and the opportunity for profit sharing.
  • What have others done to successfully maintain employee morale and increase productivity?
    • Reward programs for people who learn new processes or develop new skills. The real reward isn’t the cash, but recognition by the CEO, who makes a big deal about the reward.
    • Monthly or quarterly drawings for a cash price. Employees can increase their odds of winning because the number of tickets that an individual has in the hat is driven by accomplishments against criteria set each period.
    • Monthly barbeque lunch for the whole company. This promotes camaraderie, and encourages people to talk to one another about things other than business.
    • Project-based bonuses – tied to individual contribution.
    • Spot bonus or gift cards – allowing employees to recognize each other’s’ contributions.
    • Post individual “win” achievements on a bulletin board in the break room. This injects fun competition into day-to-day work.
  • Develop a list similar to the suggestions, above, and ask employees what type of recognition and pressure relievers they would like to see – bring them into the decision.

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How Do You Handle Underperforming Employees? Four Points

Situation: A CEO has several employees who report to a single manager but who are not performing to expectations. The manager is seeking the CEO’s assistance. When faced with a similar issue in the past, the CEO has turned up the pressure on an individual until he or she decided to leave on their own. Is this the best option? How can she resolve this situation and, at the same time, improve company morale? How do you handle underperforming employees?

Advice from the CEOs:

  • Letting underperformers go sends a positive message to the rest of the team. It reinforces the message that a high level of performance is expected, and that a low performer won’t be allowed to penalize the overall performance of a team.
  • There is a serious downside to just turning up pressure until an individual leaves.
    • Even low performers usually have friends among the staff.
    • Turning up the pressure on an individual without telling them why creates an impression of unfairness. “Why is Joe being asked to do all of this – particularly when it doesn’t look like he can handle the work?”
    • The most serious downside is that a high performer becomes fearful that the company may have the same “unfair” expectations of him.
  • It is healthier to sit down with an underperformer and face the problem. This also reduces exposure to charges of discrimination.
    • Plan a meeting with the manager and each of the under-performing employees. In each meeting, tell the individual that specific areas of their performance are not up to company standards. Provide objective, measurable examples. Listen to the individual’s reaction.
    • Work with the manager to develop a program with each individual to assess whether they are willing to improve their performance over a specified time frame. Inform them that there will be a decision as to whether they will remain on the team at the end of the time period. Again, listen to their reaction.
    • If an individual does not respond positively and improve performance, it will be necessary to fire them. However, they have received fair warning and a fair chance to demonstrate that they can produce the expected performance.
    • If an individual isn’t interested in performing to company standards, the assessment period gives them time to look for another job.
  • Because these individuals report to their manager, coach the manager on the process outlined above and have her oversee the outcome. Help the manager to make a call after a period as determined with the manager.
    • Continue to coach and support her during this process.
    • Make it clear to the manager’s team that she is in charge of this process.

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How Do You Improve Communication with a Key Employee? Three Points

Situation: A CEO has a challenge. While a key employee does excellent work and has fresh, new ideas, he can be overly protective of these and how they are implemented. The result is that conversations often become combative. How can the CEO better lay out alternatives and improve these conversations? How do you improve communication with a key employee?

Advice from the CEOs:

  • Have a conversation with the employee about communication and competitiveness.
    • Be honest. Acknowledge your own combativeness during previous conversations. Discuss and develop alternatives to avert this in the future.
    • If future communications take the same turn toward combativeness, be conscious. Admit what’s happening and shift the tone. Keep the conversation civil.
  • When this employee offers an idea, listen and repeat the idea first to confirm that that was said was understood.
    • Ask questions to clarify specifics of the idea prior to offering a different perspective.
    • When offering an alternative, ask for the employee’s thoughts on that perspective and whether this would complement or conflict with his idea.
    • The objective of the conversation is to develop alternatives which will benefit the company and its operation. Keep the focus on this.
  • Take some time and sketch out your own thought process before responding to his proposal. Ask for some time to consider this, if necessary.
    • Repeat his words and objective as you heard it and ask whether you heard correctly.
    • Identify any challenge that may arise implementing his suggestion, and ask whether he sees the same challenge. Could his suggestion be tweaked to avoid this challenge.
    • Present another alternative only after the previous steps, and ask what the employee thinks about this alternative. Work together to design and decide on the appropriate solution. Assure that he receives credit for his idea.

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How Do You Delegate on a Team Basis? Four Options

Situation: A CEO wants to develop a collection of skills within her team as an alternative to just having individuals with skills. For example, her role means that she must travel frequently, often for over a week at a time. How can she develop a system to temporarily reallocate the time of the team to cover her responsibilities while she’s away. How do you delegate on a team basis?

Advice from the CEOs:

  • If the team functions on a high level, this is not really a problem. They will step up.
    • Plan for the time frame during which the CEO will be away.
    • List all responsibilities to be covered and set priorities for response. Focus on the highest priorities first. Delegate them or use them as cross-training opportunities for team members.
    • Meet with team ahead of time. Go over what has to be covered. Ask who can cover this, and delegate first, second and third responders – not just a single individual. This is important so that they know that they are backed up as well. Ask: What concerns or questions do you have? Have the team develop solutions.
    • Where processes are involved, break down the process. Create a decision tree and work with the team on how to make decisions with resources available.
    • Set priorities for the time away before leaving. Ask the team how they would handle situations and coach them if they are not sure. Identify resources for them to use if needed.
  • Use the model that a special forces team uses to train and prepare for missions:
    • Know each other’s strengths and weaknesses.
    • Know how to back each other up.
    • Set up situations that are likely to arise and rehearse.
  • Another good model is engineering decision trees.
    • Create decision trees for how frequently occurring situations are handled to help team members determine the proper course of action and how to utilize which resources to respond to these situations.
  • Note the difference between reactive and proactive responsibilities.
    • Train the team to respond to reactive situations.
    • Schedule proactive responsibilities around planned time away to facilitate involvement in these as necessary.
    • Flexibility is critical.

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How Do You Move from Informal to Formal Processes? Five Keys

Situation: A company is growing its sales capabilities and adding staff. The CEO wants to improve the company’s ability to generate new business. To date they have relied on informal channels to generate referrals. How do move from informal to formal processes?

Advice from the CEOs:

  • Establish as standard practice that all personnel ask for referrals in normal communications with:
    • Clients
    • Sales associates of partner firms
    • Individuals who are trusted advisors of potential clients – lawyers, CPAs, financial advisors.
  • Different groups – CPAs, lawyers, financial advisors, etc. – have different interests and potential fears about making referrals. In conversations with individuals from each group, ask why they make referrals, how they are serving their own clients, and what potentially concerns them the most about making a referral.
    • Once this data has been collected, develop proof statements for each audience that address their needs and concerns. These may be different between different audiences.
  • Do the same with new clients, as they become clients. Ask why they chose your firm, and what most appealed to them about the firm. Make this part of the initial client services interview. Collect this data and create proof statements about company performance that will appeal to other potential clients.
    • Note that the responses from brand new clients may be significantly different from those of clients who have been with the company for a year or more. The latter group knows the company, and this will color their vision. Responses of new clients will be more germane to the needs of prospects.
  • Create a system to track frequency of contact with key referral sources. This system will identify, among other things:
    • Contact name, contact information
    • Contact history (contacts to the individual by the firm)
    • Referrals received from the contact
  • After contacting an individual who has been referred, always communicate promptly back to the referrer that the company has made the contact and the results. Always say thanks. Provide the referrer comfort that they will not be shut out.

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How Do You Train Others to Do Your Old Job? Four Points

Situation: A CEO has a key employee who has just been promoted to an important managerial position within the company. The task for this individual is to train others to do what he has done in the past. However. this individual feels uncomfortable training others to do what he was able to do. He feels like he is obsolescing himself. How do you coach this individual to let go of past responsibilities? How do you train others to do your old job?

Advice from the CEOs:

  • This individual was promoted because he excelled in his former job. His mastery of these skills, plus his past management background, prompted the CEO to offer him a managerial position. It is critical to understand that his job and responsibilities are no longer what they used to be.
  • As a manager, an individual is no longer expected to be a “doer”. The primary responsibility is now to select, manage, train, and promote others whose primary responsibility is “doing.”
  • As this individual is coached, encourage him to step back and look at the big picture of his new role.
    • The CEO does not expect perfection from the start. He understands from his own experience that learning management takes time.
    • However, he also knows that to become a new manager requires giving up many of the hands-on activities that one used to perform. The job is no longer to do these yourself, but to coach others to be able to perform these tasks to the standards of the firm.
    • Initially, this takes more time than “doing it yourself.” However, this individual now has talented people reporting to him and they will learn quickly. In a short while, it will take less time to delegate than to do it himself.
    • From a big picture standpoint, a manager justifies the higher salary and greater prospects that come with a new position by training his or her team to do what used to be “their job” at a lower salary than the manager’s current salary.
  • In short, in the role of manager, the better one is at developing others who can take on the skills that they used to demonstrate, the more successful that individual will be as a manager, and the more value they will bring to the Company.

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Is It Better to Develop Internal Resources or Hire? Four Views

Situation: A key employee will be leaving for at least 5-6 months on maternity leave. This individual is a top performer, and will be welcomed back following maternity leave should she wish to return. However, her absence will leave the company short of resources. Is it better to develop internal resources during her absence or hire a new resource?

Advice from the CEOs:

  • The company’s HR strategy should complement its strategic plan as well as the CEO’s feel for market conditions.
    • If the strategy for the next year is to grow, then plan accordingly and commit to either bringing on someone new or to aggressively growing the talent already within the firm.
    • If the strategy is to hedge bets due to lack of clarity as to where the market is headed, then plan accordingly and act more conservatively.
  • Assess the availability of resources within the company.
    • Are there internal candidates who can fill the gap created by this employee’s leave? If so, then start training and developing these resources. They will be valuable as the company grows.
    • What is the company’s current workload vs. the capacity of current staff? If there is any excess capacity that can fill the gap, short-term, then use this as an opportunity to develop this excess capacity.
  • If the company has excess capacity, and is unsure about market movement six months out, develop internal capacity first.
    • This provides both additional flexibility and time to assess signs of market movement before making an investment in additional talent.
    • Plan to revisit the situation in 3 months and make another decision.
  • Keep a close eye on the market for developments, and have rapid action back-up strategies in place to respond to market conditions.

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How Do You Beef Up Talent to Drive the Company? Three Questions

Situation: There is no secret that hiring is more challenging now than it was two years ago. A CEO is finding it difficult to attract and bring in the right talent to achieve her growth objectives. What are others doing to bring in new talent, especially high performers who will help to bring in new accounts and work with key customers to develop new business. How do you beef up talent to drive the company?

Advice from the CEOs:

  • What has worked best for others?
    • Hired low and developed home grown talent. This means building the capacity to train new talent to meet the company’s needs.
    • This may not produce entrepreneurs like the company’s founders but can produce solid performers.
    • Some sectors are by nature risk averse. Individuals are not dollar driven as much as by security with an acceptable salary. Good candidates who are hungry for growth are more likely to be found outside of these sectors.
  • How do you hire to match the company’s objective?
    • The objective is rapid growth – the mold of the original founders who were risk-taking entrepreneurs atypical of the sector.
    • Look for candidates who are driven by growth. The right candidate will jump at the opportunity to take a $5M book of business and grow it to $10-15M in 3 years with appropriate corporate support and compensation.
  • What has been tried or investigated in the past?
    • Looked for successful smaller businesses similar to the company as possible acquisitions. The challenge was that the people running these companies liked their independence and didn’t want a boss.
    • Looked at individuals from corporate backgrounds in the same sector. Some worked, some didn’t. Frequently, these people were not entrepreneurs or builders.
    • Talk to private equity companies. Ask who they have bought or sold in this space. Gather names of drop-in CEOs and key staff who turned companies around and did well.

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How Do You Foster Channel Development? Three Topics

Situation: A company has grown successfully designing and producing products for larger companies. In the process they have enhanced their own reputation in the industry. The CEO wants to boost growth by designing and marketing their own products. This will require the development of new marketing channels. How do you foster channel development?

Advice from the CEOs:

  • What are the initial steps?
    • Hire a commissioned salesperson with deep experience and contacts in in the company’s industry. This individual’s objective will be to seek new business opportunities.
    • Have top management, including the CEO, take a sales course – for example Dale Carnegie Sales Training.
  • What are the company’s objectives as it seeks to grow?
    • To feed the company’s ability to develop, produce, and sell their own proprietary products.
    • To create the capacity for the company to grow without relying on the efforts and success of current customers.
    • To develop pride in building a solid and lasting company that makes important contributions to technology.
    • To increase profitability and company value to benefit owners and shareholders.
  • What can be done right now, as the early steps are put into place?
    • Find ways to include pictures of company’s products in all company collateral – whether the company’s own or products developed and produced for others.
    • This may mean creating a small variation to an easily recognized existing product – without the customer’s logo – so that it becomes clear that the company is the source of these ideas and products without voiding existing agreements with key customers.

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