Category Archives: Team

How Do You Establish Sales Accountability? Three Approaches

Situation: Several CEOs have experienced difficulty establishing accountability within their sales teams. Sone sales reps consistently come up with excuses for not generating new accounts or meeting their sales objectives. The impact of lost sales had significant effects on revenue performance. How do you establish sales accountability?
Advice from the CEOs:
• It is vital to understand who are the best customers and most profitable products and services for those customers. Establish regular sales meetings to discuss customers, products and services, to identify promising sales opportunities and to coordinate sales efforts.
• Work with both sales management and individual team members to determine desired outcomes:
 Set sales targets – work with the team to establish firm expectations on reasonable and achievable sales targets. Agree on a tracking system to measure progress toward those targets. Encourage members of the team to work together to achieve the targets.
 Customer type – who are they, what are their priorities and expectations, and how can the company best address these.
 Product(s) – work with the team to determine which products best fit each customer type and develop creative ways to position those products to increase sales.
• Establish measurable behaviors which if done will result in success. For example:
 Calls per week and results of those calls.
 Relationships with key decision makers and development of additional relationships within existing and potential customers.
 Thorough qualification before quoting, presenting, demo, and so on. The who, what and why that connects with successful sales..

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Why Do We Keep Trying to Grow? Three Thoughts

Situation: A CEO is looking at the strategic plan of her company. They are planning for growth but a question arises – what is the balance between work for the sake of the work and work for the reward that it brings? What are the thoughts of the other CEOs around the table? Why do we keep trying to grow?
Advice from the CEOs:
• Step back and ask – what do I seek? Do the same with the members of the leadership team – what do we seek?
• Define what you want and what enough is. There is always the question of whether when reaching the goal will it be enough? Work with your team to discuss and seek a consensus on what their objectives are both for themselves and the company. You may be surprised at what this discussion yields. Two books may help you to deal with this question: The Gap by Dan Sullivan which deals with growth, motivation and satisfaction and Small Giants by Bo Burlingame of Inc Magazine which tells the story of a number of companies that decided that growth is defined by the impact that they have on their employees and communities as opposed to growth in revenue or profits.
• Repeat this discussion with the team at least annually. Expectations develop and change over time. An annual review of plans and opportunities empowers the team to make interesting and valuable contributions.

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How Do You Sell in an Adverse Market? Three Points

Situation: A CEO is concerned that while interacting with trusted advisors and key contacts in the market the challenge is not the words, but in the environment of nervousness about the state of the economy. He feels a need to increase prospecting and to become more proactive – particularly with trusted advisors. What is the advice of the CEOs around the table for doing this? How do you sell in an adverse market?
Advice from the CEOs:
• Get the team to believe – adjust the message to the environment.
• Get together with the team and brainstorm how your company’s offering provides advantages in an uncertain market. Craft this into a message that everyone can use.
• To spark the discussion get a digital copy of the movie Glengarry Glen Ross and watch it together. This is a wonderful example of what NOT to do, but will engage the imaginations of the team. After watching the movie brainstorm what your more effective message will be.

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How Do You Make Sales “Farmers” More like “Hunters”? Three Approaches

Situation: A CEO finds that his sales team are relationship managers who are excellent at growing business in existing customers, but not as skilled at either developing new business opportunities with current customers or bringing in new customers. In sales parlance, they are more like “farmers” than “hunters”. To meet revenue goals, the company needs additional business. How do you make sales “farmers” more like “hunters”?
Advice from the CEOs:
• When working with the team be sure to considering what’s in it for them, not what’s in it for you. Communicate with and coach them so that they are inspired to try and adopt new behavior that will help them in their jobs.
• Create a low pressure script for your relationship managers. Build this around easy questions that they can ask both current and prospective clients:
 How are we doing?
 What are your most pressing needs?
 What more could we do for you?
 Can you see other ways that our services could benefit you?
 We have a new offering. May I tell you about it?
 Do you know other companies that can utilize our product or service?
• For training, pair the relationship managers in teams of their choosing. Have them rehearse and coach each other. As they learn or develop new techniques, have them coach the rest of the team.

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How Do You Create a Side Business? Five Suggestions

Situation: A CEO has built a successful company. She is considering creating an additional company, unrelated to the current company but which will enable her to pursue a long-term dream. The second company will be sufficiently different from the current company that it makes more sense for it to be a separate entity. What success parameters should she set? How do you create a side business?

Advice from the CEOs:

  • A number of successful entrepreneurs have been able to do this. Elon Musk is an excellent example. Study the steps that he took as he moved from PayPal to SpaceX and Tesla. This will provide insight into the factors that must be taken into account.
  • For the short term, pursue the dream of setting up the new company. Draft a business plan and seek an angel – perhaps someone that you already know – to get it moving.
  • Fall-back positions are good to have in mind. While looking at options, assure that sufficient time is allocated to pursue the long-term goal. Be aware of and provide the necessary resources to meet the demands of the new entity. Assure that there is a qualified individual to take the lead in the existing company as your attention shifts to the new entity.
  • For your long-term goal, be the Beta subject of the new program.
  • Assure that all of the ramifications of the long-term goal – including financial and quality of life realities – are taken into account and that there is a plan for each.

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How Are You Preparing for Next Year? Two Approaches

Situation: A CEO and his team are preparing for next year. There is a lot of uncertainty as to how the year will unfold and what the economic and financial environment will look like. What are others doing to plan for next year and beyond? How are you preparing for next year?

Advice from the CEOs:

One company built a 5 year plan to 2028 about a year ago.

    • They are now reviewing the plan. Their core has been growing faster than anticipated as a result of the new sales effort. For next year and beyond they are revisiting the plan and revising it both to take advantage of the new sales effort and to leverage this success into other areas.
    • Within the plan, priorities for growth have been identified, and the company is on target to double the size of the company in 5 years.

Another company established a Strategic Priority Team a few months ago.

    • They started by setting goals for 2025 to 2030. They followed this with a plan for what they need to do year by year until 2030 to realize this plan. They recognize that there may be speed bumps along the way but have established the internal discipline and capacity to address these.
    • Within the plan, they are looking at expanding ther facilities in 2nd half of 2026, and plan to double both their space and staff over the planning period.
    • An additional area where they will focus is their current and new business development effort.

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How Do You Balance Competitive and Collegial Behavior Within The Team? Three Points

Situation: A CEO has built a company which is very collegial. She is interested in adding an element of friendly competition within the company. Would it be destructive to add an aspect of competition to the mix? How do you balance competitive and collegial behavior within the team?

Advice from the CEOs:

  • This can be achieved by focusing on recognition, and encouraging recognition of each other among the team members.
  • One example is to have traveling trophies.
    • One trophy could be circulated on a periodic basis based on measurable criteria. Examples include new client acquisition, increases in revenue, or increases in savings by improving processes. There are many positive achievements that can be recognized.
    • A second trophy could be awarded for “assists”. Examples include one team member helping another to land new accounts, a team of employees developing a cost-saving improvement to process, and developing a new accounting technique that saves the company money.
    • A third trophy could be awarded to one team member for a job well done, and then awarded by that member to another member for another job well done, and so on.
  • To add to the collegiality, some of the trophies can be passed around spontaneously for on-the-spot recognition. Others can be awarded on a scheduled basis such as annual or quarterly employee or company meetings. Mix it up and be sure to make it fun!

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How Do You Frame a Make Versus Buy Decision? Two Thoughts

Situation: A CEO is facing a decision whether to make or buy key technology frequently used by the company. What have others done when faced by similar decisions? What are the most important factors that impacted those decisions? How do you frame a make versus buy decision?

Advice from the CEOs:

  • In considering either option evaluate the opportunity by asking whether the technology:
    • Complements the company’s core strategic focus – the company’s “Main Thing” – what you are passionate about, what drives your key economic denominator, and what can you be best at in your market.
    • Supports the key economic denominator – the single factor that has the greatest impact on the company’s profitability and growth.
    • Complements the best use of the company’s critical resources.
    • Protects the company’s process secrets.
    • Feeds your passion as CEO.
  • In evaluating a buy decision look at the strengths of the people who come along with the opportunity.
    • Do they complement the company’s strengths or not?
    • Will they fit the company’s ecology and culture?

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How Do You Correct Inappropriate Behavior of a Productive Employee? Four Points

Situation: A CEO has a key manager who frequently uses inappropriate language and demonstrates lack of care towards co-workers. This individual is smart, has great drive, and does the work formerly handled by two employees. How do you correct inappropriate behavior of a productive employee?

Advice from the CEOs:

  • Create a firm company policy on swearing and the use of inappropriate or abusive language.
    • Each time any individual swears or uses inappropriate language, they must put $1 into a pot. Anybody can call anyone else for swearing and the one who’s caught has to pay. The money in the pot goes to buy pizza on Fridays.
    • This is a creative and even entertaining solution and should resolve the problem in a short time.
  • Sit down with this individual and go over their positives and value. Besides these, emphasize which behaviors are unacceptable.
    • Explain the legal implications and consequences for the individual and company. Provide goals and set objectives.
  • Send this individual alone or with a team to a Pryor Customer Relationship seminar, for example the seminar “How to Communicate with Tact and Professionalism”.
    • Let the instructor know in advance that you want to be sure that certain behaviors are covered during the seminar.
    • This may provide the individual the incentive to behave like an owner of the business.
  • Make it clear who’s in charge, and at whose discretion the individual remains with the company.

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How Do You Use Focus and Communication to Strengthen Your Leadership? Three Points

Situation: A CEO is curious about how others have strengthened their leadership skills over time. From discussions with other CEOs she has gathered that focus and communication are important strengths to build. How do you use focus and communication to strengthen your leadership?

Advice from the CEOs:

  • Often the process is more important than the actual decision because the process frames how the decision is made.
    • If the process is open to new ideas and approaches, and these are welcomed in the discussion, this can generate both more creative decisions as well as increased buy-in to the ultimate decision being made.
  • One CEO finds that his company is always focused on the outcome. However, he has grown to understand that it is important to frame the decision-making process around your values.
    • Value-based decisions not only generate increased buy-in by all involved, but they strengthen the sense of company culture and values.
  • Another CEO was faced with a personnel issue. She found that by analyzing past decision-making processes company leadership was able to identify a previously unrecognized factors and processes that fed the personnel issue.
    • By addressing the process, the company was able to resolve the issue to the satisfaction of all.

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