Tag Archives: New

How Do You Create Buzz? Six Suggestions

Situation: A company wants to quickly create high profile buzz around a new offering. What have other companies done or seen that could help the company quickly create this type of market presence? How do you create buzz?

Advice from the CEOs:

  • Buzz is hard to measure. It is also difficult to link buzz directly to sales.
  • Getting press, assuming that it is positive, is often called “free advertising.”
    • If a company is paying a professional public relations (PR) consultant, positive press is not free. When PR is successful and sustained, however, it arguably has a better ROI than advertising.
    • Published articles, particularly those by authors not associated with the company, are viewed by the customer as more legitimate than advertising. Additionally, with the Internet, the longevity of these articles can be quite long. The reach extends far beyond publications’ off-line circulation, and search engines make the articles easy to access.
  • Successful companies want to do business with other successful companies. What can the company highlight to show prospective clients that it is successful?
    • Substantiation is critical to getting positive coverage – assure that there is no “vaporware.” Given the power of social media vaporware can quickly destroy an offering.
  • One member of the group suggested that the ownership of patents might generate positive press and social media coverage.
  • Leverage in-house thought leaders.
  • Seek help from celebrities – “Hollywood” investors and individuals with substantial social media followings.

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How Do You Manage Long-Term Members of the Team? Three Strategies

Situation: A company has a team that built their critical systems some time ago. The CEO is upgrading skills and adding new team members to update these systems to current technology. The challenge is that the original team members don’t see the need to update the company’s systems.  How does the CEO help them to see the benefit of upgrades? How do you manage long-term members of the team?

Advice from the CEOs:

  • Given the company’s values of loyalty between company and employees, it’s not possible to just shoot these people. Given them the opportunity to remain valuable to the company. Be patient
  • If there is friction between the employees who have been with the company for a long time and the newcomers, make them work things out. Don’t try to fix it.
    • Be public about company and team objectives, expectations and timelines. Explain where and why the company is going and the potential benefit to them and to the company.
    • It will be messy at first. There is risk. However, these are mature individuals and the new people come in with a great deal of experience, so this may mitigate the risk.
    • As necessary, work one-on-one with individuals. Make it clear what is and is not acceptable behavior; for example, sniping at each other and spreading discontent.
    • Where obvious conflict occurs, have the individuals involved go talk it out over a beer. Let them know that they are expected to be able to handle and resolve their differences.
    • Don’t let individuals become destructive. If necessary, put individual long-termers in roles that are not obstructive to new initiatives.
  • Some long-termers may leave on their own and solve the problem. It will become obvious who they are.

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How Do You Address the Compensation Side of an Employee Development Plan? Four Points

Situation: A CEO has an employee who consistently performs above expectations. The employee has asked whether they could be rewarded for over-performance on customer retention and for gaining new business from existing customers. How can this be structured? How do you address the compensation side of an employee development plan?

Advice from the CEOs:

  • This is the type of employee that every CEO wants to see. Responding positively to the employee’s request is essential, and an opportunity to assure the employee’s loyalty and retention by the company.
  • One structure is bonus multipliers based on under or over performance. An example of the structure could be to assign and have the employee agree to a target for customer retention or new business acquisition from existing customers. Bonus is then impacted by their performance against this objective as follows:
    • Hit <85% of the target – no bonus;
    • Hit 85-100% of target – receive your standard bonus;
    • Hit 110% of target – get bonus times 10%
    • Hit 120% of target – get bonus times 20%
    • And so on.
  • This is just an example for the purpose of illustration. Variations on the original bonus plan can be negotiated with the employee, and adjusted over time to further encourage continued outstanding performance.
  • The multipliers do not necessarily have to be large, but are there to show that a certain level of performance is expected to receive this portion of the bonus. In addition, the employee can increase the bonus by overachieving their objectives.

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How Do You Move from Informal to Formal Processes? Five Keys

Situation: A company is growing its sales capabilities and adding staff. The CEO wants to improve the company’s ability to generate new business. To date they have relied on informal channels to generate referrals. How do move from informal to formal processes?

Advice from the CEOs:

  • Establish as standard practice that all personnel ask for referrals in normal communications with:
    • Clients
    • Sales associates of partner firms
    • Individuals who are trusted advisors of potential clients – lawyers, CPAs, financial advisors.
  • Different groups – CPAs, lawyers, financial advisors, etc. – have different interests and potential fears about making referrals. In conversations with individuals from each group, ask why they make referrals, how they are serving their own clients, and what potentially concerns them the most about making a referral.
    • Once this data has been collected, develop proof statements for each audience that address their needs and concerns. These may be different between different audiences.
  • Do the same with new clients, as they become clients. Ask why they chose your firm, and what most appealed to them about the firm. Make this part of the initial client services interview. Collect this data and create proof statements about company performance that will appeal to other potential clients.
    • Note that the responses from brand new clients may be significantly different from those of clients who have been with the company for a year or more. The latter group knows the company, and this will color their vision. Responses of new clients will be more germane to the needs of prospects.
  • Create a system to track frequency of contact with key referral sources. This system will identify, among other things:
    • Contact name, contact information
    • Contact history (contacts to the individual by the firm)
    • Referrals received from the contact
  • After contacting an individual who has been referred, always communicate promptly back to the referrer that the company has made the contact and the results. Always say thanks. Provide the referrer comfort that they will not be shut out.

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How Do You Enhance Teamwork and Leadership? Six Suggestions

Situation: A CEO wants to enhance teamwork and improve leadership at all levels within the company. Occasionally there is an attitude of “not my job” in response to a request. Differences in direction from leadership within the company has led to confusion of priorities. A common issue is the need to assure that priorities are aligned and consistently communicated across teams and the organization. How do you keep everybody on the same page? How do you enhance teamwork and leadership?

Advice from the CEOs:

  • Conduct daily and/or weekly meetings to assure that everyone is aligned and on message. This has the additional advantage of bubbling up more ideas from deeper down in the organization.
  • Develop clear action items within these meetings. Confirm at least verbal understanding and agreement on each item.
  • Involve all team members in team meetings. Enforce participation.
  • As facilitator, take charge of the meetings.
    • Reduce long, drawn-out meetings to short, concise meetings.
    • Prep ahead of the meeting – let all participants know that they are expected to come prepared as well.
    • Stay on focus during the meetings.
    • At the end of important discussions, and again at the end of the meeting, summarize action items and responsibilities, and confirm understanding.
  • Other things that help:
    • Reduce the use of buss words during meetings. Speak in language that all understand.
    • Speak in terms of outcomes, not tasks. If the discussion is derailed, refocus on outcomes.
  • This works effectively in meetings with all levels of employees.

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What are Appropriate Social/Personal Interactions at Work? Three Points

Situation: A new CEO has been promoted from within the ranks of a small-to-medium sized company. He was told by the board that the promotion was based on exemplary performance and the feeling that he was ready for this responsibility. He’s been with the company for many years and has developed close relationships with co-workers. How will the promotion impact those relationships? What are appropriate social and personal interactions at work?

Advice from the CEOs:

  • Consider three cases:
    • Case 1 – Even though two individuals may be friends outside of work, they do not engage as “friends” at work. There is a different role structure at work.
    • Case 2 – Coaching of children as an example: though two individuals have a friendship or close relationship outside of work, for example frequently playing golf or another sport, favoritism should not be shown toward this individual at work. Preserve the veil of trust with the other employees.
    • Case 3 – A CEO often has lunch with employees, but no other social activity outside of work. This individual often expresses a personal interest in others’ families and their families, interests and hobbies. This person takes the time to show that he or she cares about employees.
  • Just as was the case between the new CEO and the prior CEO, there is a natural distance between any employee and those individuals who evaluate or review them. The evaluators or reviewers have a power over the employee that prevents them from approaching each other as true peers.
    • Because of this natural barrier, do not try for force social or personal interactions. The best that one can do is to make sure that the others know that the CEO cares about them, has their interests in mind, and shows an interest in their families, interests and hobbies.
    • It is important to take advantage of opportunities to demonstrate an interest in others.
  • The person who asked the question mentioned the success of the CFO in building relationships with others in the office. If invited, attend these same functions. Observe and learn from the CFO’s interactions with the others. Model the CFO’s interactions but add your own individuality to this modeling. Most of all, listen actively, and patiently allow the interactions to mature. Don’t force things.

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How Do You Hold People Accountable? Four Suggestions

Situation: A new CEO of a small company finds it difficult to hold people accountable. To her, delivering criticism feels like delivering “bad news.” This makes her feel uncomfortable, so she hesitates and often takes care of tasks herself. This cuts into her planning and strategy time. How do you hold people accountable?

Advice from the CEOs:

  • This may be a question of semantics and the view of the task.
    • From a big picture standpoint, real bad news is saying “you’re fired!” By comparison, providing input to correct behavior or results is minor. Consider it coaching instead of bad news.
    • Consider the other person. Constructive feedback is positive. It communicates care about them as a person and their future within the company. It expresses a desire that they do well, and that the CEO is willing to take the time to help them.
  • The CEO’s job is to captain the ship that the team serves. When the CEO “does it herself” instead of providing coaching to others, she has abandoned the wheel. It also suggests that others aren’t up to the job.
  • Step back and look at the CEO’s big picture.
    • Nobody expects immediate perfection. The CEO position was offered because others judged the person as ready for it. They know from experience that learning management takes time.
    • However, they also know that becoming CEO requires giving up past responsibilities. The job is to coach others to perform to company standards.
  • What immediate steps can be taken?
    • Prioritize management time over task time.
    • When a team member’s work needs correction, do this with them. Show them how to correct the work. Coach them to the proper standards. Assure that they are clear on why and how to complete the work.
    • This is a double win – getting the job done in less time (for the CEO) and helping the team member to complete the work correctly the next time.
    • The CEO’s position is not as a resource. The role is to develop resources. This is the new value to the firm, the justification for the CEO’s salary, and the key to future success.

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How Do You Align Vision Among Leadership? Three Approaches

Situation: The CEO of a software company finds that she and her #2 don’t have the same vision for the company concerning objectives and what is required to reach these objectives. In addition, key employees are reaching retirement age. The company needs to bring in new employees to learn the skills of those who will retire. How can these challenges be addressed? How do you align vision among leadership?

Advice from the CEOs:

  • Consider the following approach:
    • Add 1-2 people and bring them up to speed within the company so that they can step into the roles of the employees who are nearing retirement.
    • Focus the CEO’s role on creating the development outline and priorities, assisting in closing significant sales opportunities, participating in industry seminars to publicize the company’s capabilities, and guiding administration and finance.
    • Focus the #2’s role on assuming a greater role in new software development and customer support and have this person delegate and oversee internal technology development and code maintenance.
  • In pursuing this approach take the following steps:
    • Buttress the CEO’s skills with another developer who knows the key software, and who can maintain this for the company long-term.
    • Shift development from individual efforts to a collaborative atmosphere to ease and speed integration of new code into the company’s software.
    • Reduce the CEO’s day-to-day administrative role.
    • Increase the #2’s role in software development and reduce focus on maintenance and internal technology.
    • Add an additional resource in sales/marketing to boost company growth.
  • How to Get There?
    • Allow the #2 the latitude to start developing some of his own ideas for new tools or products.
    • Bring in a “marriage counselor” to assist the CEO and the #2 to define a common understanding.
    • One focus will be to establish that they clearly respect and value each other’s talents and contributions. The other focus will be to work through objectives and requirements where there has been difficulty reaching consensus.

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How Do You Delegate Challenging Tasks? Three Suggestions

Situation: A company is creating new capabilities which require engineers to think beyond the limits of current capacity. Some are hesitant to take on these tasks, which are critical to the company’s maintaining its competitive edge. How do you create the tools or capacities to make these technical leaps? How do you delegate challenging tasks?

Advice from the CEOs:

  • Encourage the engineers to expand their conceptual “boxes”. Encourage them to
    • Utilize web-based searches of existing research on technical boundaries;
    • Explore their own creative capabilities – encourage them to connect to science UseNets for solutions to technical challenges;
    • As solutions are developed using outside resources, have engineers document progress so that intellectual property rights can be preserved. Line up legal resources to assist.
    • Encourage them to use their unconscious processes to enhance the “Eureka” factor. Allow them to work on multiple related tasks that can spark creative solutions within the team.
  • Consider this challenge as part of the process – acknowledge the “point of despair” that is often encountered with new technical challenges. Encourage them to use their creative capabilities to move beyond their perceived limitations.
    • Understand that this will involve the use of scarce resources and that mistakes will be made in the learning process.
    • Be patient and treat these as the cost of progress.
  • Other options to consider:
    • Investigate resources at nearby universities. Faculty and students appreciate the opportunity to be involved in cutting-edge projects. Protect the company by signing intellectual property agreements with the individuals and institutions.
    • Invest in and expand the library of cutting-edge resources for engineers to use as tools to develop solutions.

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What are the Options for Your Next Phase? Six Suggestions

Situation: It’s a new year, and a CEO is thinking through options for the coming year and beyond. She has decided to leave her company and establish a new role and career for herself. Immediate concerns are funding the transition and entry into a new career. What are the options for your next phase?

Advice from the CEOs:

  • The area that can be built most quickly to provide income is a consulting practice based on the experience developed as a CEO and as a specialist leveraging past experience. Building a new practice is a big commitment. Make this the initial focus and get a few gigs to get the ball rolling. The company is an early option, as well as some of their key customers. These relationships are already in place.
  • On the academic side, investigate Executive Education programs in Business Schools. Here the clientele is different from normal undergraduate and postgraduate education – actively working managers and executives. For this audience the combination of experience as a CEO and academic credentials is advantageous. For this audience, a lack of credentialed teaching experience is largely counterbalanced by the weight of professional experience.
  • The Professor / Consultant track looks best if established as a 5-year plan.
  • While getting established in a new role there will be an initial challenge managing the time demands of teaching, research and developing a consulting practice. Think of this as managing the multiple functions of a company. It will be important to establish early priorities to accomplish the desired plan.
  • A professorship does not necessarily tie financially to current goals but can be an important strategic adjunct to consulting efforts. In a certain sense, teaching will have to be its own reward.
  • To the extent possible and depending upon how the board responds to the decision to leave the company negotiate the best possible severance package. This can tie into some of the suggestions, above.

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