Tag Archives: Technology

How Do You Finance an Early Stage Company? Three Considerations

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Situation: The CEO of an early stage web company is looking at steep ramp-up expenses. Many companies have bootstrapped their way to success. However outside investment may speed the process. How have others evaluated these options? How do you finance an early stage company?
Advice from the CEOs:
• Raising money takes time and is a major distraction to the development process. The two big variables will be investor interest and the timing of investment. Talk to Angels and venture capitalists now. Start by presenting a broad outline of your technology and business model. Ask what they will want to see to offer you funding at different levels. This will give you a reality check as to investor interest in funding the company. It also creates a roadmap to funding if the response is positive.
• What is the company seeking – money or accountability? One CEO bootstrapped her company during the early stages, then looked for outside investment to gain accountability and advice – a whip to help move things along. This CEO found that investors brought few of the anticipated assets, and added a new level of distraction and pain.
• If you are looking for funding to purchase content to serve through your Internet portal, consider a more creative way to gain content. Can you use a Web portal through which your target audience provides both the content and the consumer audience in a marketplace exchange? Establish the audience and then add premium services to monetize the model. This can minimize your upfront cash investment requirements, and may create a faster track to positive cash flow.

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How Do You Frame a Make Versus Buy Decision? Two Thoughts

Situation: A CEO is facing a decision whether to make or buy key technology frequently used by the company. What have others done when faced by similar decisions? What are the most important factors that impacted those decisions? How do you frame a make versus buy decision?

Advice from the CEOs:

  • In considering either option evaluate the opportunity by asking whether the technology:
    • Complements the company’s core strategic focus – the company’s “Main Thing” – what you are passionate about, what drives your key economic denominator, and what can you be best at in your market.
    • Supports the key economic denominator – the single factor that has the greatest impact on the company’s profitability and growth.
    • Complements the best use of the company’s critical resources.
    • Protects the company’s process secrets.
    • Feeds your passion as CEO.
  • In evaluating a buy decision look at the strengths of the people who come along with the opportunity.
    • Do they complement the company’s strengths or not?
    • Will they fit the company’s ecology and culture?

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How Do You Focus Your Team? Six Points

Situation: Several CEOs asked how others have had success improving company performance and is interested in how they focused their teams. How do you focus your team?

Advice from the CEOs:

  • Important tasks for any company are to validate the value proposition, technology, target customer, and the rate of market expansion, and minimize risk and liability. This should be a regular company exercise – not a one-time event.
  • Assuming that a company has goals and people who can align with and achieve them, a company needs a vision – the broader strategic picture of where they are going. Often some of the best ideas come from line staff who are enabled by their company’s culture.
  • It is critical that companies are able to quickly identify problems and have systems in place to drive problem resolution. The minigame technique is very useful in these cases.
  • Companies should have a plan for transitioning employees into new roles as the company grows. The key is clear identification of the individual’s role within the company, and how that role compliments achievement of company objectives.
  • If a company wants to grow sales from, say, $20 to $60 million, it will need a professional sales leader. In addition, growth may require a change in company culture from engineering and development centric to sales centric.
  • A significant challenge is determining how to define corporate success. Much depends upon the questions asked. The Great Game of Business by Jack Stack provides guidelines and tools for assessing options. Anyone starting or growing a business should look at this book.

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How Do You Position a Professional Services Company for Growth? Part 1 Three Suggestions

Situation: The CEO of a professional services company wants to position her company for growth. What suggestions do others have to assist her? How do you position a professional services company for growth?

Advice from the CEOs:

  • Focus on Dynamic Processes – The world and business environments are changing rapidly in response to economic, business and political stimuli. This places a premium on developing dynamic and highly adaptable business models. Companies that develop these models will have a much more sustainable competitive advantage than those who do not.
  • Leverage Information – Along with rapid change comes a great deal of new information. Companies with a sustainable competitive advantage will leverage information from both traditional and new sources to develop new opportunities and new applications for older but still valuable technologies and processes.
  • Be Sensitive to Cultural Issues – The expanding global economy means that customers, suppliers and employees will come from all over the world, bringing with them different cultural backgrounds. By adapting business models to address and respond to varying cultural needs – by celebrating differences instead of being inhibited by them – a company enhances its competitive advantage.

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How Do You Increase Lead Generation and Motivate Sales Development? Seven Points

Situation: A company needs to generate more leads and increase new business closure rates to make plan. Their customers are primarily tech companies and they use advertising, trade shows and customer lists to develop leads. What advice do others have to help the company meet their objectives? How do you increase lead generation and motivate sales development?

Advice from the CEOs:

  • Look closely at the definition of your market. Refine the definition of the market in light of new technology developments and opportunities. If necessary, rewrite the value proposition and the characterization of the company’s typical customer.
  • Hire a Marketing Director to take charge of this effort.
  • For each of key customer or key customer category, develop the important features and benefits that will appeal to that customer or group. Think, through their eyes, “what’s in it for me?”
  • Focus on one or two areas where the company adds the best value. Don’t attempt to be all things to all people.
  • Define the behaviors that will generate sales and inquiries. Assure that these are up to date with the market. Train or retrain your salespeople as necessary and manage those behaviors.
  • Select and manage a sales process. If necessary seek outside help to develop this. Options include; Sales Solutions, Miller Heiman, and similar sales training companies.
  • Use a wide array of resources to develop potential customer lists and to identify the needs of each of those customers:
    • Business partners
    • LinkedIn.com
    • Google Ads
    • Salesforce.com or Jigsaw
    • Webinars and Social Media

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How Do You Maximize Company Value & Strategic Positioning? Five Points

Situation: A CEO has a young company in a very favorable strategic position. The Founders have bootstrapped the company and it is currently on the “blade” of the growth hockey stick. How can the Founders maximize the value of the company as they grow it? How do you maximize company value and strategic positioning?

Advice from the CEOs:

  • What are company’s principal challenges and goals?
    • Over time, as the market begins to mature, there will be more competition and margins will drop.
    • Before this happens organize the company for maximum value, and build additional products and/or services that will maximize company value.
  • Hire managers to manage on-going business while devoting top management time to strategic market expansion and building new products and/or accompanying services.
  • Perform a strategic analysis focused on the long-term plan and building equity value. Plan a future that will optimize the company’s strategic position while increasing cash flow and equity value.
  • Anticipate, plan and organize for the he most likely coming changes to the market.
  • Consider starting a second company to compliment the value and products of the current company. For example, if he company is best at a key technology, start a second company to provide accompanying services that will enhance the value of the technology. Having done this, future options open up to either combine the two companies or to let them grow on complimentary paths.

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How Do You Guide a Company Through a Sale? Five Thoughts

Situation: A company was built on capital equipment complemented by annuity sales of supplies used by the equipment. The company is moving toward automation of technology and offshore production of OEM equipment. An OEM partner will take on the equipment side of the business and the company will focus on automated supply solutions with sales direct to the end customer. The OEM partner has approached the company with a purchase offer. How do you guide a company through a sale?

Advice from the CEOs:

  • It is important to determine the value proposition, both from the company’s standpoint and the standpoint of the OEM buyer. The company’s objective will be to optimize the intersection of these two views of the value proposition — to its benefit.
  • Look at current employees and the technology and determine what to do to preserve their positions and interests. This will become part of the negotiation, but it is essential to have a clear idea of how this meshes with the CEO’s personal priorities.
  • Look to outside experts for advice on exit and succession planning.
  • Determine the CEO’s vision and path of involvement up to the sale. This involvement is negotiable, but should remain consistent with the CEO’s vision during the negotiation.
  • What is the company’s patent position, and the value of the patents in terms of future revenue? IP produces a future revenue stream. Consider the valuation to be in the range of 4 years of IP value.

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How Do You Manage Long-Term Members of the Team? Three Strategies

Situation: A company has a team that built their critical systems some time ago. The CEO is upgrading skills and adding new team members to update these systems to current technology. The challenge is that the original team members don’t see the need to update the company’s systems.  How does the CEO help them to see the benefit of upgrades? How do you manage long-term members of the team?

Advice from the CEOs:

  • Given the company’s values of loyalty between company and employees, it’s not possible to just shoot these people. Given them the opportunity to remain valuable to the company. Be patient
  • If there is friction between the employees who have been with the company for a long time and the newcomers, make them work things out. Don’t try to fix it.
    • Be public about company and team objectives, expectations and timelines. Explain where and why the company is going and the potential benefit to them and to the company.
    • It will be messy at first. There is risk. However, these are mature individuals and the new people come in with a great deal of experience, so this may mitigate the risk.
    • As necessary, work one-on-one with individuals. Make it clear what is and is not acceptable behavior; for example, sniping at each other and spreading discontent.
    • Where obvious conflict occurs, have the individuals involved go talk it out over a beer. Let them know that they are expected to be able to handle and resolve their differences.
    • Don’t let individuals become destructive. If necessary, put individual long-termers in roles that are not obstructive to new initiatives.
  • Some long-termers may leave on their own and solve the problem. It will become obvious who they are.

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How Do You Say “No”? Four Suggestions

Situation: A CEO has employees who frequently show up in his office with a request that he solves a problem for them. This takes up the time that he needs to solve bigger picture issues. He’s also concerned that employees should be able to solve these problems themselves. What tactics have others used to address this issue? How do you say “no”?

Advice from the CEOs:

  • Don’t say “no.”
    • Saying “no” discourages future questions and reduces communication. Instead, answer their question with a question. Help them to see the next step in the process of solving the problem themselves.
  • What questions do you ask?
    • What do you think is the best solution?
    • Have you tried X, Y, Z?
    • Encourage them to use their peers as resources.
    • Focusing on #2 and #3, may give them insight into solving #1.
    • Have you spoken to (name) about this. (Name) may be able to help.
  • Another good response – “I can’t help you right now. Why don’t you try to solve it and I’ll follow-up with you when I can.”
  • It may be difficult to learn how to say no. Instead work on helping others to understand what you know about a particular technology or issue. Just ask questions to show them how to approach the problem, and then let them work through it.
    • This will take more time than “doing it yourself” at the beginning. However, they will rapidly gain more comfort working through issues and options on their own and will also gain both confidence and competence. Long-term it will save you time.

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How Do You Align Vision Among Leadership? Three Approaches

Situation: The CEO of a software company finds that she and her #2 don’t have the same vision for the company concerning objectives and what is required to reach these objectives. In addition, key employees are reaching retirement age. The company needs to bring in new employees to learn the skills of those who will retire. How can these challenges be addressed? How do you align vision among leadership?

Advice from the CEOs:

  • Consider the following approach:
    • Add 1-2 people and bring them up to speed within the company so that they can step into the roles of the employees who are nearing retirement.
    • Focus the CEO’s role on creating the development outline and priorities, assisting in closing significant sales opportunities, participating in industry seminars to publicize the company’s capabilities, and guiding administration and finance.
    • Focus the #2’s role on assuming a greater role in new software development and customer support and have this person delegate and oversee internal technology development and code maintenance.
  • In pursuing this approach take the following steps:
    • Buttress the CEO’s skills with another developer who knows the key software, and who can maintain this for the company long-term.
    • Shift development from individual efforts to a collaborative atmosphere to ease and speed integration of new code into the company’s software.
    • Reduce the CEO’s day-to-day administrative role.
    • Increase the #2’s role in software development and reduce focus on maintenance and internal technology.
    • Add an additional resource in sales/marketing to boost company growth.
  • How to Get There?
    • Allow the #2 the latitude to start developing some of his own ideas for new tools or products.
    • Bring in a “marriage counselor” to assist the CEO and the #2 to define a common understanding.
    • One focus will be to establish that they clearly respect and value each other’s talents and contributions. The other focus will be to work through objectives and requirements where there has been difficulty reaching consensus.

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