Tag Archives: Opportunity

How Do You Reduce Risk When Outsourcing? Three Points

Situation: A CEO is looking at an outsourcing opportunity in Asia. If a suitable partner is found, this will be the company’s first experience with outsourcing. What is the experience of others who have outsourced either parts or assemblies to a foreign supplier? How do you reduce risk when outsourcing?

Advice from the CEOs:

  • Outsourcing to a foreign supplier is not low risk.
    • Find another CEO who has experience in outsourcing.
    • Consider hiring a consultant who specializes in foreign outsourcing.
    • Once a promising opportunity has been identified, select and put in place a trusted individual on-site who can stay abreast of developments and issues and who can alert the company on both potential opportunities and problems.
  • Execute key initiatives by treating this opportunity like a customer’s project.
    • Prioritize.
    • Set project time in percentages or dollars.
    • Allocate an appropriate budget.
    • Institute an appropriate job/project tracking system for outsourced projects.
    • Hold people just as accountable as if this were a project for a customer.
    • The internal “customer” should be just as demanding as an actual customer.
  • Reduce the risk in staffing.
    • Identify requirements.
    • Agree on expectations, then delegate and trust.
    • Two way communication is critical.

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How Do You Improve Your Company’s Website and Internet Presence? Seven Suggestions

Situation: A company has not updated their website for some time. As it considers making changes, how can the company optimize their web site for marketing purposes? What have others found to be most effective? How do you improve your company’s website and Internet presence?

Advice from the CEOs:

  • Look at how the company is currently using their website and Internet to reach clients.
    • The company currently has email addresses for 80% of their clients.
    • They have been sending an annual survey clients through either mail or email and get a 40% response rate. The best response comes from email. Assure that the survey can be completed in 5 minutes or less unless the respondent wishes to provide more detail as an option.
    • The company has a web page that comes up prominently on Google.
    • They mail or email a quarterly commentary on company performance and initiatives to clients.
  • What are the advantages of print media and mailings versus email blasts.?
    • Does the company have the capacity to automate both envelope addresses and letters for clients without email addresses? If mailings are created manually it makes sense to invest in software to create automated mailings.
    • For more personalization, use stamps instead of meters.
    • Both factors make mailings expensive to prepare versus email communications.
  • The home page of the company website should focus on:
    • Who you are.
    • What you do.
    • Who you serve.
    • Why you do it better than others – what significantly differentiates the company?
  • Invite and include clients in volunteer work to deepen relationships.
    • The company is dedicated to volunteer work.
    • Extend volunteer work opportunities beyond employees to clients who are interested in the particular project.
    • Publicize this on the company website, and send personalized thank you letters – “We built it together as a family.”
  • Create forums on the site for individuals with interest in particular topics related to the company’s offerings and activities.
    • The value of honest discussion is better than no discussion at all.
    • This also keeps the company abreast of changing attitudes and priorities of clients.
  • Create resource lists on the company web site of firms or individuals offering services which complement the company’s offerings.

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What are the Basics of a One-Page Sales Plan? Four Points

Situation: A CEO wants a simple, one-page plan for her sales organization to help coordinate the company’s sales and marketing efforts. The objective is to boost revenue growth and market penetration with consistent sales messaging. What are the basics of a One-Page Sales Plan?

Advice from the CEOs:

  • The key elements of construction are: research, identification of revenue sources, and construction of a Road Map.
  • Three Examples of a One-Page Sales Plan are:
    • The Customer Survey-based Sales Plan – Ask the top 15 customers what the company’s current share of wallet (SOW) looks like and what they need to do to gain additional SOW. Use the responses to identify additional revenue sources and construct the Road Map.
    • The Service Extension Sales Plan – Construct a grid representing the company’s products and services currently offered to potential customers – particularly the company’s top customers. Create a separate grid showing services that the company does not currently offer and ask customers what the company needs to do to make those services appealing to them. Use the information gained to construct the Road Map.
    • The Current and Potential Revenue Sales Plan – Construct a grid representing the customers and markets currently served and by what product or service. Look at additional customer markets not currently served. Estimate the size, new business closure rates, and the total potential market opportunity. Use the information gained to construct the Road Map.
  • The advantages of a One-Page Sales plan include:
    • One page simplifies the process.
    • Summary of current and new targets.
    • Easy to track and measure.
    • Increases the chance of success.
    • Key people get on the same page.
    • Filters out undesirable customers.
    • A plan that can be completed and implemented quickly, cost effectively with a high ROI.
  • Additional Observations:
    • The company’s principal challenge is prioritizing business opportunities. Creating an “Ideal Customer Profile” helps to produce the desired result.
    • The company has limited resources to invest in new projects. Using an effective, low-cost tool helps to maximize the impact of investment.
    • The ideal customer profile will change over time based on the business environment and the company’s long term goals.

How Do You Fund Growth Strategically? Five Approaches

Situation: A CEO is looking at a significant investment in capital equipment. Being considered are not just the cost of the investment, but the opportunity cost of not making the investment and the impact that this will have on the business. An additional consideration is the business mix of the company and whether to shift focus from low volume/high margin to low margin/high volume products. What tools have others used to assess these trade-offs? How do you fund growth strategically?

Advice from the CEOs:

  • Review the company’s approach to contracts. It may be desirable to revise the approach in light of the new objective. The switch from low volume/high margin to low margin/high volume products impacts not only production but also marketing, sales, finance and accounting.
  • Price some early new contracts below market to finance the additional equipment expenditures, as well as to test market response to the new offering. This will help to identify additional adjustments that are needed for the new approach and offering to succeed.
  • Structure the financing options for equipment purchases creatively, for example by allowing for participation by customers and investors.
  • Watch changes in working capital at all times and keep it under control. Working capital is a commitment of resources just as is buying equipment or facilities.
  • Consider all resource commitments as investments, regardless of the way the accountants deal with them as in expensing vs. capitalizing these investments on the balance sheet. For example, a marketing program is an investment even though it will show up as an operating expense. Make sure that this can be justified in terms of future cash flows expected.

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How Do You Develop and Train Leaders? Ten Suggestions

Situation: Many CEOs face challenges developing and training leaders within their ranks. What guidance can the group give to help guide them improve leadership development? How do you develop and train leaders?

Advice from the CEOs:

  • On the hiring end, pick good people and support them.
  • Empower employees and encourage self-management.
  • Constructively manage the company’s growth rate rather than just “grow as much as you can.” Some growth rates are unsustainable.
    • Estimate the risks and rewards.
    • Consider the pros and cons of growth and manage growth to maximize the pros while minimizing the cons.
  • Respect personality types – not everyone is or wants to be a potential leader.
  • Mentoring – pair leadership candidates with proven leaders.
  • “Response to error” is one of the key values to define. If errors are always used to evaluate individuals, people tend to hide their mistakes or deflect blame. If errors are viewed as a “company resource”, people are more willing to bring them out into the open. Furthermore properly addressing errors are the best opportunity for correction and improvement.
  • Design the compensation system to reward both innovation and leadership.
    • Focus rewards on long-term results. For example, reward sales people on follow-up and quality of service or product actually delivered rather than on just booking the sale.
    • Align rewards with company culture and objectives. This may include profits, sales and production. Alternatives to consider – team vs. individual goals and bonuses, process improvement vs. focus on dollars, and percent of salary represented by bonus or award.
  • Ask the employees what is important to them. Don’t try to guess.
  • Evaluate and adjust the company’s career growth opportunities.
  • Make management thoughts and goals visible. Mentor the next level of management by demonstrating executive thought patterns rather than just sharing the final decision.

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How Do You Manage Long-Term Members of the Team? Three Strategies

Situation: A company has a team that built their critical systems some time ago. The CEO is upgrading skills and adding new team members to update these systems to current technology. The challenge is that the original team members don’t see the need to update the company’s systems.  How does the CEO help them to see the benefit of upgrades? How do you manage long-term members of the team?

Advice from the CEOs:

  • Given the company’s values of loyalty between company and employees, it’s not possible to just shoot these people. Given them the opportunity to remain valuable to the company. Be patient
  • If there is friction between the employees who have been with the company for a long time and the newcomers, make them work things out. Don’t try to fix it.
    • Be public about company and team objectives, expectations and timelines. Explain where and why the company is going and the potential benefit to them and to the company.
    • It will be messy at first. There is risk. However, these are mature individuals and the new people come in with a great deal of experience, so this may mitigate the risk.
    • As necessary, work one-on-one with individuals. Make it clear what is and is not acceptable behavior; for example, sniping at each other and spreading discontent.
    • Where obvious conflict occurs, have the individuals involved go talk it out over a beer. Let them know that they are expected to be able to handle and resolve their differences.
    • Don’t let individuals become destructive. If necessary, put individual long-termers in roles that are not obstructive to new initiatives.
  • Some long-termers may leave on their own and solve the problem. It will become obvious who they are.

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How Do You Assess Team Morale? Five Points

Situation: Given current uncertainty about the future of the economy, a CEO wants to assess team morale. In the past, as the company grew, she received lots of input on how people were feeling about their jobs. As the company has grown, she no longer receives this. What can she do to gather more input without alarming people in the process? How do you assess team morale?

Advice from the CEOs:

  • Find opportunities to spend time informally with your employees. Talk to them one-on-one or in small groups in the lunchroom or while getting tea. Organize, or have others organize company events where individuals can be more relaxed and open about their feelings.
  • If you have lunch in the lunchroom 3 times a week, and sit with different employees each day. Over the course of a month or a few months you can talk to the majority of them – perhaps several times.
  • Ask how they are – family, friends, relations, and their neighborhood. They may be hesitant to talk to the CEO about their jobs, but it is possible to get a sense of how they feel indirectly by asking about family and friends. Listen to what they have to say. Be sympathetic.
  • Be open to others. MBWA – Manage By Walking Around.
  • Ask supervisors to be your ears. They work with their teams on a daily basis and will have a sense of what is going on and how employees are feeling. They may have good ideas about improvements that the company can make in employee relations.

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What are Best Practices for Interviewing and Hiring? Three Points

Situation: A company typically interviews candidates for open positions in a two-day process. The candidate talks to four or more people. The total time with a candidate is about 6 hours, and the hiring process, once a good candidate is identified, takes about 1 week. Is this typical of other companies? What are best practices for interviewing and hiring?

Advice from the CEOs:

  • Extend the process – add some pressure to it.
    • All companies deal with pressure and stress from time to time. The team is frequently under pressure. Artificially create a pressure situation for a candidate – preferably later in the day when they are tired. This will help to identify whether they are cool under pressure, irritable or sloppy.
    • For example, put an engineering candidate in front of a computer and give them 30 minutes to do a job that you know would normally take 60 minutes. Don’t mention the mismatch to the candidate. The point is NOT whether they can complete the task, but to watch how they respond under high pressure.
    • This is not unfair to the candidate. It puts them precisely in a situation that they will find while working at the company. Give them the opportunity to demonstrate through their behavior that they either respond positively or really don’t want to be put into these situations.
  • Conduct thorough reference checks – including past employers or clients.
  • DISC profiles (Dominance, Influence, Steadiness, Compliance) are used to improve teamwork and understand different communication styles
    • Identify an experienced local resource who can help to assess the DISC profile of the company.
    • This individual can advise human resources and hiring managers on the use and interpretation of DISC profiles of candidates to help assure good company fit.

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How Do You Work with Challenging People? Two Cases

Situation: A CEO has two challenging employees. One is talented and learns quickly. However, he is an individual performer who only works well on his own. He feels that he should be paid more than the maximum available at his grade. The second individual will do anything, but generates a lot of overtime. He is  meticulous but has a high rework rate. How do you work with challenging people?

Advice from the CEOs:

  • Offer a trial opportunity to the first individual, as follows.
    • Say a particular job is estimated to require 3 hours of labor. If he can finish it in 2, he will be paid the full 3 hours of labor. However, if rework is required, then the hours for that rework will get dinged against future work that is completed under-time.
    • This provides an opportunity to make more on each job – and the company the ability to bid and complete more jobs – but also means that if sloppy work is used to finish early, he will pay for this later.
    • Because this individual is a quick learner and is diligent, he is a good candidate for this program on a trial period basis. If it works, others may want to try the same deal, potentially cutting overtime and labor cost per job. This may also prompt them to assure that they have everything that they need before they start a job, cutting unproductive time and overtime.
  • The second individual could be a cut-him-loose situation.
    • Take the individual aside and clearly express the expectations. If he indicates that he understands and will complete his work to expectations, tell him that you will work with him.
    • To assure that he clearly understands the instructions and expectations, ask him to repeat these back to you.
    • Emphasize the importance of making sure that he has the materials needed before going to a job, and the job is done correctly the first time.
    • If his response is “No, I can’t do that,” tell him that the company will help him to find another job, within reasonable bounds of time and effort.

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How Do You Improve Resource Allocation? Three Suggestions

Situation: A company is so busy with ongoing projects that they are unable to allocate resources to major infrastructure development projects. The CEO wants to know what the company can do to make sure that these projects get the attention that they deserve. How do you improve resource allocation?

Advice from the CEOs:

  • Most of the time, and in most companies, some slack resources exist for at least part of a day. While it may not be the most efficient solution, one CEO divides 2nd tier projects into chunks and assigns work to individuals who have time.
  • Consider hiring an outside contractor who is hired exclusively to work on infrastructure projects.
  • Design a long-term solution:
    • Look at actual downtime over the course of an extended period.
    • Review the opportunities, prioritize them with the most important having the highest priority, and sequence them.
    • As resources have free time, assign them to work on the top priority project available at that time. When this project is completed, queue up the next highest priority project for work.
    • Review the opportunity list on a regular basis and reprioritize based on current conditions.
  • Key Take-Aways from this Discussion
    • Be patient; let it happen.
    • Space and resources exist. Establish a process to focus on opportunities one at a time.

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