Tag Archives: CEO

How Do You Encourage Employees to Take Full Responsibility for their Jobs? Five Points

Situation: A CEO is discouraged because employees are neither taking initiative nor holding themselves accountable for results. They see potential problems, but don’t act to either prevent or resolve them. They continually bring situations to the CEO and expect the CEO to solve the problem or save the day.  What have others done to shift responsibility and accountability to staff? How do you encourage employees to take full responsibility for their jobs?

Advice from the CEOs:

  • There are two important questions to ask:
    • Is this a situation that includes a large number of employees or just a few? If it’s just a few then these situations can be handled individually. If more than a few then systemic changes may be necessary.
    • Are all employees clear on their responsibilities and what is expected of them? Is there written documentation on responsibilities associated with specific roles or individuals? Has this been communicated to individual employees during performance reviews?
  • It is essential that direction and individual responsibility be clearly stated and understood. Encourage dialogue once direction or instruction is given to test understanding. Important direction should be documented in writing.
  • Have clear core values been established that guide both the company and individual responsibility and decisions? Have these core values been publicized and posted in break  areas as well as work areas? Use the core values to assess employees’ work to reinforce emphasis.
  • Assure that employees are clearly empowered to make decisions. This is particularly  important if employees have been subjected to micromanagement in the past.
  • Ask for and encourage dialogue, both in one-on-one situations and in team and company meetings. Make employees part of the decision process so that they feel ownership over their responsibilities. Assure that excellent performance is recognized, rewarded and publicized.

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Should You Combine Sales and Marketing? Five Points

Situation: A company is considering combining its marketing and sales teams. The company’s overall objective is to expand their marketing presence and to bring on new customers. Some team members believe that these two functions are distinct, while others believe that they should work in tandem or even be combined. What do others think about these options? Should you combine sales and marketing?

Advice from the CEOs:

  • The skill sets required to create and operate an effective marketing effort are different from those required to create and operate an effective sales organization.
  • Sales and Marketing are two different sides of the same coin – they complement each other but are distinct.
  • Direction begins with the CEO; however it is imperative to make certain that everyone in the organization buys into both this direction and the organization to achieve it.
  • Some feel that it is not a good idea to have one person covering the role of Sales and Marketing. Sales is tactical while Marketing is strategic. It is Sales’ job to implement the Marketing Strategy and report back what is working and what is not. Marketing’s job is to take the feedback from Sales into account and revise the strategy accordingly.
  • Challenges which can create a constant battle between marketing and sales are due to:
    • Lack of common direction, and
    • Poor or inconsistent communication between Sales and customer on one side and Sales and Marketing on the other.
    • These challenges need to be resolved to have an effective Sales + Marketing organization.

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How Do You Maintain the Chain of Command? Three Suggestions

Situation: A CEO finds that some employees are going directly to her to address issues or suggestions rather than working with their managers to develop solutions. She is concerned on two fronts. First, these matters should be handled between the employee and their manager. Second, this distracts her from higher priorities facing the company. How should the CEO convey this to both the manager and the employee. How do maintain the chain of command?

Advice from the CEOs:

  • Concerning the situation where a manager’s direct report is going to the CEO, what is the follow-up with both the manager and the employee?
  • The message to the manager:
    • You are in your role for a reason.
    • You are accountable, and your responsibility is for your team to deliver against company strategy and plans.
    • If this situation is repeated I will send these questions back to you, and will count on you to keep me in the loop as appropriate to assure that the solutions are consistent with company policy and objectives.
  • The message team member
    • It’s okay to share your thoughts with me.
    • But in the case of new ideas or suggestions, you need to bring these to your manager so that your manager understands what is going on and can coordinate your suggestions with the activities and priorities of the team.
  • How do you set boundaries so as not to step on the toes of managers?
    • Set deliverables for the managers, but leave them the authority and latitude to manage those who report to them.
    • If an employee comes to the CEO rather than their manager, refer them back to their manager.
    • After the fact, follow-up with the manager to assure that the issue or suggestion has been addressed.
    • HR issues are handled through the HR process, not by the CEO.

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What are Appropriate Social/Personal Interactions at Work? Three Points

Situation: A new CEO has been promoted from within the ranks of a small-to-medium sized company. He was told by the board that the promotion was based on exemplary performance and the feeling that he was ready for this responsibility. He’s been with the company for many years and has developed close relationships with co-workers. How will the promotion impact those relationships? What are appropriate social and personal interactions at work?

Advice from the CEOs:

  • Consider three cases:
    • Case 1 – Even though two individuals may be friends outside of work, they do not engage as “friends” at work. There is a different role structure at work.
    • Case 2 – Coaching of children as an example: though two individuals have a friendship or close relationship outside of work, for example frequently playing golf or another sport, favoritism should not be shown toward this individual at work. Preserve the veil of trust with the other employees.
    • Case 3 – A CEO often has lunch with employees, but no other social activity outside of work. This individual often expresses a personal interest in others’ families and their families, interests and hobbies. This person takes the time to show that he or she cares about employees.
  • Just as was the case between the new CEO and the prior CEO, there is a natural distance between any employee and those individuals who evaluate or review them. The evaluators or reviewers have a power over the employee that prevents them from approaching each other as true peers.
    • Because of this natural barrier, do not try for force social or personal interactions. The best that one can do is to make sure that the others know that the CEO cares about them, has their interests in mind, and shows an interest in their families, interests and hobbies.
    • It is important to take advantage of opportunities to demonstrate an interest in others.
  • The person who asked the question mentioned the success of the CFO in building relationships with others in the office. If invited, attend these same functions. Observe and learn from the CFO’s interactions with the others. Model the CFO’s interactions but add your own individuality to this modeling. Most of all, listen actively, and patiently allow the interactions to mature. Don’t force things.

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How Do You Hold People Accountable? Four Suggestions

Situation: A new CEO of a small company finds it difficult to hold people accountable. To her, delivering criticism feels like delivering “bad news.” This makes her feel uncomfortable, so she hesitates and often takes care of tasks herself. This cuts into her planning and strategy time. How do you hold people accountable?

Advice from the CEOs:

  • This may be a question of semantics and the view of the task.
    • From a big picture standpoint, real bad news is saying “you’re fired!” By comparison, providing input to correct behavior or results is minor. Consider it coaching instead of bad news.
    • Consider the other person. Constructive feedback is positive. It communicates care about them as a person and their future within the company. It expresses a desire that they do well, and that the CEO is willing to take the time to help them.
  • The CEO’s job is to captain the ship that the team serves. When the CEO “does it herself” instead of providing coaching to others, she has abandoned the wheel. It also suggests that others aren’t up to the job.
  • Step back and look at the CEO’s big picture.
    • Nobody expects immediate perfection. The CEO position was offered because others judged the person as ready for it. They know from experience that learning management takes time.
    • However, they also know that becoming CEO requires giving up past responsibilities. The job is to coach others to perform to company standards.
  • What immediate steps can be taken?
    • Prioritize management time over task time.
    • When a team member’s work needs correction, do this with them. Show them how to correct the work. Coach them to the proper standards. Assure that they are clear on why and how to complete the work.
    • This is a double win – getting the job done in less time (for the CEO) and helping the team member to complete the work correctly the next time.
    • The CEO’s position is not as a resource. The role is to develop resources. This is the new value to the firm, the justification for the CEO’s salary, and the key to future success.

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What are Appropriate Social Interactions at Work? Three Thoughts

Situation: A first-time CEO is curious about the experience of others regarding social or personal interactions with employees at work. At previous companies, outside of company picnics or similar events there was little interaction between top staff and employees. Do others observe similar practices? What are appropriate guidelines for social interactions at work?

Advice from the CEOs:

  • Consider the following cases:
    • Case 1 – even though individuals may be friends outside of work, they often do not engage as “friends” at work. There is a different role structure at work.
    • Case 2 – if, based on history, a CEO and employee have had a close relationship outside of work, the CEO should not show favoritism toward this individual at work. It is important to preserve a veil of trust with the other employees; apparent favoritism will disrupt this.
    • Case 3 – a CEO may have lunch with employees, to build relationships and keep tabs on the company atmosphere, but other social activity outside of work should be handled cautiously.
  • There is a natural distance between any employee and those individuals who evaluate or review them or decide on promotions. The individuals have a power over the employee that prevents them from approaching each other as true peers.
    • Because of this natural barrier, it is inappropriate to force social or personal interactions. The best option is to make sure that the employees know that the boss cares about them, has their interests in mind, and shows an interest in them and their families.
    • It is important to take advantage of opportunities to demonstrate to employees that the CEO is interested in them.
  • The situation is different between managers and their teams. Teams function on the basis of relationships and trust. If the CEO is invited, it is appropriate to attend team or department functions. Observe and learn from these interactions with the others. Most of all, listen actively, and patiently allow the interactions to mature. Don’t force things.

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How Do You Align Vision Among Leadership? Three Approaches

Situation: The CEO of a software company finds that she and her #2 don’t have the same vision for the company concerning objectives and what is required to reach these objectives. In addition, key employees are reaching retirement age. The company needs to bring in new employees to learn the skills of those who will retire. How can these challenges be addressed? How do you align vision among leadership?

Advice from the CEOs:

  • Consider the following approach:
    • Add 1-2 people and bring them up to speed within the company so that they can step into the roles of the employees who are nearing retirement.
    • Focus the CEO’s role on creating the development outline and priorities, assisting in closing significant sales opportunities, participating in industry seminars to publicize the company’s capabilities, and guiding administration and finance.
    • Focus the #2’s role on assuming a greater role in new software development and customer support and have this person delegate and oversee internal technology development and code maintenance.
  • In pursuing this approach take the following steps:
    • Buttress the CEO’s skills with another developer who knows the key software, and who can maintain this for the company long-term.
    • Shift development from individual efforts to a collaborative atmosphere to ease and speed integration of new code into the company’s software.
    • Reduce the CEO’s day-to-day administrative role.
    • Increase the #2’s role in software development and reduce focus on maintenance and internal technology.
    • Add an additional resource in sales/marketing to boost company growth.
  • How to Get There?
    • Allow the #2 the latitude to start developing some of his own ideas for new tools or products.
    • Bring in a “marriage counselor” to assist the CEO and the #2 to define a common understanding.
    • One focus will be to establish that they clearly respect and value each other’s talents and contributions. The other focus will be to work through objectives and requirements where there has been difficulty reaching consensus.

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How Do You Boost Intensity and Accountability? Five Solutions

Situation: A CEO is concerned about the intensity and accountability of her team. An employee stock ownership program is in place, and employees are rewarded with bonuses for meeting or exceeding objectives. HR reports that there is a lack of decision-making; employees just sit and talk instead of moving forward. How do you boost intensity and accountability?

Advice from the CEOs:

  • Does the current bonus structure include revenue growth? If revenue growth is not part of the incentive program, then this won’t be the focus.
  • What happens when the CEO is away?
    • Assure that the #2 who’s in charge has the same sense of urgency as the CEO and has the confidence to make decisions.
  • The company is at the point where it needs seasoned professionals to run key operations and functions.
    • Ideally this would be an internal promotion, but if there is no internal candidate look to hire from the outside. Hire two new managers – for different teams. Watch how they do with each of their teams to determine whether one can run the whole outfit.
    • This can ignite other employees – those who will catch on to what the new manager is doing and will now get the message.
  • Another CEO empowered people and explained how it worked.
    • They have had to swallow some poor decisions but have learned that they can’t come down on those who make mistakes – it discourages them from taking the risks needed to make decisions.
    • They’ve organized strategic teams to develop the empowerment program with minimal input from top staff. Teams are required have to report on their results 2x week – no exceptions.
    • The CEO hired two key hires who are hard hitting with deep resumes and experience – individuals who have shaken things up.
    • The new managers started in a sheltered situation where they could learn the organization and the people. This was done before they were put in their eventual positions.
  • What are the potential downsides to making this kind of change?:
    • Some sparks will fly.
    • Some will get upset.
    • Be patient with this process – let it happen.

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How Do You Develop an Employee to the Next Level? Four Points

Situation: A CEO has a key employee who wants a higher level of responsibility. Currently this employee is primarily focused on business development. He’s good at this but wants a higher level of experience. The CEO agrees. How do you develop an employee to the next level?

Advice from the CEOs:

  • If you ask this individual what needs to be done, what happens?
    • Revenue is number one. This is where he is focused, but he wants more than this from his role.
    • If this is also the CEO’s primary objective then the CEO needs to back off and direct him to split his time between closing high level opportunities and training his direct reports to be able to close lower-level opportunities on their own.
  • To the CEO – thinking about your own experience, how did you mature to a higher level when you had primary responsibility for business development?
    • Answer: I built and trained staff to do this and delegated these responsibilities to them.
    • Allow this individual and other key managers within the company to do the same thing, and coach them along the way.
    • Empower this individual to build his staff and enable them to take on more of the functions that he no longer wants to handle himself. Allow him to prioritize his time to focus on: hiring and training of his key staff and coaching and supervision as they grow into their new roles.
  • Consider this solution as a larger project manager role. Take a key product and empower this individual to design, build and manage the organization to deliver this product.
  • To frame this solution short-term, start with a 1-on-1. Ask about his vision – what he wants as his role and how he sees building this.
    • Follow by laying this out in terms of the company’s objectives – be specific as to what this looks like.
    • Look for a win / win reconciliation between the CEO’s and the employee’s visions that meet both of their objectives. Get on the same page with this individual, so that this fulfills both of your needs.

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How Do You Change the Culture of a Company? Five Points

Situation: A newly hired CEO finds that the company is struggling. Employees are not responsive to customer queries. Calls aren’t being returned on a timely basis. Employees are reactive instead of proactive. There is a “just getting by” mentality. How do you change the culture of a company?

Advice from the CEOs:

  • The CEO is the culture of the company.
    • Bring the company together – show them the numbers. Let them know what’s going on. Ask for their help after sharing information.
    • Bring a vision for the company – what it can be – and put it on the table.
    • Daily, walk around with a cup of coffee. Talk to people. Ask questions and encourage their input.
  • The CEO must set the vision / mission for the company and be the evangelist supporting this vision.
    • Until this is done, employees have no reason to change.
    • It is critical to build a strong culture that people want to be a part of.
    • Culture change may require replacement of some of the staff – over time.
  • The cultural problems that are being described are symptomatic of a deeper problem.
    • The current situation grew from the values of the founder. The founder hired people who supported his vision. Fortunately, he hired people who created much of the unique value that is in the company today. Something was being done right. The challenge is to shift the culture without losing that value.
  • Consider “divisionalizing” the company.
    • Create an R&D division under the Founder / CTO. This will give him his own sandbox and may enable the company to save what was being done right.
    • At the same time, protect the rest of the company from day-to-day interference.
    • Dividing the company into divisions under strong leaders can help to shield the rest of the company from the source of the issues.
  • Another CEO was in the same place that is being described. He had a vision that he thought was shared by the company. In reality there was none. Establishing a vision and enlisting the company in the vision takes work. The CEO as evangelist must continually repeat the message of the vision.
  • Change in a manufacturing environment starts from the floor. Get the operators and technicians involved in the process of changing the culture. Look for “secret champions” who are responsive to these efforts. Create teams (with the secret champions as leaders or key players) and let them champion improvements.

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