Category Archives: Strategy

How Do You Get the Best from Your People? Six Solutions

Situation: A CEO is concerned that employees are not taking enough initiative. They keep coming back to him for assistance solving each step in a process rather than solving it on their own or with the assistance of other team members. This takes time away from his primarily role developing and guiding the present and future of the company. What can he do help employees become more self-sufficient? How do you get the best from your people?

Advice from the CEOs:

  • Don’t offer to help employees solve the problem or take over the task to save time and effort. Use the “answer a question with a question” technique to let them know that it is their responsibility to develop and complete the solutions and processes on their own.
  • Tailor the coaching approach to the particular individual and situation that he or she faces.
  • Just let go. Allow them to fly without depending on the CEO.
  • Classify frequent problems and solutions into types, and have the team develop solution templates for each type. Provide training on the solution templates so that everyone is familiar with them.
  • Select top performers to act as peer-mentors to train and cross-train staff. There are three rewards for their taking on this role: added recognition for their talents, accelerated promotion opportunity, and additional pay or bonuses for their efforts.
  • An excellent resource is The One-Minute Manager. It is short, to the point, and offers valuable techniques to encourage initiative and both independent and team problem-solving among employees.

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What are Effective Website Features and Metrics? Five Options

Situation: A CEO wants to revise his company’s website to be a more effective source of leads. What has worked well for others gaining leads from their companies’ websites? What has intrigued potential clients and prompted them to contact the company about its products and services? What are effective website features and metrics?

Advice from the CEOs:

  • Have as much usable content as possible – useable by those who visit the site. This will drive traffic to the site. Traffic will produce leads from a certain percent of users who are impressed by the company’s capabilities.
  • Does the site meet the company’s target customers’ needs? If so, are the search terms optimized to attract them to the site when they perform searches?
  • Create an interactive demo on the site that will be of interest to the company’s current customers and potential customers.
  • Use the company’s customer extranet to create a “wow” experience that will create buzz within client companies and help to attract additional business from those companies.
    • An extranet is an intranet that can be partially accessed by authorized outside users, enabling businesses to exchange information over the internet securely.
  • Put a freebie tool on the public site and extranet that helps clients to solve a frequent problem. This helps to segue customers and potential customers from personal use to product or service choice.
  • Whatever tools are used, include a unique link to each approach or tool and offer the customer a modest discount for using the link.
    • Counting the frequency of links used is a simple way to determine which tools or features are most effective with customers.

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How Do You Shift a Key Employee to Manager? – Pt 2 Three Points

Situation: A CEO wants to promote a key employee from rainmaker to manager. This will not involve a change in expectations or metrics for either the new manager or the employees who will report to her. However, there needs to be more forcefulness and clarity on what needs to be accomplished, both for the new manager and her team. How do you shift a key employee from rainmaker to manager?

Advice from the CEOs:

  • Don’t just measure calls. Measure the outcome from calls. Develop an objective and a metric or set of metrics that they can run to. Link their activity to business results. They will respond because they will be able to impact the firm as well as their careers.
    • Tie individuals’ metrics to the business culture that the management team is creating and create win-win links.
  • What is involved in changing the business focus to new markets?
    • Build a replicable system for servicing a particular channel. Use the lessons from this exercise to build systems for new channels. As the team moves into new channels, tweak the replicable system so that it responds to the specific demands of that channel.
    • For new channels, identify the most important needs of the new customer – from their perspective – and develop a client service model to meet this need. For example, if the goal is to develop an investment service for foundations and endowments, the key variables may be acceptable return with a high degree of safety. Tailor an investment portfolio, as well as a client service strategy to meet the most important needs of this sector.
  • What is involved in creating a smooth hand-off within client relationships?
    • Start bringing in others to whom will be handed off the relationship as early in the client relationship development process as possible. Allow rapport and trust to develop, and prep the client for the expectation that a smooth hand-off is part of the ongoing client relationship.

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How Do You Shift a Key Employee to Manager? – Pt 1 Four Points

Situation: A CEO wants to promote a key employee from rainmaker to manager. This will not involve a change in expectations or metrics for either the new manager or the employees who will report to her. However, there needs to be more forcefulness and clarity on what needs to be accomplished, both for the new manager and her team. How do you shift a key employee from rainmaker to manager?

Advice from the CEOs:

  • Renegotiate expectations of the two employees who will now report to the new manager. This doesn’t change the team goal, but will give all members of the new team measurable objectives that will enable them to contribute. An example of a measurable and achievable objective may be leads generated for them to close.
  • Don’t just measure activity – measure the outcomes that the team’s activities produce. For the new manager, create a 90-day plan with specific, SMART objectives, as well as a training schedule that will bring her up to speed with the full organization so that she sees how the pieces fit together and has the opportunity to contribute as she sees opportunity.
  • Think about the full process through which the vision will be translated to reality:
    • Vision →
    • Plan →
    • Standards of Performance →
    • Objectives →
    • Evaluate and Monitor
    • With multiple feedback loops between these components
  • The key to business development or sales is relationships. Much of the technical aspect of any sale amount to learning the lingo that is involved with the sale.
    • Look at what members of the team can do to build relationships with potential clients.
    • Support them with technical support and teach them about the technical aspects of the business along the way – for example through lunch seminars.
    • The new manager will act as the closer for relationships that the team nurtures and brings to the firm.

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How Do You Improve Delegation? Three Solutions

Situation: A company is growing rapidly. As it grows it is important to build the management team needed to support this growth. A few talented potential managers have a tough time letting go of previous responsibilities. How does the CEO help them to let go of previous responsibilities. How do you improve delegation?

Advice from the CEOs:

  • Don’t teach method. The individuals to whom responsibilities are to be delegated may feel like trained monkeys, not the bright creative people that they are.
    • Set goals. Give them the information that they need to get there. Let them know that there is a procedure, and they are welcomed to use or adapt this as they wish. If they can find a better way that is more efficient – Wonderful!
    • Empower them. This is an investment. Like many investments, it may take time to generate a return, but be patient and wait for this return.
  • Look at the required roles and prioritize them as most to least critical to the company.
    • Start delegating the less critical roles, as well as the roles that are less time sensitive.
    • This will make it easier to maintain patience.
    • Also, delegate roles that play to the strengths of those to whom new responsibilities are being delegated. Those taking these roles will be happier and will do a better job.
  • Create an organizational chart for each department and responsibilities.
    • Make sure that all of the roles for which a department is responsible are included, but group these into similar roles so that there are, for example, 3-5 role delegations.
    • Prioritize each role for importance and urgency.
    • Take the least urgent and significant role and delegate it. Either assign it to an existing individual, or hire someone to take it on.
    • Once this has been done this and those to whom roles are delegated are used to them, do the same with the next least important or urgent role.
    • Do this over time until all the needed roles have been delegated, and managers are comfortable managing the individuals now responsible for them.
    • A valuable resource is the EMyth Revisited by Michael Gerber. It is a quick read and provides guidelines for how to delegate and let go of responsibilities the organization grows.

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How Do You Align Company Culture? Three Approaches

Situation: A company purchased another company one year ago. While the two organizations complement each other in terms of market coverage, their cultures differ. What are the key cultural issues that the CEO should consider as they work to bring the two companies into deeper alignment? How do you align company culture?

Advice from the CEOs:

  • What are the differences between the cultures of the two companies?
    • The purchasing company’s culture is characterized as tech-savvy. They work easily across time zones; have high team autonomy; and pool back-office responsibilities and the associated expenses for more consistent management across projects. While their overall revenue is lower, they have higher revenue per revenue-producing employee.
    • The acquired company’s culture is not tech-savvy. They make little use of email or technology; have little long-distance communication or experience working across time zones; a top-down decision and management structure; and expenses are managed at the project level with little consistency in expense handling between projects. They have no HR function.
  • Look at the core values that drive each company. Compare and contrast these.
    • Are there complementary strengths on which to build synergy?
    • Are gaps in one company complemented by strengths in the other?
    • Usually, the acquiring company has to opportunity to dictate the culture of the combination. With shrewd positioning, strengths of the acquired company can provide benefits to the combination.
    • Perform a values analysis of the two companies and look for opportunities to leverage value strengths across the two companies.
  • Look for an informal opportunity to have a conversation with the principles of both companies about their motivations for agreeing to the acquisition. There are two basic options:
    • Integration and growth or diversification and investment.
    • If the purchase was for integration and growth, then the acquirer will likely want to instill their values into the acquired company.
    • If the purchase was for diversification and investment, then the acquirer may be willing to allow the acquired company considerable autonomy. However, strategies and plans should be probed to provide clarification.
    • Understanding these factors will help to determine which values and strengths of each company to combine into a unified culture.

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Is It Better to Develop Internal Resources or Hire? Four Views

Situation: A key employee will be leaving for at least 5-6 months on maternity leave. This individual is a top performer, and will be welcomed back following maternity leave should she wish to return. However, her absence will leave the company short of resources. Is it better to develop internal resources during her absence or hire a new resource?

Advice from the CEOs:

  • The company’s HR strategy should complement its strategic plan as well as the CEO’s feel for market conditions.
    • If the strategy for the next year is to grow, then plan accordingly and commit to either bringing on someone new or to aggressively growing the talent already within the firm.
    • If the strategy is to hedge bets due to lack of clarity as to where the market is headed, then plan accordingly and act more conservatively.
  • Assess the availability of resources within the company.
    • Are there internal candidates who can fill the gap created by this employee’s leave? If so, then start training and developing these resources. They will be valuable as the company grows.
    • What is the company’s current workload vs. the capacity of current staff? If there is any excess capacity that can fill the gap, short-term, then use this as an opportunity to develop this excess capacity.
  • If the company has excess capacity, and is unsure about market movement six months out, develop internal capacity first.
    • This provides both additional flexibility and time to assess signs of market movement before making an investment in additional talent.
    • Plan to revisit the situation in 3 months and make another decision.
  • Keep a close eye on the market for developments, and have rapid action back-up strategies in place to respond to market conditions.

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How Do You Raise the Bar on Personal Performance? Five Suggestions

Situation: A CEO is constantly striving to increase her skills, both personal and professional. She has sought and participated in a number of workshops to facilitate ongoing improvement. Some have been helpful but others less so. What have others done to sharpen their professional skills? What about their personal skills – the human side? How do you raise the bar on personal performance?

Advice from the CEOs:

  • Focus on improving and sharpening your strengths, not on overcoming or improving areas that are not so strong. Look for ways that existing strengths complement each other and build on these combinations. This will naturally yield two benefits: raising performance and bringing greater satisfaction.
  • Create personal objectives that will help to sharpen existing strengths.
  • Conversely, develop workarounds for those areas which are not as strong. Look for talents among the others within the company that address the areas which are not as strong. Have them assist in work pertaining to these areas. They will enjoy this work because it complements their strengths, and you and the company will gain the desired results.
  • Take time to reflect and to recharge the batteries. Check current objectives and assure that these objectives compliment your long-term goals. Assure that you are focusing on the right priorities for YOU.
  • Find a mentor – in or outside of your industry. This will be an individual with experience who can provide you with guidance and clarity as you address both day-to-day and long-term challenges.

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How Do You Improve Communications and Quality? Five Points

Situation: A company has a good team to support its projects. They work together well and demonstrate good work habits. However, communication between team members, and between certain team members and management is challenging, particularly when performance issues are involved. How do you improve communications and quality?

Advice from the CEOs:

  • What has been tried?
    • Once a month, The CEO plans an outside event for the team, for example a long dinner in a nice location.
    • During the latest event, the team members started opening up to one-another and to the CEO. They were much more open than they are at work.
  • Are the concerns about communication within teams, between teams, or between teams and management?
    • Several team members are relatively new. A few others are long-term and often fail to perform to standards. This group frequently has issues and it takes their foreman’s time to address these. This frustrates the foreman.
  • How should the CEO deal with this situation?
    • The foreman is a long-term employee who reports directly to the CEO. It is the responsibility of the CEO to develop a solution that serves the interests of the company.
    • For example: the company lives and breathes on customer satisfaction. Any worker with a pattern of substandard work negatively impacts both the image and value of the company.
    • Further, distracting the foreman from his primary responsibilities impacts his ability to complete other work demands.
  • Try the following solution:
    • Explain the problem and the negative impact that this has on the company.
    • Establish a policy that workers are responsible for assuring that work meets standards before completing a job.
    • Establish a list of specific standards for work and checklists to assure that the work is complete and meets standards.
    • Establish and publish a policy that if a Foreman or supervisor finds work performed below standard this will result in a warning to the worker. Continued performance of substandard work becomes grounds for termination. Misrepresentation of work quality is grounds for immediate termination.
    • Ask key managers, supervisors and foremen for input on the policy.
    • Once the policy is finalized, post it, provide all employees with a copy of the policy, and make sure that it is openly communicated to them both verbally and in writing.
  • If any worker currently presenting problems persists in this behavior, the company will have established a policy and procedure for disciplinary action and, if necessary, termination.

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What Can be Learned from Employee Departures? Five Observations

Situation: A company has recently seen the departure of several younger employees. Reasons given were better offers at other companies. These employees have been replaced by what appears to be better talent. The CEO took these departures personally and is concerned about the impact on the departments of those who departed. What can be learned from employee departures?

Advice from the CEOs:

  • In working with Millennial employees, it may be necessary to lower your expectations in terms of employee loyalty, work ethic and longevity. Millennials have a different perspective. Recognize this and build expectations around it.
  • Be frank with new employees up front. Plan their career progression out 36 to 48 months and let them know that this time will give them great training. If they are interested in the company and career progression beyond this, then the company be open to discussing options with them.
  • Use outside resources to do a 2–3-month post-op on those who left, as well as to help monitor employee attitudes on an ongoing basis.
    • The outside resource can conduct interviews by telephone, on a confidential basis. The objective will be to assess the reasons why the employees left once the emotions of the action have died down. Summary results of the interviews will not identify the past employee. This will prompt them to be frank with their feedback.
    • Similarly, use an outside resource to conduct confidential telephone interviews with random current employees on a periodic basis. Let the employees know that they will be contacted by an outside agency on a random basis, and that their responses will be confidential. The purpose is to gain information on how the company can better address employee needs in the work environment. Only aggregated and summary results will be presented to the company.
    • These actions will help to assess whether the departures were an extraordinary event or an early warning of more systemic challenges within the workforce.
  • The increased salary needs of those who left may be symptomatic of the current economic conditions.
    • Currently, the need of companies to attract talent has increased pressure to raise wages. Along with this and there is increased turnover among employees who believe that they can make more elsewhere. There is little that can be done to run a sensible business while trying to keep up with current salary demands.
    • Most companies who survive successive boom and bust cycles do not respond to wage pressure, knowing that each boom will be followed by a bust.
    • Once the next bust sets in, wage demands will go down until the next boom cycle starts.
  • Should anything to mitigate the impact of employee departure on their departments?
    • Keep ears open for any sign of an ongoing impact.
    • As above, consider an outside resource to check the temperature of the employees.
    • The best mitigation may be a strong integration of the new, energetic R&D employees into the team.

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