Tag Archives: Strategy

How Do You Handle a Perfectionist in Your Company? Three Thoughts

Situation: A consulting company has an employee who is a perfectionist. They can bill clients for standard work to complete a project to client specifications; however, this employee wants to continue working unbillable time to perfect the work and considers this to be of research benefit to the company. The CEO wants to impress the individual that the company is a business, not a research organization, without discouraging the employee’s enthusiasm for the work. How have you handled perfectionists within your own organization?

Advice from the CEOs:

  • If the employee possesses skills which are important to the company’s strategic direction it makes sense to work with the individual. One option is to focus this employee on future development rather than current projects.
  • An increasing number of companies allow employees in development positions 10% to 20% of their time to pursue pure research. Both product and software companies leverage employee enthusiasm to build their products or services. At the same time, they create guidelines to assure that the remaining 80% to 90% of these individuals’ time is devoted to current business.
  • Why not allow the employee one day per week to focus on research, but limit the focus on pure research to this one day – as well as any evenings and weekends that they want to devote to this on their own time? This way the individual is encouraged to pursue their ambitions, but within a framework that clearly states that we want 80% of your work week to be devoted to billable work.

Key Words: Perfectionist, Consulting, Billable, Research, Expertise, Enthusiasm, Strategy, Rules, Guidelines, Policy

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How Do You Find and Focus on Your Promoters? Five Factors

Interview with Richard Owen, CEO, Satmetrix Systems

Situation: If you are not creating promoters of your product or service, you are inhibiting your own growth. Growth is challenging and if you don’t have positive word of mouth it becomes more expensive. How do you find and focus on your promoters?

Advice from Richard Owen:

  • Calculate and understand your “Net Promoter Score” – the percentage difference between “promoters” and detractors.” Promoters are those customers who would highly recommend your business, detractors have a negative perspective.
  • It is important to attend these two audiences – “detractors”, who create negative word of mouth, and “promoters” who create positive word of mouth. Detractors can be targeted for service recovery. At the same time, you must identify your promoters and find ways to get them to actively let others know about your business. Both negative and positive effects are being amplified today by social networks.
  • Understand what your business does that creates detractors and promoters. Gather and analyze root cause data to provide insights around the actions you and your team should take to change the balance in your favor.
  • Hold employees accountable by “stack ranking” the customer performance of each of your teams or employees. In part, this helps you to understand areas of strength and weakness and allows you to create individualized or group action and coaching plans. There is also a tendency for groups below the average to improve performance because they are being measured.
  • These are simple ideas, but making this work in practice can be a challenge. Setting up an effective system takes more leadership than leaders typically realize and is often counter to the short term realities of most companies. Success requires a long-term perspective and an external versus internal focus. And, of course, the right systems!
  • While the leadership of many mid-market companies are as sophisticated as that in large companies, mid-market companies lack the resources of large companies. A focus on action around promoters and detractors allows a company to get 90% of the value for 10% of the effort in customer experience management.

You can contact Richard Owen at [email protected]

Key Words:  Promoter, Growth, Word of Mouth, Positive, Negative, Cost, Data, Customer, Metric, Coach, SMB, Perspective, Effectiveness, Resources

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How do you Maintain Morale in the Face of Uncertainty? Three Guidelines

Situation: The industry is changing and the Company must adapt both structure and focus. This may require a layoff of staff not aligned with the new focus. How do you maintain morale in the face of uncertainty and possible layoffs?

Advice from the CEOs:

  • Ask for employee input as to industry trends and what possible directions for the company.
    • Employees are closer to the customer than the CEO and have valuable insights.
    • Gather input in small group meetings to prompt discussion and ideas.
    • Make this a research talk. Leverage the “wisdom of the crowd.”
  • Research other industries that have undergone similar changes.
    • What strategies did the most successful companies pursue? Could these work for you?
    • If faced with protracted uncertainty, what did they do while waiting for market clarity?
  • If a layoff is necessary, conduct it in one day:
    • Monday is better than Friday.
    • Do it early in the day. Give final checks the day of the layoff.
    • Provide instructions for filing for unemployment assistance via the Internet.
    • Hold a company meeting for remaining staff immediately after the layoffs. Focus your message on the future and positioning the company for the future.
    • Prepare a brief summary of your message, to distribute as a take-away.
    • Be prepared for a grieving process following the layoff. Consider outside assistance on grieving to overview the process.
    • Following the company meeting, have key employees conduct smaller group meetings to lead discussions and allay fears about the layoff. Fully prep these individuals about the situation with written responses to likely questions.
    • The benefit of a Monday layoff is that you will see everyone on Tuesday, and the team can continue to address their concerns.

Key Words: Strategy, Layoff, Change, Morale, Employee Input, Analysis  [like]