Tag Archives: Complete

How Do You Maximize Customer Satisfaction? Six Suggestions

Situation: The CEO of a company wants to assure that his company is doing everything that it can to maximize customer satisfaction. What have others done to evaluate and measure whether their customers are satisfied with the service and/or products provided? How do you maximize customer satisfaction?
Advice from the CEOs:
• Ask customers what they like and don’t like about your services.
• Ask what other things they are struggling with and whether or not you can offer services to improve this situation.
• By asking these questions, other opportunities may arise. Act like a business partner not hired help.
• Set targets for the company and sales team. What do you want to measure? How will you know if the client will reuse your services? What are you looking for?
• In the case of a new installation or activating a new service, as CEO be there when the implementation is complete and ready for “live” time. You may see complementary products or services to suggest to build a partnership with the client.
• Look closely at what added value you are offering so clients want to keep you on retainer. Identify what retainer business looks like and look for options to offer retainer services. This will help to differentiate the offering.

[like]

 

How Do You Work with Challenging People? Two Cases

Situation: A CEO has two challenging employees. One is talented and learns quickly. However, he is an individual performer who only works well on his own. He feels that he should be paid more than the maximum available at his grade. The second individual will do anything, but generates a lot of overtime. He is  meticulous but has a high rework rate. How do you work with challenging people?

Advice from the CEOs:

  • Offer a trial opportunity to the first individual, as follows.
    • Say a particular job is estimated to require 3 hours of labor. If he can finish it in 2, he will be paid the full 3 hours of labor. However, if rework is required, then the hours for that rework will get dinged against future work that is completed under-time.
    • This provides an opportunity to make more on each job – and the company the ability to bid and complete more jobs – but also means that if sloppy work is used to finish early, he will pay for this later.
    • Because this individual is a quick learner and is diligent, he is a good candidate for this program on a trial period basis. If it works, others may want to try the same deal, potentially cutting overtime and labor cost per job. This may also prompt them to assure that they have everything that they need before they start a job, cutting unproductive time and overtime.
  • The second individual could be a cut-him-loose situation.
    • Take the individual aside and clearly express the expectations. If he indicates that he understands and will complete his work to expectations, tell him that you will work with him.
    • To assure that he clearly understands the instructions and expectations, ask him to repeat these back to you.
    • Emphasize the importance of making sure that he has the materials needed before going to a job, and the job is done correctly the first time.
    • If his response is “No, I can’t do that,” tell him that the company will help him to find another job, within reasonable bounds of time and effort.

[like]

Who Do You Serve – The Customer or The Company? Six Thoughts

Situation: A company’s motto is that they serve the customer first. As an unintended consequence company projects get lower priority and action than customer projects. Frequently, the CEO finds that company projects are only half completed. What have you done to make company initiatives a priority? Who do you serve – the customer or the company?

Advice from the CEOs:

  • This is a great question. Clearly serving the customer has to be top priority. However, you also have to complete company projects, particularly those which are critical to company function or which will enhance your ability to serve your customers.
  • Define the company as a customer for important projects. Call this “billable hours” to the company and credit them as such on these projects. Accompany this with employee training on how to prioritize “company” versus “customer” projects when priorities conflict. It may take time to work through this, and for the message to sink in.
  • Add completion of company initiatives to the company kudos list. LInk company award eligibility to completion of company initiatives. For mission critical projects, grant double credit for completion of company projects. Adjustment of incentives will help to get the message across.
  • In employee communications, include updates on company projects along with customer projects and give equal or greater emphasis as appropriate.
  • Have you defined your “ideal customer”?
    • Include internal customers within your definition of ideal customers.
    • This will help to clarify and prioritize opportunities and shift the mindset.
  • For mission critical projects hire additional personnel or contractors.

[like]

How Do You Maintain Focus on Top Initiatives? Five Methods

Situation: A company is enjoying a good year both adding new business and serving current clients. When business is good the CEO finds it difficult to focus on all of his initiatives. This is frustrating. How do you maintain focus on your top initiatives when it gets really busy?

Advice from the CEOs:

  • When times are good, many new opportunities arise. If you have too many initiatives, you lose focus and have difficulty achieving them. Limit your initiatives to 2-3 at a time, focus on them, get them done and done right. Then pick your next 2-3 most important initiatives.
  • Schedule time for your initiatives on your calendar. Honor this time commitment just as you would an important customer appointment.
  • You might try a daily prioritized list of 4-5 small things and one big thing and focus on these for the day. Keep track of other priorities on a separate To-Do List.
  • Hire an assistant to whom you can delegate the small things – including the background research on your big initiatives. This gives you more time to focus on the big things, and the important decisions within the bigger projects.
  • Create a planning calendar for your initiatives. Assess each initiative for level of effort required, determine specific deliverables, and the amount of time that it will take to complete the initiative. Next, prioritize the list and take on a small number at any one time. This will help you both to complete the initiatives that you start, and to complete more of them in a given time period.

[like]