Tag Archives: Respect

How Do You Hire Good Salespeople? Eight Points

Situation: A CEO struggles with finding competent sales people. Issues include both finding these people, evaluating their skills, and assuring that they fit with the culture of his company. What techniques do others employ to find good candidates? How do you hire good salespeople?
Advice from the CEOs:
• Hiring salespeople is one of the most important jobs a CEO has, yet is paid the least attention. In a small company the CEO is deeply involved in the process, while in larger companies the CEO’s role is assuring that those responsible for selection and hiring are bringing in quality individuals. In either case the important points for the CEO to oversee are as follows:
• Determine what you want the person to do. What skills do they need? How much can you pay? Is that competitive with the market?
• Advertise – use internet portals, print media and referrals. Beyond this, one of the most successful means of recruiting is to hire individuals who have proven their skills in other companies and who are known to and respected by your existing salespeople.
• Review resumes for basic qualifications and weed out all that do not meet those qualifications.
• Test potential hires. There are a number of good tests including: DISC, Meyers-Briggs and Identity Compass.
• Bring candidates in for interview. See how they react to pressure. Are they a good match for the company culture? What is their personality like? Are they comfortable with the company’s philosophy, size, reputation, products and services, and so on?
• Check references and contact their current customers to gather their impressions of the candidate’s capabilities.
• Remember that past performance does not guarantee future results – particularly if there is a significant change in what is being sold.

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What are Attributes of a Highly Effective Sales Force? Three Points

Situation: A CEO wants to improve the effectiveness of her sales team. As CEO of a young company she faces a choice between using contract versus direct sales reps. She seeks the advice of other CEOs as to what has worked most effectively with their sales approaches and teams. What are the attributes of a highly effective sales force?

Advice from the CEOs:

  • Spend time vetting either contract or your own sales reps:
    • The choice of contract vs. direct sales reps is driven by market conditions and end desires.
    • Utilizing a contract rep is an effective way to gain entrée into the customer. Even though they are 1099s, they must be managed as though they were company employees.
    • It is important to spend considerable time vetting candidates for direct sales. Attitude, desire and commitment are much more important than experience and technical prowess. Spend as much time as necessary to make sure that you are hiring the best people. Test them, check references from employers and customers alike. Leave no stone unturned.
  • Measure:
    • What gets measured get done. Determine what behaviors are necessary for success and develop metrics for these behaviors. This enables you to manage success.
    • For one CEO, the biggest challenge is selling above the gap – selling high and wide within the customer organization. Most reps concentrate their efforts on a few people in the client organization – generally low and mid-level people – and fail to establish relationships with senior management.
    • It is important, and rare, to have those senior relationships. Getting them requires deep understanding of the customer’s business combined with confidence, determination and persistence.
  • Respect and manage reps:
    • Many companies treat sales as a “necessary evil,” setting up an antagonistic and ineffective relationship between sales and other departments. This causes the salespeople to hide much of their information or spend time “scamming the system” rather than working as part of the team.
    • The best companies treat sales as a revenue engine and encourage, value and respect input from the salespeople. This encourages sales to be part of the larger team.
    • There can be challenges transitioning people from a pure product sale to a long term service business relationship – a transition from Hunter and Farmer. Most believe that these are two very different personalities. It may be better having hunters who bring in the business and then transition the customer relationship to account managers to maintain long-term relationships.
    • It may be necessary to design two compensation plans to incentivize the desired behavior of each group.

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How Do You Develop and Train Leaders? Ten Suggestions

Situation: Many CEOs face challenges developing and training leaders within their ranks. What guidance can the group give to help guide them improve leadership development? How do you develop and train leaders?

Advice from the CEOs:

  • On the hiring end, pick good people and support them.
  • Empower employees and encourage self-management.
  • Constructively manage the company’s growth rate rather than just “grow as much as you can.” Some growth rates are unsustainable.
    • Estimate the risks and rewards.
    • Consider the pros and cons of growth and manage growth to maximize the pros while minimizing the cons.
  • Respect personality types – not everyone is or wants to be a potential leader.
  • Mentoring – pair leadership candidates with proven leaders.
  • “Response to error” is one of the key values to define. If errors are always used to evaluate individuals, people tend to hide their mistakes or deflect blame. If errors are viewed as a “company resource”, people are more willing to bring them out into the open. Furthermore properly addressing errors are the best opportunity for correction and improvement.
  • Design the compensation system to reward both innovation and leadership.
    • Focus rewards on long-term results. For example, reward sales people on follow-up and quality of service or product actually delivered rather than on just booking the sale.
    • Align rewards with company culture and objectives. This may include profits, sales and production. Alternatives to consider – team vs. individual goals and bonuses, process improvement vs. focus on dollars, and percent of salary represented by bonus or award.
  • Ask the employees what is important to them. Don’t try to guess.
  • Evaluate and adjust the company’s career growth opportunities.
  • Make management thoughts and goals visible. Mentor the next level of management by demonstrating executive thought patterns rather than just sharing the final decision.

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How Do You Improve Communication and People Management Skills? Three Points

Situation: As his company grows and adds new employees, a CEO wants to improve his skills working with employees as well as managing time when employees come to him with suggestions or issues. Occasionally there is confusion between what is said and how his directions are interpreted. How do you improve communication and people management skills?

Advice from the CEOs:

  • How can one improve conversational skills when meeting others, breaking the ice and establishing a conversational relationship?
    • The easiest way is to ask benign questions. How was your weekend? How are you doing? Actively listen to what they say.
    • Remember their responses. Probe more deeply to prompt them to go into more detail. Show an interest in them. Most people love to talk about themselves and their experiences.
    • If they in return ask about you, give them a pleasant but brief response, and return with a question about them. This is like a tennis volley – keep on returning the ball.
    • The important point is to show an interest in others, and to improve the ability to recall what they have shared. Don’t cross personal boundary lines of what is “too personal.” Others will appreciate this attention and will warm to you.
  • If the concern is confirming understanding, start by repeating what you hear and confirm your understanding before responding.
  • Some individuals come into the office, plant themselves in a seat and just chat to waste time.
    • When one of these individuals comes into your office, stand to greet them with a smile and a friendly question of how you can help them. Do not sit down. Remain standing as long as they are in your office. This will naturally shorten the conversation and prevents them from “settling in.”
    • When you stand up, smile and greet them with a friendly question you are not putting them off. In fact, you are giving them more attention than they have received in the past. As a result, while preventing them from settling in, this is being done in a way that shows them respect.

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How Do You Transition and Mix Leadership Styles? Five Points

Situation: A CEO has shepherded his company from a start-up to a viable enterprise. Early on, his management style was based on facilitation and his “likeability”. This worked well with a tight-knit team. Now the company is much bigger and he feels a need to be respected and able to act as a dominant leader when this is required rather than as a facilitative leader. How do you transition and mix leadership styles?

Advice from the CEOs:

  • What does a dominant mode of leadership entail?
    • Defining the starting point, desired end and important characteristics of the solution – then ask for input on getting there.
    • One can mix dominant behavioral modes with facilitative modes – the difference will be the focus on the end to be achieved.
  • If one were moving the opposite direction – from dominant to facilitator – one would:
    • De-entrench oneself from one’s own position.
    • Become more open to others’ ideas.
    • Change tone / words to express openness.
  • Conversely, to move from facilitative to dominant:
    • Decide what one wants to achieve and express it clearly.
    • One can remain open to the ideas of others, but make sure that the exchange is staying on topic and moving toward the desired objective.
    • Change tone / words to become more assertive.
  • How does one plan ahead to determine what one wants?
    • Review notes / priorities ahead of meetings – decide on the agenda and the objectives for the meeting.
    • Write reminder notes to ask questions or push issues that will drive the agenda.
  • Focus on the framing of the discussion – when one is being dominant the framing is more structured and determinant; when one is being facilitative the framing is more flexible and undetermined.

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How Do You Align Vision Among Leadership? Three Approaches

Situation: The CEO of a software company finds that she and her #2 don’t have the same vision for the company concerning objectives and what is required to reach these objectives. In addition, key employees are reaching retirement age. The company needs to bring in new employees to learn the skills of those who will retire. How can these challenges be addressed? How do you align vision among leadership?

Advice from the CEOs:

  • Consider the following approach:
    • Add 1-2 people and bring them up to speed within the company so that they can step into the roles of the employees who are nearing retirement.
    • Focus the CEO’s role on creating the development outline and priorities, assisting in closing significant sales opportunities, participating in industry seminars to publicize the company’s capabilities, and guiding administration and finance.
    • Focus the #2’s role on assuming a greater role in new software development and customer support and have this person delegate and oversee internal technology development and code maintenance.
  • In pursuing this approach take the following steps:
    • Buttress the CEO’s skills with another developer who knows the key software, and who can maintain this for the company long-term.
    • Shift development from individual efforts to a collaborative atmosphere to ease and speed integration of new code into the company’s software.
    • Reduce the CEO’s day-to-day administrative role.
    • Increase the #2’s role in software development and reduce focus on maintenance and internal technology.
    • Add an additional resource in sales/marketing to boost company growth.
  • How to Get There?
    • Allow the #2 the latitude to start developing some of his own ideas for new tools or products.
    • Bring in a “marriage counselor” to assist the CEO and the #2 to define a common understanding.
    • One focus will be to establish that they clearly respect and value each other’s talents and contributions. The other focus will be to work through objectives and requirements where there has been difficulty reaching consensus.

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How Do You Bring Children into the Company? Seven Observations

Situation: The CEO of a company is looking at her succession plan. The preferred option, from a family standpoint, is to groom one of her children to eventually become the CEO. A concern is how current key employees will react to this plan. How do you bring children into the company?

Advice from the CEOs:

  • As preparation for a key role at the company, have your child gain experience at a company that has been where the business is today but has grown to a higher level. Learn from them what they went through and what they would change were they to do it again.
  • How did Peter the Great become the greatest leader of Russia? As young man, and son of a czar, he apprenticed in England and Holland – in ship building and other important arts that were scarce in Russia. He was able to leverage what he learned to help build the country when he became czar.
  • Have them develop the leadership qualities and maturity that they need to run this company in another company – where there is the freedom to make mistakes and learn from them. Bring this wisdom and experience back to the company. It will help gain the respect and loyalty of company employees.
  • Have them take on tasks which are not comfortable – for example, sales. Don’t underestimate the value of being able to visit a new customer. This is the key role of the principal of any company.
  • A parent/child relationship can be difficult in business. It can get tense when business, money, survival of the company and making payroll are on the line.
  • The son or daughter must be aware that in a new role one doesn’t start out in control. This may be achieved in the end, but it is not the starting point.
  • An option, once experience has been gained in another company, is to have the individual start a new branch of the company in a different location. This will provide a valuable learning experience and will demonstrate both capacity and success to company staff.

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How Do You Integrate a New Team Into Your Culture? Six Ideas

Situation: A West Coast company has recently acquired an East Coast company. The two companies serve similar customers with different but complimentary services. The acquired team has a history and mode of operating. The CEO seeks advice on how much they should require the new team to operate as they do at the home office. How do you integrate a new team into your culture?

Advice from the CEOs:

  • Have patience. The transition and transfer of culture will take time. Your priority is for both offices to operate smoothly and profitably. Business practices differ by geography to suit their regional cultures. The remote office need not function just like the home office.
  • If you want a manager from your home office in the new office, take care who you select. Since you have history with the new company and office, select a manager who already has a good relationship with key senior managers in the new office. This will ease the transition, and will keep you updated on what is happening there.
  • Organize a dinner with your new manager and the senior managers in the new office. At dinner you will want to communicate your expectations and accelerate the transition.
  • Involve the senior managers from the new office in mentoring the new manager. This will give them an important role and will show respect for their knowledge and expertise.
  • Do all that you can to reinforce the link between the offices – in a constructive way.
  • Set benchmarks and plans of action, and manage to these.

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Are Your Folks Getting Offers from Others? Five Thoughts

Situation: A company’s employees are increasingly getting offers from other companies. They believe that they have a good team, a good work environment and offer a competitive pay and benefit package. However, they are concerned that the job market in Silicon Valley is heating up. How do you keep your employees on-board when they start receiving offers from others?

Advice from the CEOs:

  • Make sure that your wage and benefit scale continues to be competitive. The Silicon Valley Index, published by Assets Unlimited in Campbell, is the best local survey covering Silicon Valley and the San Francisco technology market.
  • Survey after survey finds that compensation is basically a hygiene factor – it has to be good enough so that needs are satisfied, but it isn’t one of the more important factors in retention. The Gallup Organization has determined that respect, challenging responsibilities, and personal recognition are much more important factors in employee retention. Be sure that you are actively involving your key personnel as leaders in formulating and updating your processes, and that there are plenty of opportunities for recognition and celebration for your staff.
  • If you are generating a profit, share this with the employees as an incentive. This may well be better spent in fun and team-building activities like a weekend in Tahoe for a team, or supporting their creative needs by sponsoring their efforts in engineering design competitions. Whatever is appropriate for your company, involve your employees in setting company performance goals and give them a voice in determining how achievement should be rewarded. Making them part of the process builds better long-term loyalty.
  • On the sales side, establish a reward incentive structure for bringing in new business for the company to prompt field personnel to develop and exercise their business development skills.
  • Whatever you and your team decide, be sure that your choices support your overall strategic plan.

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How Do You Control Expenses As You Grow? Four Foci

Interview with Andy Wallace, CEO, Maxx Metals

Situation: A company, noting that business conditions have improved, is planning for growth. This means keeping current customers and taking on the next tier of customers. They are also focused on improving customer service and the customer service experience. All of this costs money. How do you control expenses as you grow?

Advice from Andy Wallace:

  • As a small business, you can’t spend more than you have. You need to focus on all expenses from supplies to workers compensation. Major expenses are inventory and payroll. You need to focus on the line items, control the little things and control the big things.
    • There are three areas that we monitor frequently: inventory control systems, overtime, and assuring that safety is first to reduce accidents and control workers compensation costs.
  • Employees respect employers who respect them and their families. Recently we had an employee who was called by school because their child was sick. We told the employee to take the rest of the day off to take care of the child. The employee was back in an hour, having made other arrangements for the child’s care.
  • As you grow your payroll, hire the right folks with the right skills. Take time and don’t rush – you need to fill the position with the right person. As a small company having the right skills is important and reduces the costs for training and on-boarding new employees.
    • Important skills for us vary by position but include solid computer and technology skills; attention to detail, as well as writing, communication and math skills; the ability to multitask and respond positively to interruptions.
  • The culture of our company is extremely important. It’s the foundation of the company and we want to perpetuate it. Culture starts at the top with the leadership as examples for the employees to follow. It can’t be “do as I say, not what I do.” Employees know who arrives early and stays late, who is attentive to details. If we don’t set the right tone as leaders of the company, we can’t expect them to follow.

You can contact Andy Wallace at [email protected]

Key Words: Plan, Growth, Expenses, Inventory, Payroll, Overtime, Workers Comp, Respect, Skills, Writing, Communication, Culture

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