Tag Archives: Early

How Do You Work with Challenging People? Two Cases

Situation: A CEO has two challenging employees. One is talented and learns quickly. However, he is an individual performer who only works well on his own. He feels that he should be paid more than the maximum available at his grade. The second individual will do anything, but generates a lot of overtime. He is  meticulous but has a high rework rate. How do you work with challenging people?

Advice from the CEOs:

  • Offer a trial opportunity to the first individual, as follows.
    • Say a particular job is estimated to require 3 hours of labor. If he can finish it in 2, he will be paid the full 3 hours of labor. However, if rework is required, then the hours for that rework will get dinged against future work that is completed under-time.
    • This provides an opportunity to make more on each job – and the company the ability to bid and complete more jobs – but also means that if sloppy work is used to finish early, he will pay for this later.
    • Because this individual is a quick learner and is diligent, he is a good candidate for this program on a trial period basis. If it works, others may want to try the same deal, potentially cutting overtime and labor cost per job. This may also prompt them to assure that they have everything that they need before they start a job, cutting unproductive time and overtime.
  • The second individual could be a cut-him-loose situation.
    • Take the individual aside and clearly express the expectations. If he indicates that he understands and will complete his work to expectations, tell him that you will work with him.
    • To assure that he clearly understands the instructions and expectations, ask him to repeat these back to you.
    • Emphasize the importance of making sure that he has the materials needed before going to a job, and the job is done correctly the first time.
    • If his response is “No, I can’t do that,” tell him that the company will help him to find another job, within reasonable bounds of time and effort.

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What are the Options for Your Next Phase? Six Suggestions

Situation: It’s a new year, and a CEO is thinking through options for the coming year and beyond. She has decided to leave her company and establish a new role and career for herself. Immediate concerns are funding the transition and entry into a new career. What are the options for your next phase?

Advice from the CEOs:

  • The area that can be built most quickly to provide income is a consulting practice based on the experience developed as a CEO and as a specialist leveraging past experience. Building a new practice is a big commitment. Make this the initial focus and get a few gigs to get the ball rolling. The company is an early option, as well as some of their key customers. These relationships are already in place.
  • On the academic side, investigate Executive Education programs in Business Schools. Here the clientele is different from normal undergraduate and postgraduate education – actively working managers and executives. For this audience the combination of experience as a CEO and academic credentials is advantageous. For this audience, a lack of credentialed teaching experience is largely counterbalanced by the weight of professional experience.
  • The Professor / Consultant track looks best if established as a 5-year plan.
  • While getting established in a new role there will be an initial challenge managing the time demands of teaching, research and developing a consulting practice. Think of this as managing the multiple functions of a company. It will be important to establish early priorities to accomplish the desired plan.
  • A professorship does not necessarily tie financially to current goals but can be an important strategic adjunct to consulting efforts. In a certain sense, teaching will have to be its own reward.
  • To the extent possible and depending upon how the board responds to the decision to leave the company negotiate the best possible severance package. This can tie into some of the suggestions, above.

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What Software Version Do You Launch First? Three Suggestions

Situation: The CEO of an early-stage software company has two versions of its software that they could launch. It has an alpha site set up and is configured to serve up to 10K simultaneous users. There are two beta versions that they could launch next. What software version do you launch first?

Advice from the CEOs:

  • Use the more basic version for the Beta launch.
    • Restrict the Alpha to individuals within the company until the major bugs are resolved. Once this is ready, proceed to Beta launch.
    • The right target users will be both early adopters who are effective sneezers.
    • Select a segment of the market that is the home of both enthusiasts and sneezers – for example, if it were the music market target dance music – a crowd that is easy to attract.
    • Target a service that many in the game and related early adopter worlds like. At the right time they will sneeze frequently to their friends and contacts.
    • Let the creative audience know that the Beta version is an artist-centric site, but that it will be followed soon by a consumer link that they can tell their fans about.
  • Assemble a knowledge bank of experts to guide the company as it progresses through Beta. These experts can and to help the company prep as fully as possible prior to launch.
  • Crossing the Chasm – when the company is ready for this.
    • Find an appropriate venue that attracts target users. Again, as an example, in the music world this could be American Idol. Through American Idol, the play would be to allow fans to access and download the songs that their favorite contestants sang this week, plus other songs from their favorites.
    • An approach like this quickly opens a large market for a new app.

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How Do You Build Channel Sales? Three Key Points

Situation: A company has developed a disrupting technology that allows OEM manufacturers to produce high-end machines at a fraction of their current cost. The challenge is that the company does not possess the capacity to reach producers of high-end machines.  The CEO seeks advice on how to efficiently focus channel development. How do you build channel sales?

Advice from the CEOs:

  • The dilemma is having a major disrupting technology in a market with a strong division between OEMs servicing the low/medium-end market and those servicing the high-end market.
    • This technology collapses the division between the low/medium and the high-end markets.
    • This shift disrupts the current business models of either group of OEMs, as well as their technology development plans. This is the source of resistance.
  • Therefore, the most promising channel development partner is either:
    • A low/medium-end OEM who is also a disrupter and who has the capability to develop a high-end sales and marketing effort; or
    • A high-end OEM that knows the market but who’s current strategy is failing and needs an entirely different solution to revive their prospects.
  • The near-term task is to gain market capability – both manufacturing and marketing/sales – and to use this capability to gain early market acceptance.
    • If, over the next 12 months, the company can begin to impact the market shares of the high-end OEMs, this is the surest way to gain their attention. Once the company starts to gain share, a likely outcome is that one of the high-end OEMs will buy the company to lock up their IP.
  • Another company used a similar strategy several years ago.
    • They entered a new market by way of a business collaboration with a high-visibility partner.
    • In one year, they took 30% market share from the market leader through this collaboration.
    • As a result, the market leader bought them because “it was less expensive to buy you than to spend the marketing dollars that we would have had to spend to compete against you.”

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How Do You Improve Internal Processes and Procedures? Five Approaches

Situation: A CEO’s company has experienced margin erosion due to designs that did not transfer well to manufacturing, and inefficiencies in the transfer process between design and manufacturing engineering. He wants to transform the culture without losing technical performance while meeting cost targets and delivery timelines. How do you improve internal processes and procedures?

Advice from the CEOs:

  • Reinventing the culture of a workforce is an organizational design challenge.
    • The heart of the challenge is understanding the motivations and desires of the individuals involved – particularly the natural leaders within the groups.
    • Learn this is by speaking with them one-on-one, either as the CEO, or through individuals with whom they will be open and trusting.
    • Once their emotional drivers are understood, design accountability and incentive solutions that will align their personal reliability and accountability drivers with their emotional drivers.
  • Tailor the language of communication with the organization so that it responds to the emotional triggers discovered during the 1-on-1s. For example, if there is a negative reaction to sales within the engineering teams, use a different term like client development.
  • Expose the designers to the “hot seat” that gets created when their designs produce manufacturing challenges. The objective is for the designer to see the manufacturing group as their “customer.”
    • Involve manufacturing engineering in design architecture meetings. Do this early in the process so that they can communicate the framework and constraints under which manufacturing occurs and suggest options that will ease manufacturability.
  • Shift from individual to team recognition on projects. Instead of recognizing the contributions of the design component or the manufacturing component, recognize the contributions of the team of design and manufacturing engineers that produced a project on time, on budget, with good early reliability.
  • To kick off the new process:
    • Identify some of the waste targets.
    • Involve individuals who are known to be early adopters.
    • Have them look at the problem, develop and implement a solution.
    • Deliver ample recognition/rewards to these individuals.
    • Next use these people to mentor the next level of 2nd

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How Do You Fuel Early Stage Growth? Five Suggestions

Situation: An early stage company has assembled an impressive team and has a solid service offering. The immediate challenge is bringing in clients to fuel growth. The team has the capacity but needs some creative ideas on where they should focus their efforts. How do you fuel early stage growth?

Advice from the CEOs:

  • Fully utilize the team’s talents. Team members with established expertise can offer clinics featuring the company’s service offering at local colleges, business organizations and other venues to target audiences. Think about business organizations with members who would benefit from the company’s services. Also reach out to venture capitalists and the entrepreneurial market.
  • Develop a strong value proposition:
    • Go-to Organization
    • Eyeballs on the market
    • Links to highly qualified resources
    • Demonstrated expertise in your space
    • Claims tied to the top priorities of target clients
  • For start-up and entrepreneur client targets:
    • Offer a packaged set of services for a fixed fee. Be open to creative payment options to fit the financial needs of entrepreneurs.
    • Start developing a full suite of services. Start by assessing the need and developing a target list of early clients. VC portfolio companies can be a great target.
  • Build a good web-based communications interface for client use. Think of what is needed to create an attractive menu and let this drive service development.
  • Develop a separate brand for ancillary services that will complement the current offering, but which is outside of the current offering. Look at markets which would benefit from the service, including medical and nursing providers.

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How Do You Scale with Scarce Talent? Four Factors

Situation: A software company relies on in-house expertise to both position itself and come up with unique solutions to clients’ problems. The CEO wants to significantly scale up the number of clients served per year. The challenge is that it is difficult to find software engineers who are experienced in a wide range of code languages. How do you scale with scarce talent?

Advice from the CEOs:

  • Start by looking at the load carried by your current employees. Do they have the capacity to significantly increase the number of clients that they serve? Do you have sufficient back-up to serve existing and new clients should something happen to a key employee? It’s one thing to have ambition to expand, but another to assure that you have the capacity to serve both existing and new clients.
  • Take a close look at your org chart.
    • What happens and where are the exposures when you double the current service volume? Where will the greatest stresses occur? These are the first areas in which you should start to build redundancy.
    • From an HR standpoint, you need a leadership development plan that extends down your organization chart. Use the stress analysis just mentioned to identify the areas in greatest need of additional resources and leadership development.
  • Look for areas where you can off-load current responsibilities to support staff to increase the capacity of your current talent. This increases potential capacity as well as the overall value of the company.
    • The lack of redundancy may prove to be detrimental to your ability to attract new large clients. Large potential clients and partners will use whatever means they have at their disposal (including stealth visits to your offices by local reps) to vet your organization before they make a commitment to you.
  • New client and partner relationships are like new product introductions.
    • A few early adopters will jump on your opportunity.
    • Many of the most established clients or partners will sit on the sideline to monitor the experience of early adopters.
    • If you trip in your service delivery early in your scale-up, most of the remaining targets will be slow to support your offering.
    • Count on the first two years of building additional clientele to be very intensive. It will distract you from many of the functions you perform today, unless you have additional personnel to support this.

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How Do You Build a Young Company? Four Perspectives

Situation: An early stage company is positioning itself for growth. The CEO believes that they need to adopt a new model to grow. She is focused on a new channel – an affiliate model using the web. How do you build a young company?

Advice from the CEOs:

  • Introducing a new product to a new market is very difficult, especially for an early stage business that is still establishing itself. Shifting from direct sales to ancillary services presents a new challenge and a new demographic. In addition, in your market there are low barriers to entry so it may be too early to diversify. You are more likely to be successful marketing to your core.
  • Evaluate and decide whether there is growth in your core business. If so, stick with your core plan. If not, then you either must change or decide that your core market is not what you thought it would be.
  • You offer a valuable, important service. The issue is branding and a clear vision of what you want to be. Start by identifying your revenue stream. Then assess ways that you can move from one-time sales to an annuity revenue stream without major adjustments to your model.
  • Is it feasible to build a revenue share model for ancillary services with your core business partners? Here are the steps:
    • Develop a model.
    • Talk to both your business partners and customers – test the concept. See how they respond.
    • There are two things to look for: does it turn out that that the model is easy to sell and implement, with little effort or distraction from our core business, or does it compliment your core business. If either or both is the case, you may want to pursue it.

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How Can You Monetize Marketing Alliances? Six Thoughts

Situation:  A company works primarily with early stage/rapidly growing companies. To extend their service offering, they have alliances with corporations which are interested in these companies as sources of innovation. The alliances have helped them to gain new customers, but the CEO is curious whether he can gain additional revenue from these alliances. How can you monetize marketing alliances?

Advice from the CEOs:

  • Match making is a valuable resource – regardless of where your company is located or the customers that you serve. Companies are less likely to pay for something that they perceive as having received free in the past, but are more than willing to pay for options that will enhance both their top and bottom lines.
  • Look at ways that you can make your services more valuable to your current corporate alliance partners. How can you help them make more revenue, or enhance their bottom lines through a win-win revenue-sharing relationship?
  • Become a match maker and get a fee. Offer your alliance partners opportunities that are more intimate than speed dating. Make sure that you are playing both a key introductory and ongoing role.
  • Use speed dating to match companies and funding sources. Invite investment bankers or private equity firms. Charge a 1-2% match fee if they do a deal.
  • Simplify your model. Who is your real audience – who is the constituency that you can best serve?
  • The most valuable deals and matches are those that offer ongoing revenue opportunities to your alliance partners. This is where you can offer them the most important value – a value for which they will pay.

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How Do You Hire Your First Employee? Seven Suggestions

Situation:  The CEO of an early stage company has identified a person to help her as an assistant. This will be her first real employee. Prior hires have been contractors who have been paid on revenue generated. This individual’s salary will be an expense without clear association to revenue. What guidelines do you suggest as she makes this hire? How do you hire your first employee?

Advice from the CEOs:

  • Create a cash flow projection to make sure that you have the cash to afford an employee.
  • If you consistently expect 40+ hours of work from this individual, consider a salaried position which will give both of you more flexibility.
  • Paychex currently handles your payroll and benefits. Work with them to make sure that all labor law compliance issues are covered. Also, consider hiring a labor law consultant to help you avoid minefields.
  • Do a background check even if you have known this individual for a long time.
  • Consider working with a professional employment organization that can provide back-office HR support for you.
  • An employee handbook is unnecessary at this point. However, think through how you will want to handle issues that may come up including vacation, benefits and paid/unpaid leave like bereavement leave. Document these for inclusion in a future employee handbook.
  • Under the current health care law employers with less than fifty employees are not required to provide health benefits without paying a penalty. This may change as the law continues to evolve.

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