Tag Archives: Comfort

How Do You Hire Good Salespeople? Eight Points

Situation: A CEO struggles with finding competent sales people. Issues include both finding these people, evaluating their skills, and assuring that they fit with the culture of his company. What techniques do others employ to find good candidates? How do you hire good salespeople?
Advice from the CEOs:
• Hiring salespeople is one of the most important jobs a CEO has, yet is paid the least attention. In a small company the CEO is deeply involved in the process, while in larger companies the CEO’s role is assuring that those responsible for selection and hiring are bringing in quality individuals. In either case the important points for the CEO to oversee are as follows:
• Determine what you want the person to do. What skills do they need? How much can you pay? Is that competitive with the market?
• Advertise – use internet portals, print media and referrals. Beyond this, one of the most successful means of recruiting is to hire individuals who have proven their skills in other companies and who are known to and respected by your existing salespeople.
• Review resumes for basic qualifications and weed out all that do not meet those qualifications.
• Test potential hires. There are a number of good tests including: DISC, Meyers-Briggs and Identity Compass.
• Bring candidates in for interview. See how they react to pressure. Are they a good match for the company culture? What is their personality like? Are they comfortable with the company’s philosophy, size, reputation, products and services, and so on?
• Check references and contact their current customers to gather their impressions of the candidate’s capabilities.
• Remember that past performance does not guarantee future results – particularly if there is a significant change in what is being sold.

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Customer Service and Customer Satisfaction: What’s the Difference? Two Points

Situation: A CEO and his team have been having a debate about the difference between customer service and customer satisfaction. How do others work with their teams to improve both customer service and customer satisfaction? Is there a difference between the two and, if so, what is it?

Advice from the CEOs:

  • Customer service has to be clearly defined.
    • The objective of customer service is for the customer to have a positive experience.
    • Customer service is addressing the needs and concerns of your customers in a timely fashion to create a competitive advantage and higher perceived value for a company’s products or services.
    • Customer service is a process that can be taught and trained.
  • Customer satisfaction has to be measurable.
    • Customer satisfaction is listening to what the customer has to say, addressing their issues, and providing a resolution that meets their needs and expectations.
    • It is a measure of comfort, confidence and trust.
    • There is a difference between being proactive and being reactive – work with each to assure that the customer is pleased with their experience, product and/or service.
    • To test this, record and analyze responses to the question “How did we serve you?”

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How Do You Bring Children into the Company? Seven Observations

Situation: The CEO of a company is looking at her succession plan. The preferred option, from a family standpoint, is to groom one of her children to eventually become the CEO. A concern is how current key employees will react to this plan. How do you bring children into the company?

Advice from the CEOs:

  • As preparation for a key role at the company, have your child gain experience at a company that has been where the business is today but has grown to a higher level. Learn from them what they went through and what they would change were they to do it again.
  • How did Peter the Great become the greatest leader of Russia? As young man, and son of a czar, he apprenticed in England and Holland – in ship building and other important arts that were scarce in Russia. He was able to leverage what he learned to help build the country when he became czar.
  • Have them develop the leadership qualities and maturity that they need to run this company in another company – where there is the freedom to make mistakes and learn from them. Bring this wisdom and experience back to the company. It will help gain the respect and loyalty of company employees.
  • Have them take on tasks which are not comfortable – for example, sales. Don’t underestimate the value of being able to visit a new customer. This is the key role of the principal of any company.
  • A parent/child relationship can be difficult in business. It can get tense when business, money, survival of the company and making payroll are on the line.
  • The son or daughter must be aware that in a new role one doesn’t start out in control. This may be achieved in the end, but it is not the starting point.
  • An option, once experience has been gained in another company, is to have the individual start a new branch of the company in a different location. This will provide a valuable learning experience and will demonstrate both capacity and success to company staff.

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How Do You Create a Bias for Action? Five Recommendations

Situation:  Much of a company’s work is non-standard. Each customer’s solution is individualized. Finding the best solution in each case frequently requires a stretch. The CEO’s approach is to simplify the problem to its essential components and from this develop a unique solution. However, several of the staff responsible for developing solutions shy from this approach when confronted with a new challenge. How do you create a bias for action?

Advice from the CEOs:

  • Company culture is defined by the CEO. In this case you wish to establish a culture of innovation. This might be defined by the phrase “we don’t do simple things.” This means that you need innovators or creative people in the problem solving positions.
  • Consider breaking the roles apart. You need experienced and balanced but creative people to develop the unique solutions. People like yourself. On the other hand, you need methodical, reliable people to put the solutions into effect. These two roles usually require teams of different personalities. They don’t conflict, but are different.
  • Look at Landmark Worldwide as a resource for your staff. Landmark specializes in teaching people to expand their horizons. This doesn’t mean changing who they are, but facilitating their ability to team with others with different but complimentary talents to achieve original and effective results.
  • To help the team understand what you want to accomplish, bring in an organizational development consultant to help communicate your vision and assist with culture transformation.
  • It is important to recognize that these individuals are likely as uncomfortable with this situation as you are. This realization helps to craft a win-win solution that will strengthen the company.

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How Do You Manage Customer Change Orders? Three Suggestions

Situation: A mid-sized company has taken over management of the supply chains for several large customers. The products that the company manufactures have long lead times both for sourcing materials and manufacturing customer orders. Sometimes customers either ask for additional production on an existing order in process, or ask for deliveries to be spread beyond contracted timelines. Either situation has a significant impact on the cost of producing the order and company profitability. How do you manage customer change orders?

Advice from the CEOs:

  • The issue is one of managing contracts and customer expectations. Because this is hurting the company, prime the customers now that things will need to change in the future. Depending upon the level of comfort the response can be reactive or proactive.
  • A proactive response: because this happens with some frequency, establish a change order schedule and share this with the customers. Your message will be that you are happy to accommodate changes in orders, but you need to recover the cost of these changes in order to be able to continue supplying the customer. Include the change order schedule in future customer purchase contracts. This may cause them to have second thoughts about requesting changes in orders.
  • A reactive response: the next time a customer makes these demands the response can be: “We’ll take care of you this time but when we draft our next contract we have to adjust the terms of the contract so that it is a win-win.”
  • The appropriate response depends on value of each customer’s business to the company – both revenue and profit – and your confidence in the relationship with the customer.

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How Do You Focus on Positive Responses to Stress? Ten Techniques

Interview with Janis Pullen, Transformational Coach

Situation: When we encounter stress, like financial, economic or business stress, we may respond positively and proactively or negatively. Negative responses include drinking, smoking and comfort eating which can damage our health. How do you focus on positive responses to stress?

Advice from Janis Pullen:

  • It is important to understand that there are two aspects to stress management – the ontological or being side and the facilitative or doing side. These are different but related.
  • When people experience stress they seek comfort in activities that they associate with relaxation. This includes alcohol, tobacco and eating. These reactions are automatic, habitual and predictable and can lead to unhealthy consequences.
  • Ontological techniques to counter habitual, automatic reactions and to positively respond to stressors include:
    • Recreate our relationship to time. In the US we are deadline oriented and multitask. These increase stress.
    • Arrive at meetings 5 minutes early so that we give ourselves time to get settled instead of entering the meeting in a rush.
    • Plan time for nothing – even a 5-minute break with no pressure to “do” anything increases ease and relaxation.
    • Become more aware of our needs and what we have to do to meet them. Often we are not in tune with our needs and operate on top of them. The positive alternative is to slow down, notice more of what is within and around us, and have the courage to fulfill our real, deeper needs.
    • Take responsibility. When we blame external causes for situations, we give up power and control. The alternative is to be “at cause” rather than “at effect” to produce constructive results.
    • Realize you are not alone.  Employ assistance/guidance/mentorship to lighten your load.
  • On the facilitative side, these practices can alleviate or reduce stress:
    • Simply take a few deep breaths when we become aware of stress. This increases blood oxygen, helps us to relax and cools our reaction.
    • Exercise – even a short walk – does wonders for changing moods from negative to positive. Under stress, the body releases cortisol and adrenalin – the fight or flight hormones. Exercise increases endorphins, which help us to relax and reduces cortisol and adrenalin levels.
    • Consciously eat whole versus processed foods and drink more water to help our bodies to function more efficiently and to respond more effectively to stress. Berries and nuts are much healthier snacks than sugar or other simple carbohydrates.
    • Sufficient sleep is critical to effective physical and mental function. Alcohol impairs sleep by reducing deep sleep cycles so we do not wake up refreshed.
  • The effective solution to stress is to focus on our real needs and to replace destructive behavior patterns with constructive alternatives.

You can contact Janis Pullen at [email protected]

Key Words: Stress, Response, Positive, Proactive, Negative, Alcohol, Tobacco, Eating, Food, Ontological, Facilitative, Comfort, Habit, Healthy, Unhealthy, Real Needs, Time Management, Deadline, Act, Control, Responsibility, Blame, Breath, Cortisol, Adrenalin, Endorphins, Whole Foods, Sugar, Carbohydrates, Focus

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