Tag Archives: Succeed

How Do You Incentivize Salespeople to Sell? Five Points

Situation: Many companies have challenges creating effective incentives for sales people to sell. The CEO of one company asked others around the table what their experience has been creating effective incentives to maximize the efforts of their salespeople. How do you incentivize salespeople to sell?
Advice from the CEOs:
• The three fundamental sales compensation strategies are commission only, salary only, and base salary plus commission. The group discussed the advantages and disadvantages of each approach.
• Commission only. This system is good in the sense that it incentivizes the salesperson to earn as much as possible. Some highly successful sales organizations give new salespeople a “runway” of, for example, a year with a modest salary to establish themselves. Once they have reached the end of the runway, provided that they have proven that they can sell, they shift to commission only. Once on commission they must sell to eat. The down sides are that a high percentage of “rookie” sales reps many do not succeed, and even successful reps may not to be dedicated to the company. Both latter groups may be on the lookout for a more suitable option for themselves or a better deal.
• Salary Only. Unlike commission-based sales, this option may not provide much incentive to excel. It may foster complacency.
• Base salary plus commission. Generally, this system is the one favored by many companies. It gives the salesperson some degree of stability while they are developing their accounts yet motivates them to “break the bank.”
• The best sales systems allow and encourage their salespeople to make a lot of money. In some of these companies salespeople are among the most highly paid people in the company. This boosts both retention and success.

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How Do You Train Others to Fill Your Shoes? Four Points

Situation: A CEO of a small but rapidly growing company needs to transfer her knowledge and experience to current employees and new hires. This includes project management, IT management and engineering. To support the company’s growth, she needs to focus on business development and closing sales to important clients. How do you train others to fill your shoes?

Advice of the CEOs:

  • Quash any skepticism associated with the release of control of areas that were previously overseen to grow the company to its current state.
    • Selected individuals with the capacity oversee these operations. As the working relationship develops trust will replace any existing skepticism about these individuals’ ability to take on these roles.
  • Focus on your strengths, not your weaknesses. Focus on team management.
    • Hire sales people who will be tolerant of the odds and ends of prospective client behavior. Focus on effectively managing the sales team.
    • Train them to bring the CEO into key points in the sales process where that input can assist – after they have completed initial client development and know that a potential client relationship exists.
  • From time to time, it will be necessary to refocus the efforts of others. What can be done to facilitate this?
    • Ask questions. Try to refocus the conversation.
    • Seek clarification of what is said – “Let me summarize what I heard” – then refocus the conversation.
    • Adjust perspective. When an individual starts to ramble, they may divulge important information without considering the implications. Make mental or written notes and look for opportunities. Their talking can become a gold mine of information.
    • Use the conversation to make a personal connection. People love others who will listen patiently to them and infer trust and connection from this.
  • As CEO, the job is to help others succeed. The result is the success of the whole enterprise.
    • Remember that there are different levels of sophistication. Adjust the mindset and exercise tolerance over these differences.
    • Focus on passions and strengths. Get others to assist in areas which are not your strengths, but which may be strengths for them.

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How Do You Deal with a CAVE Person? Four Options

Situation: A CEO has an employee who is very talented as an individual contributor but is destructive in a team atmosphere. The CEO wants to give this individual the opportunity to succeed and contribute, but simultaneously wants to limit the negative impact on other employees. In colloquial terms, this individual is a CAVE Person (Citizens Against Virtually Everything).  How do you deal with a CAVE person?

Advice from the CEOs:

  • Limit this individual’s focus to his strengths. Work with his manager to facilitate this.
    • Let him focus and crank out work as an individual contributor.
    • Don’t require this individual to participate in group meetings. Approach this by asking if he likes meetings. The likely answer is no. Follow-up by asking whether he’d prefer to focus his time in areas where he can contribute the most.
    • Be sure to compliment him on his work when this is deserved.
  • For the last three years we’ve learned the utility and limits of remote work. Consider remote work as an option for this individual. Work out a schedule of individual one-on-ones with his manager via Zoom to assure that he has what he needs to fulfill his role.
  • Drive the department to company’s and the manager’s attitude – not his.
    • If he is having a bad day, keep up a good attitude without allowing his attitude to bring the team down.
  • Realize that it may not be possible to fix this individual’s attitude or save his position.
    • Make every attempt to find an appropriate niche for this person in the company.
    • Document the efforts and accommodations made.
    • Have his manager write him up when he is destructive to the team.
    • Be prepared if, at the end of the day, it’s necessary to let him go. It may be the best thing for both him and the team.
    • Another member shared her experience with a CAVE person at a previous company. They made every attempt to accommodate the individual, but documented as they proceeded. When they finally let the person go, everybody’s productivity increased because the distraction was no longer present.

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