Tag Archives: Objectives

What are Best Practices to Develop your Staff? Seven Thoughts

Situation:  The CEO wants to build the team, identify leaders within the company, and develop managers. What are best practices to develop your staff?

Advice of the CEOs:

  • A great resource is “First Break All the Rules” by Marcus Buckingham. Among the key findings:
    • Great leaders are not the same as great managers. Good leaders are outgoing and goal-oriented whereas good managers are people-oriented.
    • Expecting good leaders to be good managers and vice versa is not effective. Only the exceptional individual exhibits both sets of talents.
    • The traditional business structure assumes that talented people will want to “move up” the organizational chart. The reality is that some people are very good at a particular level of responsibility, and are happiest with this responsibility.
  • How do to enhance your team’s leadership and management capabilities?
    • Evaluate your team for candidates who possess the qualities of leadership or management. Tailor your training to enhance the natural strengths of your candidates.
    • Draft agreed upon written responsibilities and performance objectives.
    • Regularly follow up and provide feedback.
    • Establish trial projects for new candidates that will allow them experience additional responsibility, and allow you to see how well they perform. Make the steps small at first. If they show talent, make successive steps more challenging.
  • Look at your organizational chart. Does it provide room for both leaders and managers? Does it provide room for the skilled role player who thrives in a particular role? If not, how will you fix it?

Key Words: Leaders, Managers, Staff Development, Advancement, Evaluation, Training, Objectives, Feedback, Organizational Chart

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Are Your Employees Living the Company’s Values? Four Recommendations

Situation: A tenet of the Company is that all decisions are made consistent with Company Values. However, some of my managers are asking for guidance on how to do this. How have other CEOs encouraged managers to make decisions consistent with company values?

Advice from the CEOs:

  • Create cross-functional teams to address initiatives, solve problems and develop new processes consistent with company values.
    • This builds understanding other departments’ perspectives, and awareness of the impact of decisions on the company as a whole.
    • It builds awareness of company values and fights unhealthy competition between functions.
  • One company created an employee task force to encourage living company values. Their solution includes:
    • Review the company’s values and consider revising how they are stated for easy learning.
    • Involve employees in discussions of company values and how they are applied in their departments.
    • Create a cross-functional employee task force to address inter-departmental conflicts and to suggest solutions in line with company values.
    • Expect everyone to know the company’s values, and occasionally test them.
  • Build a vision of what the company looks like as an expression of its values.
    • Make living this vision part of your role.
    • Include living company values as a formal responsibility of managers.
    • Reward initiatives that build company values into company efforts.
    • Regularly review with your mangers their execution of company values.
  • Create “SMART” objectives around implementation of company values, and hold individuals accountable for achieving their objectives.

Key Words: Company Values, Decisions, Employee Involvement, Initiative, Vision, Role, Objectives, Accountability  [like]

Creating a Client-Centered Organization – Six Guidelines

Situation: We want to make our company more client-centered. What are the most important considerations?

Advice from the CEOs:

  • One CEO transformed their company into a client-centered organization based on conversations with customers.
    • The new structure is based on client-market groups.
    • The core of each group is cross-trained professionals who focus on client needs.
    • These groups are supplemented with a cross-trained support staff who can shift between projects depending on market conditions.
  • Organizational structure must start from, and support, a strategic vision. The vision must be informed by the realities of your market and the products/services that you offer.
    • Once you have determined strategy and analyzed customer markets, develop an structure that allows you to adapt to market changes. Structure follows strategy and market.
    • Things to watch:
      • Flexibility within the structure. You want most of your staff to be flexible, so that you can move them among projects as market conditions change.
      • Cross-training is critical.
      • You need strong leaders who can develop market segments.
      • Create objectives and accountability that will tell you how the market segments are operating, and whether staff are meeting cross-training objectives.
  • As you implement a new structure, be aware that:
    • Any change is met with insecurity. Coach your managers to communicate with their teams.
    • The core message is assure employees that they are valued, that any change will be gradual, and that you will provide them with the appropriate training and incentives that they need to succeed.

Key Words: Customer Focus, Cross-training, Communication, Strategic Vision, Structure, Objectives, Accountability  [like]

How do You Pay Sales Reps? Two Examples

Situation: The Company is considering two options to pay sales people – base/draw plus commission, or no base/draw and larger commission. What do other CEOs find most successful?

Advice from the CEOs:

  • Align your sales incentive plans to your company objectives. Two examples, one of an aligned system and one of a dysfunctional system:
    • Aligned System
      • Sales reps are 100% commission (including expenses) with no caps on income. They are measured by two sets of metrics.
      • To keep their jobs, they have to achieve a minimum of 85% of their revenue goal. Fall below this and out the door.
      • However, commissions are calculated on the gross profit achieved on sales, and reps are provided with software to calculate GP and commission.
      • This company is the most successful in its market.
    • Dysfunctional System
      • Sales reps are paid a base plus quarterly commissions calculated on achievement of revenue goals.
      • The net result was that reps had no incentive to preserve gross margins.
      • The result was constant conflict between sales and finance; the situation only started to improve as reps’ commissions were converted to a combination of revenue and margin.
  • Issue: what is the role of the rep within the sale?
    • Is the rep a door opener or a closer?
    • What percentage of the close is attributable to the rep?
    • In a complex or staged sale, allocate commissions based on contribution to the close. Reps who can’t close are not as valuable as those who can.

Key Words: Sales, Commissions, Commission Plans, Objectives, Alignment  [like]

Whadayamean an Annual Plan . . . Really? Nine Guidelines

Situation: The CEO has developed an annual plan and wants ideas on the best way to communicate the plan to staff, secure buy-in and create accountability for execution.

Advice from the CEOs:

  • Communicate your vision for the company and the future as a broad outline so that employees know how they can contribute. Create a picture so that they can see and support your vision.
    • Ask for input on how to implement the plan. Since they will be doing the work, the best way to generate buy-in and accountability is for them to own the implementation plan.
    • You don’t have to share all details of the plan with everyone. If you communicate the plan in parts to those who will implement them, tailor the message to the person, and create individual objectives that will support the overall plan. Connect achievement of objectives to job evaluations.
    • Limit the number of objectives for each person – three key objectives plus one personal development objective. Have each employee develop activities to support achievement of their objectives.
  • Once objectives are in place, conduct regular meetings to review progress against plan and objectives, identify performance obstacles and solutions, and to reinforce the overall vision.
    • The vision must be simple and direct. Consistently repeat and reinforce the message. Publicly recognize individual contributions that support the vision.
    • Establish metrics to track progress toward the vision.
    • Stay on message with each person – focus on their goals and contributions.
    • Be consistent in your words and actions and use them to reinforce the vision.

Key Words: Business Plan, Annual Plan, Vision, Message, Buy-in, Accountability, Performance Objectives, Metrics  [like]

The New Manager Isn’t Cutting It. Not My Fault!? Four Important Questions

Situation: I recently hired a new high level manager. To integrate the individual into the company the original set of assignments was limited in scope – to help the manager get to know others within the company. This manager seems to over-analyze things. Long hours are spent carefully drafting plans but there is little action. Did I select the right person, and how do I manage them without micromanaging?

Advice from the CEOs:

  • It looks like this person is working long hours but not necessarily productive hours. This is costing you time and money – both yours and your employees. The question is whether the root cause is the individual’s behavior or your own expectations and behavior.
  • Ask yourself the following questions:
    • Have you clearly outlined your expectations in terms of what is to be delivered, the time in which it is to be delivered, and any constraints around the projects for which this person is responsible?
    • Have you provided necessary resources, and empowered the individual to make the decisions necessary to bring projects to completion?
    • Have you scheduled regular update meetings with this individual and openly discussed project progress and obstacles to completion?
    • Have you set appropriate expectations with your other staff as to the authority of the new individual, and are you honoring those expectations in your own behavior?
    • If you have done these things, and the individual is not performing, then it is time to ask whether you hired the right person.

Key Words: Manager Performance, Objectives, Expectations, Delegation, Planning and Review  [like]

The Dreaded Performance Review: Two Methodologies

Situation: We set objectives for employees; however these objectives frequently aren’t met, and there are lots of excuses for not meeting objectives. Most frustrating, employees are eager to share good news, but hide bad news and performance issues. What do other CEOs do to prevent these problems?

Advice from the CEOs:

  • A service company’s method:
    • Frequent measurement of performance against objectives.
    • Key metrics are monitored with top staff in weekly meetings that last tops one hour. We use a problem solving approach to address obstacles and to correct performance.
    • The CEO watches the direction, and staff makes the changes to make corrections to direction.
    • The trick is in the metrics. Metrics must measure meaningful performance and be tied directly to the company objectives.
  • A light manufacturing company’s method:
    • Historically the CEO had a problem holding on to non-performing individuals for too long.
    • He addressed this by instituting objectives and eliminating non-performers. The result: reduced complacency, and improved morale because performing employees were tired of taking up the slack for non-performers.
    • Documentation of non-performance and establishing a solid case for eliminating the employee are critical to avoiding wrongful termination suits.
  • General Observation: if a company has objectives, but lacks meaningful metrics to measure performance against objectives or a regular review process to assess performance against objectives, then the objectives are meaningless.
    • The CEOs’ experience is that establishing meaningful SMART (Specific, Measurable, Appropriate, Realistic, Time-Bound) objectives and regularly assessing performance in a collaborative atmosphere are the most important ingredients to an effective performance management system.

Key Words: Performance, Objectives, SMART Objectives, Employee Reviews, Performance Reviews  [like]
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How Much Rope Do I Give the New Sales Guy to Hang Himself? Four Pieces of Advice

Situation:  We hired a new sales person 3 months ago. To date, the sales person has signed some good customers, but only generated $5K in sales. How patient should the CEO be with this person, how much time should be allowed to demonstrate performance, and what metrics do other Forum members use to assess or incentivize sales performance?

Advice from the CEOs:

  • Set 90 day targets that you expect for the individual to reach:
    • X new accounts.
    • Y in sales revenue.
    • Other measures as appropriate to your business.
    • Set these targets WITH the individual, not FOR them so that the individual has ownership of the targets.
    • Monitor frequently. If the trend is below the target, ask what the individual plans to do to meet or exceed the target.
    • Targets are best set at the time of hiring. If the individual cannot approach these numbers, then cut sooner rather than later.
  • How do you differentiate the sales person from the sales talker?
    • Based on results. Expect to see results quickly.
  • The traits that correlate with success are not traits that reps develop after they are hired. They have to have these from the beginning. Your hiring process must select for these traits.
  • There are a number of companies offering tools that will help you to identify whether candidates for a sales position possess the traits that you deem most important. Among these is TTI – Target Training International – www.ttidisc.net and Sandler Sales – www.sandler.com.

Key Words: Sales, Management, Performance, Assessment, Objectives  [like]