Tag Archives: Demonstrate

How Do You Accelerate the Progress of a New Sales Person? Four Pieces of Advice

Situation: A CEO recently hired a new sales person. To date, this individual has signed some good customers, but is struggling to generated sales. How patient should the CEO be with this person? How much time should be allowed to demonstrate performance? What metrics do others use to assess and incentivize sales performance?
Advice from the CEOs:
• Set 90 day targets that you expect for the individual to reach: X new accounts, Y in sales revenue, other measures as appropriate to your business. Set these targets WITH the individual, not FOR them so that the individual has ownership of the targets. Monitor the individual’s progress frequently. If the trend is below the target, ask what the individual plans to do to meet or exceed the target. Targets are best set at the time of hiring. If the individual cannot approach these numbers then it’s better to cut sooner rather than later.
• How do you differentiate the sales person from the sales talker? Set firm targets and expect to see results quickly.
• The traits that correlate with success are not traits that that salespeople develop after they are hired. They have to demonstrate these from the beginning. The hiring process must select for these traits.
• There are a number of companies that offering tool that will help identify whether candidates for a sales position possess the traits that your company deems most important. Among these is TTI – Target Training International – www.ttisi.com and Sandler Sales – www.sandler.com.

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How Do You Develop and Train Leaders? Ten Suggestions

Situation: Many CEOs face challenges developing and training leaders within their ranks. What guidance can the group give to help guide them improve leadership development? How do you develop and train leaders?

Advice from the CEOs:

  • On the hiring end, pick good people and support them.
  • Empower employees and encourage self-management.
  • Constructively manage the company’s growth rate rather than just “grow as much as you can.” Some growth rates are unsustainable.
    • Estimate the risks and rewards.
    • Consider the pros and cons of growth and manage growth to maximize the pros while minimizing the cons.
  • Respect personality types – not everyone is or wants to be a potential leader.
  • Mentoring – pair leadership candidates with proven leaders.
  • “Response to error” is one of the key values to define. If errors are always used to evaluate individuals, people tend to hide their mistakes or deflect blame. If errors are viewed as a “company resource”, people are more willing to bring them out into the open. Furthermore properly addressing errors are the best opportunity for correction and improvement.
  • Design the compensation system to reward both innovation and leadership.
    • Focus rewards on long-term results. For example, reward sales people on follow-up and quality of service or product actually delivered rather than on just booking the sale.
    • Align rewards with company culture and objectives. This may include profits, sales and production. Alternatives to consider – team vs. individual goals and bonuses, process improvement vs. focus on dollars, and percent of salary represented by bonus or award.
  • Ask the employees what is important to them. Don’t try to guess.
  • Evaluate and adjust the company’s career growth opportunities.
  • Make management thoughts and goals visible. Mentor the next level of management by demonstrating executive thought patterns rather than just sharing the final decision.

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What are Best Practices for Interviewing and Hiring? Three Points

Situation: A company typically interviews candidates for open positions in a two-day process. The candidate talks to four or more people. The total time with a candidate is about 6 hours, and the hiring process, once a good candidate is identified, takes about 1 week. Is this typical of other companies? What are best practices for interviewing and hiring?

Advice from the CEOs:

  • Extend the process – add some pressure to it.
    • All companies deal with pressure and stress from time to time. The team is frequently under pressure. Artificially create a pressure situation for a candidate – preferably later in the day when they are tired. This will help to identify whether they are cool under pressure, irritable or sloppy.
    • For example, put an engineering candidate in front of a computer and give them 30 minutes to do a job that you know would normally take 60 minutes. Don’t mention the mismatch to the candidate. The point is NOT whether they can complete the task, but to watch how they respond under high pressure.
    • This is not unfair to the candidate. It puts them precisely in a situation that they will find while working at the company. Give them the opportunity to demonstrate through their behavior that they either respond positively or really don’t want to be put into these situations.
  • Conduct thorough reference checks – including past employers or clients.
  • DISC profiles (Dominance, Influence, Steadiness, Compliance) are used to improve teamwork and understand different communication styles
    • Identify an experienced local resource who can help to assess the DISC profile of the company.
    • This individual can advise human resources and hiring managers on the use and interpretation of DISC profiles of candidates to help assure good company fit.

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What are Appropriate Social Interactions at Work? Three Thoughts

Situation: A first-time CEO is curious about the experience of others regarding social or personal interactions with employees at work. At previous companies, outside of company picnics or similar events there was little interaction between top staff and employees. Do others observe similar practices? What are appropriate guidelines for social interactions at work?

Advice from the CEOs:

  • Consider the following cases:
    • Case 1 – even though individuals may be friends outside of work, they often do not engage as “friends” at work. There is a different role structure at work.
    • Case 2 – if, based on history, a CEO and employee have had a close relationship outside of work, the CEO should not show favoritism toward this individual at work. It is important to preserve a veil of trust with the other employees; apparent favoritism will disrupt this.
    • Case 3 – a CEO may have lunch with employees, to build relationships and keep tabs on the company atmosphere, but other social activity outside of work should be handled cautiously.
  • There is a natural distance between any employee and those individuals who evaluate or review them or decide on promotions. The individuals have a power over the employee that prevents them from approaching each other as true peers.
    • Because of this natural barrier, it is inappropriate to force social or personal interactions. The best option is to make sure that the employees know that the boss cares about them, has their interests in mind, and shows an interest in them and their families.
    • It is important to take advantage of opportunities to demonstrate to employees that the CEO is interested in them.
  • The situation is different between managers and their teams. Teams function on the basis of relationships and trust. If the CEO is invited, it is appropriate to attend team or department functions. Observe and learn from these interactions with the others. Most of all, listen actively, and patiently allow the interactions to mature. Don’t force things.

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How Do You Transition to New Leadership? Four Perspectives

Situation: The CEO of a professional service company is reaching retirement age. The plan for years has been for a key field manager to take on this role; however, neither the CEO, the founder nor most employees feel that this individual is up to the job. What can be done to either better prepare the key manager for the new role, or to demonstrate that this is unfeasible? How do you transition to new leadership?

Advice from the CEOs:

  • For the long-term benefit of the company, it is important to create a situation that will either prepare the field manager to succeed or provide the Company with a back-up plan for ongoing leadership.
  • If the CEO and founder are concerned about this individual’s ability to succeed, then coordinate a plan with the founder and then meet with the key manager.
    • Let the key manager know that the owners plan to sell the company in 3 years.
    • This can be an internal sale – the CEO and founder sell their shares to the key manager – or the owners will look for an outside buyer to buy out all current owners.
    • See how the key manager responds.
    • If the key manager expresses an interest in buying the CEO’s and founder’s shares, then require this individual to make the same level of financial commitment that the CEO and founder have made.
  • Another CEO experienced a comparable situation with an individual who was both underperforming and a significant shareholder.
    • This CEO created a very public vision of what he expected this individual to achieve – in positive terms. The CEO also put an outside hire in a similar role to create a performance comparison. The result was a significant increase in performance by the inside individual and a successful transition to additional responsibility.
  • If the key manager is to be put on a track that leads to the CEO role there will be two challenges: assuring that this individual can acquire the skills to succeed and assuring that the individual can demonstrate successful leadership within the Company. To meet these challenges, take the following steps:
    • Make a public announcement of the plan to transfer the mantle of leadership to the key manager;
    • Raise the bar of expectations for the key manager to demonstrate his or her leadership capacity;
    • Define a full program of training to provide the key manager with the skills to lead the Company;
    • Ideally, allow the key manager to prove his or her mettle through a highly visible responsibility – like growing a key market segment – so that he or she gains the respect of the others.
    • Require the same level of financial commitment that the CEO and founder currently bear, so that everyone knows that the key manager has “skin in the game.”
    • Put the key manager on the same compensation program as the CEO and founder, as this will become his or her compensation program on becoming CEO.

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