Tag Archives: Basis

How Do You Optimize Your Product Offering? Four Points of Focus

Situation: A CEO wants to take better advantage of his company’s product offering. There are many opportunities available, but the company needs more focus on optimizing these opportunities. How do you optimize your product offering?

Advice from the CEOs:

  • Brand – Where has the company been? Where is it going? The world is constantly changing – what’s the company’s new brand? The brand identifies the company and both your customers’ and business partners’ identification of the company and its products and/or services. In a changing world with increased competition and “noise,” having a strong handle on the brand and brand message is critical to remaining at the top of customers’ and partners’ awareness.
  • Education/Customer Advocacy – An underutilized source of marketing strength includes both customer education and customer advocacy. Customer education allows the company to better position its product and/or service to the customer and helps the customer better meet unrecognized needs. Customer advocacy positions the company along with its customers in an area of mutual interest and strengthens both bonds and loyalty.
  • Diversification & Channels – In a changing and rapidly diversifying world, being open to new opportunities and channels through which to reach the company’s stakeholders is a source of sustainable advantage.
  • Partnerships to Take Advantage of Diversification & Channel Opportunities – Partnerships are an underutilized resource to creatively diversify and open new channels to stakeholders. They require less investment than doing everything on your own and can form the basis for key alliances and strengths going forward.

[like]

 

How Do You Supervise Without Being Bossy? Six Points

Situation: A CEO has received feedback “through the grapevine” that some of his employees consider him to be bossy. This isn’t the image that he wants to cultivate. Instead he aspires to be a collaborative CEO who is approachable by employees. Have others encountered this situation and If so, what have they done? How do you supervise without being bossy?

Advice from the CEOs:

  • When you hold morning update meetings keep them short and to the point.
    • Review updates on an exception basis. Go down the list and ask whether there are any challenges that need to be addressed to assure that deadlines are met. If on track, then no need to discuss, unless an individual anticipates a challenge coming up.
    • Don’t try to solve specific issues during the meeting – this wastes the time of those not involved in the issue. Schedule follow-ups to address challenges or just continue the meeting with a couple of people who have issues and who can assist each other in developing solutions.
  • Do 1-on-1 checks at end of day, as necessary.
  • Manage by walking around. When visiting specific employees ask: How are you doing?
    • If they are struggling, ask about the problem. Listen and perhaps suggest the next step. Take care to watch any body language for signs of discomfort that suggests that the individual is struggling.
  • When planning a project set milestones and timelines for each project.
  • When following up, ask how the individual is doing on their segment of the project and whether they have the resources that they need – including time and knowledge.
  • Have employees build the schedule for the project – assuring that their timeline meets the company’s delivery schedule. Ask for commitment to meet the timeline and hold them accountable for meeting it.

[like]

What Do You Manage as You Adapt to Market Conditions? Four Points

Situation: A company is in the process of adjusting its customer and business focus in response to changing market conditions. Gross margin on projects that have been the company mainstay in the past have fallen significantly. The CEO is evaluating different adjustments to address this. What do you manage as you adapt to market conditions?

Advice from the CEOs:

  • The company’s business model is shifting from a staffing agency to a product development model. This means that the business must be driven by a different set of parameters and metrics:
    • A different time/utilization mix.
    • Different personnel – the company needs managers.
    • Changes to the organizational chart and incentives.
  • How does the company currently charge clients for Project Management?
    • Currently it is time and materials.
    • Consider charging on a percent of project cost basis. For example, 15% of total project cost. The pitch will be that the client will be able to reduce the overall cost of the project – ideally in both dollars and time – and that the company will have increased accountability for delivering these results.
  • How will this impact the company’s cash position? How will the company retain adequate cash flow during the transition?
    • The current cash position is 4 months of projected monthly cash plus receivables.
    • If there is drop to 3 months, flag a yellow caution light.
    • Two months becomes a red light.
    • What is the backstop if the company runs shy – if, for example, some engineers are not very active? In this case, will deferral of unpaid vacation time and other options allow the company to survive without further draining cash? Have a meeting with key managers to evaluate the impact of this option.
  • Consider looking at competitors for possible collaborations. This can be delicate because they may want to steal the company’s personnel and there are other risks, but sometimes promising deals can be arranged.

[like]