Category Archives: Leadership

Can do You Change Culture Without Losing Key People? Five Ideas

Interview with Cameron Tuck, CEO, ImperfectCEO

Situation: A mid-sized Company is more than three decades old. The challenges are modernizing operations and updating company culture to keep pace with customer expectations. They also need to diversify into new growth markets. Can they change the culture of the company without losing key people?

Advice:

  • Let people know that you value them. Consistently express your appreciation for what they do for the company, and don’t blame them for not being perfect. For them to be willing to grow as company culture changes, they need to feel safe – to understand that a change in culture does not mean the loss of their job.
  • Give employees consistent face time. Ask questions and seek their solutions instead of proposing your own. Involve them through collaboration. Tolerate the fact that their solutions won’t be exactly like yours.
  • Pick your battles. Select what you want to change and conserve your emotional capital. Think about what’s important and what’s not before you intervene. Let minor issues slide as long as they don’t impair schedules or performance.
  • Maintain an open door to all levels of the company. However, when an employee comes in with an issue or complaint, defer judgment to their manager. Never undercut your managers.
  • Your most important strengths will be patience and understanding. Stay mindful that change can be threatening, particularly if employees find it hard to see the big picture. Keep your themes and messages simple and repeat them as often as necessary to keep everyone focused.

You can contact Cameron Tuck at imperfectceo@gmail.com

Key Words: Culture, Modernize, Change, Collaboration, Delegation, Messaging  [like]

How do You Rebuild Company Morale? Five Suggestions

Situation: The CEO has regular lunches with staff to foster communication and sharing of information. In recent months few employees are attending these lunches. Also, a negative tone is beginning to pervade the office, though the situation seems to improve when the CEO is present. How would you address this situation?

Advice from the CEOs:

  • The immediate priority is to correctly diagnose the problem. Is this a question of the CEO’s energy or the team’s awareness of plans for the company? Is there something else going on of which the CEO is unaware?
  • Meet with employees. Have an open and frank discussion with them about the future of the company.
    • Meet with the most valuable employees first. Share hopes and vision for the business. Express appreciation for their contributions and discuss plans for their continued growth. Next, ask open-ended questions about the company and seek their input on how to improve it. Listen to what they have to say.
    • Next are borderline employees. Again, share the vision and appreciate their past and current contributions, but be honest about expectations for performance. Then ask the same open-ended questions that you asked the first group and listen.
    • For underperforming employees, again appreciate past and current contributions, but be clear that unless they substantially improve performance, future employment isn’t guaranteed. Ask the same open-ended questions asked of the other groups and listen.
  • Be patient. Don’t try to develop all the answers immediately. Listen and learn what drives employees – particularly keepers. Involve them in developing programs to drive the future.

Key Words: Communications, Morale, Employees, Diagnosis, Plan, Listen  [like]

How do you Maintain Focus on your Core while Expanding? Six Considerations

Interview with Clark Avery, President & CEO, Aesyntix Health

Situation: We’ve established a strong core business and it is time to diversity. Our principal growth opportunity is complimentary to but a different business model from our core. What are best practices for maintaining focus on core business while developing a new opportunity?

Advice:

  • First and foremost, be emotionally and strategically ready to make the bet and commit to action.  In doing so you must “know thyself.” Specifically, taking a long look to determine whether you tend to overanalyze or are too quick to pull the trigger. Understanding your tendencies will help in the steps below.
  • Establish the prerequisites for pulling the trigger. For us we had to determine the:
    • Level of operating stability for the core business that will allow you to split focus.
    • Level of financial stability and predictability that will support both core and expansion efforts.
    • Level of organizational and process stability that will allow you to take on the new opportunity.
  • Understand and define the differences between the old game and the new game.
    • What are the financials of the growth opportunity? How do they differ from your core business? Are there conflicts that must be resolved?
    • Can you launch an innovative solution to differentiate the new offering?
  • Gather enough understanding of market need that you will satisfy with the new opportunity so as to be able to address it effectively.
  • Establish a sound execution strategy and timeframe for launching the new business.
    • Some/many of your decisions will be wrong. You need the resources to tolerate a learning curve while running fast towards your goal.
  • Draft a leadership development plan of both the core and new business before you start. This plan must define the skill sets and growth needs of each business.

You can contact Clark Avery at cavery@aesyntix.com

Key Words: Diversify, Opportunity, Focus, Stability, Market Needs, Execution, Leadership Development   [like]

What are Best Practices to Develop your Staff? Seven Thoughts

Situation:  The CEO wants to build the team, identify leaders within the company, and develop managers. What are best practices to develop your staff?

Advice of the CEOs:

  • A great resource is “First Break All the Rules” by Marcus Buckingham. Among the key findings:
    • Great leaders are not the same as great managers. Good leaders are outgoing and goal-oriented whereas good managers are people-oriented.
    • Expecting good leaders to be good managers and vice versa is not effective. Only the exceptional individual exhibits both sets of talents.
    • The traditional business structure assumes that talented people will want to “move up” the organizational chart. The reality is that some people are very good at a particular level of responsibility, and are happiest with this responsibility.
  • How do to enhance your team’s leadership and management capabilities?
    • Evaluate your team for candidates who possess the qualities of leadership or management. Tailor your training to enhance the natural strengths of your candidates.
    • Draft agreed upon written responsibilities and performance objectives.
    • Regularly follow up and provide feedback.
    • Establish trial projects for new candidates that will allow them experience additional responsibility, and allow you to see how well they perform. Make the steps small at first. If they show talent, make successive steps more challenging.
  • Look at your organizational chart. Does it provide room for both leaders and managers? Does it provide room for the skilled role player who thrives in a particular role? If not, how will you fix it?

Key Words: Leaders, Managers, Staff Development, Advancement, Evaluation, Training, Objectives, Feedback, Organizational Chart

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How Do You Manage Your To-Do List? Five Recommendations

Situation: The Company downsized during the recession. The CEO and sales staff are overburdened by administrative and business development tasks. What’s the best way to bring to add resources to support sales and infrastructure?

Advice from the CEOs:

  • Look at what hats you are wearing. Wear the hats that fit best and take off the others.
    • If an activity is not core to your success, off-load it. For example: bookkeeping, shipping and receiving, records and basic correspondence.
    • These are necessary, but don’t generate revenue.
  • If your core businesses are sales and service, is one more profitable than the other? Can you outsource pieces of the less profitable activity short-term?
  • Where do you want to be personally in the next 2 years? On what roles do you want to focus? Build a plan to transition you into these roles.
    • The E Myth Revisited by Michael Gerber is a quick read that outlines the process.
  • You may not need to bring in a high level operations manager. Consider hiring an office manager to help organize you and your business development staff. For a smaller operation this person can take care of phones, bookkeeping, shipping and receiving and routine correspondence. This will allow executive staff and sales to focus on growing and servicing customer demand.
  • During the summer months hire high school or college summer interns. They provide an inexpensive source of labor, high levels of energy and creativity, and are eager for work experience.

Key Words: Business Development, Core Business, Sales, Service, Outsource, Role, Office Manager, Intern  [like]

How do you Respond Strategically to Market Uncertainty?

Interview with Kevin Moser, CEO, Dfine, inc.

Situation: The medical device industry faces uncertainty due to potential changes in reimbursement, increased regulation accompanying health care reform, longer FDA approval timelines and the economy. How does this impact strategy for an early stage medical device company?

Advice:

  • First and foremost it puts a premium on focus. We compete in a market dominated by large incumbents. When introducing new products in the past we would have blanketed the market to maximize early market share. Now we are being much more selective in terms of where we compete and putting more effort into targeted geographies.
  • This focus is accompanied by more caution and control of spending. We will only hire a new sales rep, for example, if we are assured that there is a significant customer base in the market that rep will serve.
  • Similarly, we are being much more cautious in our capital equipment decisions, and if an employee leaves we do not automatically replace that individual.
  • In terms of price planning, where in the past we would have counted on annual price increases, we now plan for the potential of prices decreasing over time to reflect new pressure on reimbursement and cost containment. As another example, in 2012 there will be a new tax on medical device companies. We assume that this will reduce our margins where in the past we might have passed it on to the buyer. Reduced margins will also impact our new product investment strategy.
  • The big change in long-range planning is that we are focused on slow, sustainable growth – maintaining both gross and net margins and profitability. This is a major change from five years ago when our focus was on maximizing rapid market penetration for new products. We want to be self-sufficient financially and thus avoid having to rely upon future fund-raising rounds.

You can contact Kevin at kevinm@dfineinc.com

Key Words: Medical, Device, Reimbursement, Regulation, Health Care Reform, FDA, Focus, Product Introduction, Spending Control, Hiring, Pricing, Growth  [like]

How do you Maintain Morale in the Face of Uncertainty? Three Guidelines

Situation: The industry is changing and the Company must adapt both structure and focus. This may require a layoff of staff not aligned with the new focus. How do you maintain morale in the face of uncertainty and possible layoffs?

Advice from the CEOs:

  • Ask for employee input as to industry trends and what possible directions for the company.
    • Employees are closer to the customer than the CEO and have valuable insights.
    • Gather input in small group meetings to prompt discussion and ideas.
    • Make this a research talk. Leverage the “wisdom of the crowd.”
  • Research other industries that have undergone similar changes.
    • What strategies did the most successful companies pursue? Could these work for you?
    • If faced with protracted uncertainty, what did they do while waiting for market clarity?
  • If a layoff is necessary, conduct it in one day:
    • Monday is better than Friday.
    • Do it early in the day. Give final checks the day of the layoff.
    • Provide instructions for filing for unemployment assistance via the Internet.
    • Hold a company meeting for remaining staff immediately after the layoffs. Focus your message on the future and positioning the company for the future.
    • Prepare a brief summary of your message, to distribute as a take-away.
    • Be prepared for a grieving process following the layoff. Consider outside assistance on grieving to overview the process.
    • Following the company meeting, have key employees conduct smaller group meetings to lead discussions and allay fears about the layoff. Fully prep these individuals about the situation with written responses to likely questions.
    • The benefit of a Monday layoff is that you will see everyone on Tuesday, and the team can continue to address their concerns.

Key Words: Strategy, Layoff, Change, Morale, Employee Input, Analysis  [like]

Are Your Employees Living the Company’s Values? Four Recommendations

Situation: A tenet of the Company is that all decisions are made consistent with Company Values. However, some of my managers are asking for guidance on how to do this. How have other CEOs encouraged managers to make decisions consistent with company values?

Advice from the CEOs:

  • Create cross-functional teams to address initiatives, solve problems and develop new processes consistent with company values.
    • This builds understanding other departments’ perspectives, and awareness of the impact of decisions on the company as a whole.
    • It builds awareness of company values and fights unhealthy competition between functions.
  • One company created an employee task force to encourage living company values. Their solution includes:
    • Review the company’s values and consider revising how they are stated for easy learning.
    • Involve employees in discussions of company values and how they are applied in their departments.
    • Create a cross-functional employee task force to address inter-departmental conflicts and to suggest solutions in line with company values.
    • Expect everyone to know the company’s values, and occasionally test them.
  • Build a vision of what the company looks like as an expression of its values.
    • Make living this vision part of your role.
    • Include living company values as a formal responsibility of managers.
    • Reward initiatives that build company values into company efforts.
    • Regularly review with your mangers their execution of company values.
  • Create “SMART” objectives around implementation of company values, and hold individuals accountable for achieving their objectives.

Key Words: Company Values, Decisions, Employee Involvement, Initiative, Vision, Role, Objectives, Accountability  [like]

How do you Prioritize Multiple Priorities? Seven Suggestions

Situation: The CEO was just promoted from COO. During the transition, the CEO is responsible both for past and new duties. There is an extensive list of Company priorities. How should the CEO prioritize this list for action?

Advice from the CEOs:

  • Key Take-Aways
    • Focus on Executive Committee roles first – the roles of your leadership team.
    • Select your leadership team carefully – the team that will implement your agenda. They will help you make key choices and implement changes and programs. It is essential that this team present a united front as you roll out any changes.
    • As CEO, you are now accountable for the success of the company.
      • Put issues on the table.
      • Gather input and advice from your team.
      • Make your decision on how to move forward.
      • Delegate responsibility and accountability.
      • Rally the team around your decision.
      • Follow-up to assure that things are getting done.
    • Be focused. If you only had the resources to do three things, which would these be? What will bring the greatest short and long-term value to the company?
    • Avoid micromanaging assigned responsibilities.
    • Bring in a consultant to assist you in implementing organizational changes that are necessary for the company.
      • Defining new roles and responsibilities.
      • Correcting behavior of team members that does not benefit the team.
    • As soon as possible, promote, or hire someone to take on your old roles. You will have your hands full as CEO.

Key Words: Priorities, Leadership Team, Accountability, Responsibility, Delegation, Follow-up  [like]

What’s My Role as CEO? Five Perspectives

Situation: The CEO questions whether he is the right person to lead the Company. The Company has solid revenues and profitability, but growth is lower than expected. How can the CEO improve his situation and solidify his leadership?

Advice from the CEOs:

  • The primary functions of the CEO are to assure the maintenance of company values, to provide vision, and to monitor resource allocation within the company.
  • Identify your strengths, and the most important areas where you need help. Create an organizational chart not of positions but of strengths that are needed within the company. Compare these positions with your own strengths, and focus your own activities on your strengths. Promote or hire talent to support you in the latter areas.
    • As you hire or promote and delegate, make sure that you are allowing those with new responsibility the latitude to run their areas of responsibility.
  • Should I consider hiring a CEO or COO?
    • Maybe. If you do, first identify the key leadership traits that we most want to see in a candidate.
    • If you hire a CEO, this individual should have skin in the game. They must be perceived as a leader, and there must be a clean hand-off.
    • Consider hiring a COO. This can be someone willing to take this role with the understanding that your long-term objective is to replace yourself as CEO. A person unwilling to come on as COO and to develop into the CEO may not be the right candidate.

Key Words: Leadership, Role, Strengths, Delegation, Organizational Chart, Values, Vision, Resource Allocation, CEO, COO                                                             [like]