Category Archives: Leadership

How Do You Build Consistency and Reliability as You Scale Up? Three Keys

Interview with Greg Hartwell, CEO and Managing Director, Homecare California, Inc.

Situation: Fast growing companies find it difficult to manage consistency and reliability of service as they scale to their next level of growth. They need to systematize what works and leverage technology to enjoy the benefits of scale. How do you build consistency and reliability as you scale up?

Advice from Greg Hartwell:

  • Invest time and effort to build an experienced management team. As a small company building a new service delivery model, it is helpful for the founders to know all roles so that you have a sense of what’s needed for each role.
    • Be open to hiring people from other industries. This brings a fresh perspective and broadens the pool of talent. There’s value in industry experience, but attitude and cultural fit are key.
    • The split between tactical and strategic skills is 80 / 20. Basic skills are necessary, but specialized knowledge can be learned.
  • Institutionalize how you recruit, screen, hire, train and retain. How do you do it like Disney – attracting and hiring the best of the best?
    • Know your market and the personality of those who will excel. This greatly simplifies the screening process.
    • Work hard on training. Our customer-focus starts with our employees. We complement natural talent with training that focuses on soft skills, and on consistency and reliability of service.
    • Find great advisors who can help build a training and retention system that works for you.
    • Minimize turnover by compensating people well, and treating them even better. Build a culture of recognition and shared experience that emphasizes the importance of the team and its members.
  • Embrace technology which enhances your ability to scale.
    • Don’t wait for something bad to happen and then rush to fix it. Anticipate and prevent mishaps.
    • Leverage communication technologies to tighten the bond between client and provider agency. Provide added services that are valuable and affordable.
    • Hand-held device technology is developing rapidly. Leverage this to increase consistency and reliability of service, enhance case reporting, reduce human error, reduce the ratio of supervisors to caregivers, and increase productivity. Be at the head of your industry class!

You can contact Greg Hartwell at greg@homecarecal.com, www.homecare-california.com

Key Words: Fast, Growth, Consistency, Reliability, System, Technology, Benefit, Management, Requirement, Talent, Recruit, Hire, Train

[like]

How Do You Transform Company Culture? Three Keys

Interview with Joe Payne, CEO, Eloqua

Situation: A company is the leader in an expanding market. To sustain growth, they must transform how their people operate so that they better address and serve the needs of their target customers. How do you transform company culture?

Advice from Joe Payne:

  • We have a saying at Eloqua: Culture eats strategy for breakfast. More important than this year’s product strategy is the culture you build that let’s employees make decisions on the fly because they know “that’s how we do things at Eloqua.”
    • Look at how you pay and reward your people. We all receive bonuses on the same team metrics: company sales, profitability, and customer satisfaction. If the team wins, we all win.
    • We are not a democracy, but everyone has a voice. Although we make decisions as a business, we avoid top-down management. We push as much authority and accountability as far down the organization chart as we can. You can only do this well with a strong culture.
  • We adopted a mantra to guide our way, “Get it done – Do it right”, and a set of metrics to make it part of our culture.
    • We created a two-by-two grid, with “Get it Done” on the Y-axis and “Do it Right” on the X-axis on which all employees, including the Executive Team, are plotted. If rated in the top right quadrant, that employee is doing well. If someone finds himself or herself plotted in the Upper Left quadrant (getting it done, but not doing it right), that person has one quarter to improve. Lower Right people get two months. Lower lefters are out that day.
    • We can measure “getting it done” using standard quantitative metrics, but “doing it right” is more qualitative. We ask questions like, “Is the person a positive source of energy for the team? Does she go above and beyond for other staff and for customers?” We provide examples to help evaluators plot individual performance.
    • Once we instituted this matrix, one of our top selling sales reps was evaluated as being in the top left quadrant. When he only paid lip-service to changing and didn’t correct this behavior after a quarter, we let him go, numbers and all. This decision was both a major “wow” and a major win for the company.
  • Culture and culture change start at the top.

You can contact Joe Payne at joe.payne@eloqua.com

Key Words: Culture, Growth, Transform, Customer, Needs, Pay, Reward   [like]

How Do You Build A High Performance Environment? Three Steps

Interview with Paul Limbrey, CEO, Elkiem USA

Situation: Leaders who are successful in the long-term have figured out how to build high performance environments. This enables them to continually produce breakthroughs by stimulating the performance of others, and to rise above their competition. What are the factors involved in building a high performance environment?

Advice from Paul Limbrey:

  • Our work is based on 20 years of research into high performance in individuals and organizations. First one needs to understand the dynamics that stimulate high performance in people.
    • Our research indicates there are several elements that combine to form a system that stimulate improved performance in populations. These elements include concepts addressing Direction – Achievement, Failure and Strategy, providing Status of current performance, and Motivation – reason/purpose plus reward/consequence. The final unifying element is the culture or guiding philosophy in an environment.
    • On a company level, the first task is to understand these dynamics as you have created them today. This enables you to see where you need to tweak your environment to better stimulate high performance.
  • How consistent is high performance across difference fields of human endeavor?
    • We find that all elements that encourage high performance exist in all environments.  However the potency of each element varies with the particular environment.
    • For example in some environments the Goals are more potent (Sales groups or athletes). In others culture is potent (the Military or companies like Southwest Airlines). In others the reward systems are most potent (Investment Banking) or the potential for failure (airline pilots or first responders).
    • Any of the elements can stimulate performance improvement.
  • How does one go about matching the right system and solution for a particular company?
    • Start by focusing on the potency of each subsystem – Directional, Status and Motivation – in your particular environment. How critical is each in shaping decisions and action taken?
    • Take the example of a CEO who has no vision for the future of the company. The result is inconsistent decisions day to day or week to week. The organization can’t focus on effective execution. The solution is to focus on Direction.
    • What about the CEO who is concerned with complacency. This is best addressed by looking to define what represents sub-standard more clearly for the organization.
    • If you have an “excuse rich” environment or desire greater accountability, look to your status or “exposure” systems to provide more accurate performance status first before looking toward your consequence systems.

You can contact Elkiem at usa@elkiem.com

Key Words: Leadership, Strategy, Performance, Environment, Success, Goals, Compensation, Measurement, Values, Behavior

[like]

How Do You Discourage Personal Work on Company Time? Three Solutions

Situation: A company recently hired two employees. In their first weeks of work, they were observed using company computers, on company time, to do personal work – in one case to monitor a personal web-based business. What is the best way to communicate company policy to these individuals?

Advice from the CEOs:

  • Everything starts with the orientation on the first day of employment and the atmosphere established in the first weeks of work.
    • Particularly in a small company, new employees should meet with the CEO whose job it is to describe the culture of the company, the vision for the future and broad expectations of the role and contributions expected from employees.
    • Matters concerning personal work on company time and with company equipment should be clearly addressed in the employee handbook. Key points should be reviewed by a representative of upper level management, along with a conversation to assure that these key points are clearly understood.
    • Particularly during the initial weeks of work, new employees should have frequent meetings with their immediate supervisors to assure that they have the resources they need, that any questions they have about their work are addressed, and that they are performing to company and role expectations.
  • Given what has been observed, you, as CEO, should definitely speak to them about the behavior observed, and give them the opportunity to explain what is happening.
    • Clarify expectations of all employees, and ask whether these individuals understand these expectations.
    • Document the meeting. If the behavior continues, take action.
  • What is being done by other employees, and is there a broader issue to be addressed? Are other employees behaving similarly? If so, the new employees may just be responding to what they perceive as allowable behavior within the company.
    • Start with a company meeting or a letter to all employees. Highlight relevant passages from the employee handbook, and speak in terms not only of company culture but of the destructive impact that this behavior has on company performance and viability. The future of everyone in the company is tied to company performance and success.

Key Words: Leadership, Team, Expectations, Personal Work, Company Time, Policy, Orientation, Culture, Expectations, Employee, Handbook, Evaluation Period, Supervision, Documentation

[like]

How Do You Help Managers Think Bigger? Four Guidelines

Situation: A company is transitioning from a time and materials to a fixed price bid model. Estimators and project leads find this transition difficult. We need them to think like business managers. How do you help managers to see and think in terms of the big picture?

Advice from the CEOs:

  • First, set up a framework that repositions projects in a business framework.
    • All projects are business go/no decisions with expenses, minimum profitability targets, and incentives provided for beating initial projections.
    • This will help generate more consistency in bids and final gross margins per project.
  • Next, teach managers and employees industry and company standards within your new model.
    • Do post-mortems on all projects. Did we make or lose money versus initial estimate? How much? How did we perform against estimated time and expense? Were client expectations met? Were they exceeded? What was good or bad about the project? Were there errors in the original estimates? Where could we have saved cost?
    • Use this information to improve your estimating process over time.
  • You have a long history of T&M projects. Categorize these by project type. Look at the hours required to complete the projects – both engineering and management time – as well as other costs. Establish range and averages within each category.
    • Look for key variables among the project categories: scope of project, learning curves, efficiency of team members.
    • Work through known costs and outcomes on past projects as examples to teach the process.
    • For new projects, calculate best, medium and worst case hours and costs. Bid based on your worst case as you develop your learning curve.
    • Make sure to include a project management fee on top of your T&M estimates. Eventually you want to develop an overhead percentage to cover project management.
  • Team your estimator with the project lead both for project input, and performance against the bid.
    • Evaluate and compensate both based on project outcome.
    • The critical measure will be gross margin generated versus gross margin estimated on the project.

Key Words: Leadership, Project, Time and Materials, Fixed Price, Bid, Framework, Consistency, Standards, Variables, Estimator, Lead, Incentive

[like]

How Do You Focus on Execution and Delivery? Three Observations

Interview with Doug Merritt, President & CEO, Baynote

Situation: A company has a proven technology and satisfied customers. To achieve their goals, they need delivery on sales and service to ramp revenue. At the same time, new opportunities arise daily. How do you keep the team focused on execution and delivery?

Advice from Doug Merritt:

  • The first thing to focus on is focus itself. Most of us don’t suffer from lack of opportunities, but from an inability to make hard choices and diligently pursue the few critical or high pay-off options. To tell the difference between gold nuggets and distracting bright shiny objects, you must have a clear strategy and priorities on customers and channels you want to develop. It is critical to choose the right opportunities that will optimize achievement of the strategic plan and to say not to those that don’t. This must be constantly reaffirmed through a simple set of metrics around your optimal customer set, revenue ramp, and quality of services delivered.
  • The second thing is attracting the right talent. A small and rapidly growing company has little time and resources to effectively train fresh talent. If scale is the issue, it’s important to identify and attract experienced individuals – those who have proven their ability to deliver and who bring along a high quality, proven, loyal following. Top talent that can open the purse strings of your target customers. This means hiring rock stars who do this better than you can! The challenge for the CEO is remembering that success almost always comes from hiring people who can do their jobs much better than you ever could. The CEO’s unique talent isn’t being the smartest person in the room – it’s your ability to build and guide an organization that will achieve more than you can alone.
  • Third is to keep the team focused on the most important priorities. The CEO needs to generate a crisp vision and to distribute information that maintains focus on that vision. Most “Type A” overachievers want to do lots of things well. The key is doing the right things well. You do this by measuring, and by creating transparency around the few key levers that drive the strategy.  It helps your cause to say no to a visible and enticing “bright shiny object” that, in the past, the team would have reluctantly accepted.  Finally, it also helps to create a few large and non-negotiable milestones that get the company to focus, as a unit, on achievement.   Ultimately, the CEO needs to coach and guide their team to do the right things right.

You can contact Doug Merritt at doug@baynote.com

Key Words: Delivery, Execution, Focus, Opportunity, Priorities, Customer, Channel, Plan, Metrics, Talent, Experience, Ego, Team, Vision, Information, Listen, Learn

[like]

How Do You Chase A Moving Ball? Three Fundamentals

Interview with Michelle Bonat, CEO and Founder, RumbaFish Technologies

Situation: Early stage companies focusing on social commerce and analytics face an unpredictable market. Nobody can accurately forecast market direction or even who the players will be in 2 to 3 years. What are best practices for chasing a moving ball?

Advice from Michelle Bonat:

  • In a rapidly evolving market it is critical to have laser-like focus on the needs of your customers. You must create value for them by understanding their needs, businesses and challenges. While technologies and markets change and evolve, human behavior is remarkably consistent over time. By focusing on rewards, sharing and customer motivations we better understand their needs. We see three fundamentals in working with customers.
  • First, focus on understanding needs versus wants. If Henry Ford had asked what customers wanted for better transportation they would have said “a faster horse.” They needed a faster way to get from Point A to Point B without getting rained on. We invent solutions that are incrementally better at addressing fundamental customer needs by leveraging technology and social commerce.
  • Second, work collaboratively with your customer. As we develop an understanding of needs versus wants, we develop an arm in arm relationship with customers and partner to evaluate solutions that work for them. We use short versus long release cycles with frequent checkpoints to assure that both sides are on the same page and that we understand the features that are most important to the customer. As a result, our customers become evangelists not only for the resulting product or service, but for us!
  • Third, go into any project with the customer’s success foremost in your mind. We focus not only on getting the solution right, but on assuring that the solution optimizes the customer’s primary objectives. That way we all share in the win.
  • The bottom line is that customers want to be treated as individuals and want their individual needs met. We honor this and make it central to our customer interactions. This way, no matter where the market goes, we will be a player.

You can contact Michelle Bonat at michelle@rumbafish.com

Key Words: Strategy, Leadership, Social, Media, Commerce, Analytics, Predictability, Unpredictability, Market, Direction, Player, Customer, Value, Needs, Wants, Behavior, Engage, Share, Understand, Technology, Social Commerce, Collaborative, Relationship, Success, Solution, Individual

[like]

Is it Better to Grow by Building Existing or Adding New Functional Teams? Three Approaches

Situation: Sales at a small company have grown rapidly. They need to expand staff to keep up with demand and fulfillment. There are two options: expanding current functional teams in sales and service or adding a back office operations function. Based on your experience, which of these two options makes more sense for a company of fewer than 20 people?

Advice from the CEOs:

  • Since the company is planning to grow from 10 to 20 people, create an organizational chart for what the company will look like with 20 people. From this back into what it looks like with 15, and then 10 people.
    • Look at how the positions work, and what talents you want to see in each position. Assess how well your current staff fills both current and anticipated talent needs.
  • The company’s key market differentiation is and will continue to be exceptional client service. Here are some of the questions to ask:
    • Are the back office needs of the sales and service teams similar or different?
    • If there is enough overlap, can one person, and eventually a team, supply the operational needs of both your client services and sales functions?
    • If there is little overlap, what specific needs are currently unfulfilled by each team? Is there enough work to justify adding more than one person so that each team manages their own operations?
  • One option is a matrix organizational structure which can work well in a firm of 10 to 20 people. Key factors include:
    • Establishing a company culture to compliment your strategy and objectives.
    • Establishing clear expectations of accountability and expectations to govern the model.
    • Matrix structures don’t always succeed. Ask whether your current people and culture are suited to a matrix organization.

Key Words: Growth, Staff, Demand, Function, Team, Sales, Customer Service, Organizational Chart, Talent, Matrix, Culture, Objectives, Accountability, People Skills

[like]

How Do You Stay Focused While Building? Five Suggestions

Interview with G.K. Sally Solis-Cohen, President, CEO Intronet

Situation: An early stage company is simultaneously undergoing geographic expansion and broadening its network to include new audiences. This mandates finding the right people to run the new opportunities while staying focused on existing operations. How do you stay focused on core operations while building new opportunities?

Advice from Sally Solis-Cohen:

  • First and foremost, understand your own limitations. Know what you can do, what you can’t, and delegate what you can’t do. This means choosing the right people to whom you can delegate important initiatives. As a start-up you have few people to whom you can delegate. Make sure that they see the opportunity as you do and have the skill and personality sets to handle their responsibilities. The choices that you make in selecting your core team will be critical to your success.
  • Make sure that your team talks back to you – your need their perspective and feedback, especially when their perspective differs from your own. Listen openly to their ideas. At the same time listen to your customers; they will keep you focused on your business and marketing plans. Focus more on listening, thinking and doing than speaking.
  • Have a very clear set of priorities and a to-do list. Focus on your A priorities. Delegate the rest. When you’re growing it doesn’t double your work, it quadruples it with travel and extra distractions.
  • Stay focused on your core value proposition. Keep reminding yourself why you started the business. Observe the validation that you receive from your customers and users. Live your value proposition.
  • If you are talking to nay-sayers, you’re talking to the wrong people. Surround yourself with positive people who are heading in the same direction that you are and who can present alternate points of view in a positive tone.

You can contact Sally Solis-Cohen at ssoliscohen@ceointronet.com

Key Words: Growth, Expansion, Right People, Opportunity, Focus, Operations, Limitations, Delegate, Feedback, Listen, Priorities, Distractions, Validation, Positive

[like]

What are Best Practices for Effective Delegation? Three Thoughts

Situation: The CEO of a small company finds that whether he gives broad direction to employees or very specific instruction he gets the same result: they don’t seem to understand what he wants. He feels that they don’t have a sense of buy-in or urgency. What are best practices for effective delegation to improve results?

Advice from the CEOs:

  • You recently fired an employee for inconsistent performance but didn’t tell your staff. When you return to the office this afternoon, get the employees together and tell why the individual was fired. Let them know that this is part of a broader pattern that you see within the company and that if you see other cases of individuals not following through on their assigned responsibilities you will have to take additional action. Unless your employees understand that nonperformance has consequences, there will be no change.
  • In your operations, set subassembly goals and intermediate milestones coupled. Create and post a set of charts in the operations room so that employees have a regular visual reminder of how they are doing. Bring these charts to employee meetings and discuss how the company is doing. If deadlines aren’t being met, ask for input on how to improve performance. Celebrate successes with recognition for individuals or groups who demonstrate the ability to meet objectives.
  • Hire an operations manager with experience working with teams the size of yours. You want an individual who excels at motivating and getting results from people, and who has supervisory versus managerial experience. Think platoon leader – a person who excels at effectively running small teams.

Key Words: Delegation, Direction, Buy-in, Urgency, Performance, Consistent, Consequences, Vision, Priorities, Goals, Milestones, Chart, Review, Employee Input, Improvement, Celebration, Manager, Motivation, Results

[like]