Situation: A CEO senses that employees don’t have his sense of urgency regarding the business. A case in point is responding quickly to new customer inquiries in a competitive market. Too often, he takes over to assure that bids are submitted quickly. How do you get comfortable delegating to staff?
Advice from the CEOs:
- Prepare for a meeting with staff by defining the key desired standards in advance.
- Initiate the meeting with this message: “We have a company image. This is how we define it.” Work with staff to create standards that define this image.
- Agree on standards with the team.
- Discuss standards with the team but have them make the decision. Guide the conversation – through questions – to focus on the desired standards. Be open to using the language developed by staff to enhance ownership.
- Examples of standards that may apply:
- Response time to incoming calls, maximum number of rings before response.
- Time to return telephone messages.
- Time to return emails.
- Invoices completed the day or the order, or whatever is appropriate.
- Establish a response regimen – assure that response is professional.
- Train all people who pick up the phone.
- Assign rotating office days for salespeople with responsibility to answer the phones.
- Emphasize the importance of speedy response with an explanation that everyone will understand.
- When a customer calls, assume that they are also calling 2-3 other suppliers. The first responder can shape the conversation in favor of their company and offering – for example the company can offer both a solution plus design and logistics assistance.
- As first responded, assure that the focus is on the company’s strengths – this puts the competition at an immediate disadvantage.
- Enforce and maintain the standards
- Once standards are set, make review and updates of performance against standards part of weekly sales meetings. Use large charts to track this.
- Create friendly internal competition. Who got the most business last week? Who did the best with incoming calls? Have the team develop competitive goals.
- Recognize top performers with $50 – $100 cash award, restaurant certificate, etc. Make it fun!
- If “everyone” is supposed to pick up the phone this becomes “nobody” because nobody is responsible for picking up the phone!
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