Tag Archives: Performance

What are the Strategic Components of a Sales Model?

Interview with Sanjay Sathe, President & CEO, RiseSmart.com

Situation: RiseSmart is in the process of building an inside sales program to complement their outside sales capabilities. What are the most important strategic components of an effective sales model?

Advice:

  • In a marketing and sales system, marketing is the precursor to everything. If you can’t effectively deliver your message to your audience, you have no lead generation machine and sales must resort to cold calls.
    • In an online world, one of the key components of a marketing system is the email campaign, combined with tools for rapid and responsive follow-up.
  • In RiseSmart’s system, the inside sales team is primarily responsible for following up on leads.  The team’s role is:
    • To qualify the prospect responding to our marketing efforts. Is this person the right buyer for their company? If not, who is?
    • Does the company have a budget for our services? If not, when will they?
    • Is this the right time? Do they have a current contract in place? Are they actively looking?
  • The most critical aspect of the inside sales rep’s role is to be an effective filter in collecting and passing data to the field sales force.
  • Many inside sales reps fail because their performance is measured on the number of calls made, not the quality of the calls or information gathered.
  • Our incentives for inside sales are based on the quality of data gathered and on the success of field sales in closing the leads they receive.
  • The effectiveness of outside sales really comes down to choosing the right people.
    • The 80/20 rule applies here.  One out of five field sales reps hired is truly successful, one is marginal, and three don’t make it.
    • We hire based on experience selling to our target customer groups, subjective elements, and careful reference checks.
  • As CEO, I consider hiring good people the most important thing I do.

You can contact Sanjay Sathe at ssathe@risesmart.com

Key Words: Inside Sales, Field Sales, Qualify, Filter, Performance, Measurement, Incentive, Selection  [like]

Working with an Off-Shore Business Partner – Six Recommendations

Situation:  The Company has an off-shore business partner. Primary concerns involve team performance, process documentation and anticipating sales/marketing problems before they become issues. What have you found effective to monitor these areas?

Advice from the CEOs:

  • At the executive level, keep things simple – identifying the major goals and pieces of projects that are the make-break points.
  • Simplify the high level summary and make sure that all of the supporting activity is aligned with and supports key project or company goals. Some members manage projects with weekly or bi-weekly meetings.
  • The benefit of keeping it simple in your own mind is that you can always return to this simplicity when dealing with detail level queries from the partner. It keeps you grounded and on track.
  • One company uses project timelines that clearly show each of the teams where they fit into the project and how important it is for them to complete their portion of the project on time and to spec. Keep everything simple and direct.
  • Sales tracking and management is different from development projects. Drive monitoring off forecasts, pipeline, and achievement of metrics that track with the forecasts.
  • In working with your off-shore partner, organize your presentations so that the key points of emphasis are readily visible. Have back-up slides to show detail aspects of particular projects or initiatives, and be prepared to cover the details if needed. This will help to build confidence between you and your business partner.

Key Words: International, Partner, Performance, Process Documentation, Sales, Marketing, Alignment, Project Management, Communications                 [like]

Planning Compassionately for Tragedy at Work – Seven Suggestions

Situation: A long-standing employee committed suicide away from work. Relatives of this person work in the company. How can the CEO assure that assistance is available to help employees resolve their emotional shock?

Advice from the CEOs:

  • First, do not assume that this is a passing situation and that all will recover without assistance. One never knows what may have passed between employees in the days or hours prior to the event or what lingering feelings of guilt or involvement may remain and impact future performance or development.
  • Initiate personal contact with those employees closest to the individual to console them.
  • Search for local resources on death and dying that provide trained counselors to work with employees. The service is generally free of charge, but a donation is appropriate.
  • Be proactive – create a remembrance fund to allow employees to contribute as they wish. This can assist them in their personal bereavement process.
  • Establish a company bereavement policy – for example 3 days time off with pay with guidelines as to situations that trigger this benefit – so that they can deal with their loss.
  • One company has an Employee Assistance Program. They pay about $5000/year to access services for employees. This has been a very good program for the company.
  • There will inevitably be future situations that arise through accident, illness or other causes that will directly impact employees. It is best to be prepared with a plan in case any of these occur.

Key Words: Performance, Bereavement, Policy, Planning  [like]

We Only Want A-Players – But Do They Want Us? – Five Strategies

Situation: An early stage company will staff-up over the next year. In the past the CEO has recruited individuals with big company experience and solid resumes, only to find that they had difficulty transitioning to the hands-on responsibility of a small company. How do you find candidates who are highly experienced but who can also excel in a small company environment?

Advice from the CEOs:

  • The best candidates are not in the job-search pool. They are currently working but open to a change. Some will wish to return to a more hands-on situation.
  • Let people know that you are looking for “the best” and have a great opportunity. Create some buzz.
    • Go to your network ask “who do you know?” Don’t be shy!
  • Look for achievers – with proven performance in companies of the size that you plan to be in 12-18 months. Check their references carefully.
  • What can we do now, while we seek the right people?
    • Use contractors and consultants. These people are more entrepreneurial, self-starting, and self-accountable. Monitor their work. If they are good, add them to your team as permanent employees.
    • Develop a milestone-based personnel plan as part of your business plan:
      • When we hit Milestone A, we will need an operations manager.
      • When we hit Milestone B, we will need channel or market development expertise.
    • Conduct case studies of how other companies in your or similar spaces have facilitated their scale-ups. What worked? What didn’t? Why?

Key Words: Candidates, Recruiting, Fit, Culture, Start-up, Achievers, Performance  [like]

The New Manager Isn’t Cutting It. Not My Fault!? Four Important Questions

Situation: I recently hired a new high level manager. To integrate the individual into the company the original set of assignments was limited in scope – to help the manager get to know others within the company. This manager seems to over-analyze things. Long hours are spent carefully drafting plans but there is little action. Did I select the right person, and how do I manage them without micromanaging?

Advice from the CEOs:

  • It looks like this person is working long hours but not necessarily productive hours. This is costing you time and money – both yours and your employees. The question is whether the root cause is the individual’s behavior or your own expectations and behavior.
  • Ask yourself the following questions:
    • Have you clearly outlined your expectations in terms of what is to be delivered, the time in which it is to be delivered, and any constraints around the projects for which this person is responsible?
    • Have you provided necessary resources, and empowered the individual to make the decisions necessary to bring projects to completion?
    • Have you scheduled regular update meetings with this individual and openly discussed project progress and obstacles to completion?
    • Have you set appropriate expectations with your other staff as to the authority of the new individual, and are you honoring those expectations in your own behavior?
    • If you have done these things, and the individual is not performing, then it is time to ask whether you hired the right person.

Key Words: Manager Performance, Objectives, Expectations, Delegation, Planning and Review  [like]

The Dreaded Performance Review: Two Methodologies

Situation: We set objectives for employees; however these objectives frequently aren’t met, and there are lots of excuses for not meeting objectives. Most frustrating, employees are eager to share good news, but hide bad news and performance issues. What do other CEOs do to prevent these problems?

Advice from the CEOs:

  • A service company’s method:
    • Frequent measurement of performance against objectives.
    • Key metrics are monitored with top staff in weekly meetings that last tops one hour. We use a problem solving approach to address obstacles and to correct performance.
    • The CEO watches the direction, and staff makes the changes to make corrections to direction.
    • The trick is in the metrics. Metrics must measure meaningful performance and be tied directly to the company objectives.
  • A light manufacturing company’s method:
    • Historically the CEO had a problem holding on to non-performing individuals for too long.
    • He addressed this by instituting objectives and eliminating non-performers. The result: reduced complacency, and improved morale because performing employees were tired of taking up the slack for non-performers.
    • Documentation of non-performance and establishing a solid case for eliminating the employee are critical to avoiding wrongful termination suits.
  • General Observation: if a company has objectives, but lacks meaningful metrics to measure performance against objectives or a regular review process to assess performance against objectives, then the objectives are meaningless.
    • The CEOs’ experience is that establishing meaningful SMART (Specific, Measurable, Appropriate, Realistic, Time-Bound) objectives and regularly assessing performance in a collaborative atmosphere are the most important ingredients to an effective performance management system.

Key Words: Performance, Objectives, SMART Objectives, Employee Reviews, Performance Reviews  [like]
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How Much Rope Do I Give the New Sales Guy to Hang Himself? Four Pieces of Advice

Situation:  We hired a new sales person 3 months ago. To date, the sales person has signed some good customers, but only generated $5K in sales. How patient should the CEO be with this person, how much time should be allowed to demonstrate performance, and what metrics do other Forum members use to assess or incentivize sales performance?

Advice from the CEOs:

  • Set 90 day targets that you expect for the individual to reach:
    • X new accounts.
    • Y in sales revenue.
    • Other measures as appropriate to your business.
    • Set these targets WITH the individual, not FOR them so that the individual has ownership of the targets.
    • Monitor frequently. If the trend is below the target, ask what the individual plans to do to meet or exceed the target.
    • Targets are best set at the time of hiring. If the individual cannot approach these numbers, then cut sooner rather than later.
  • How do you differentiate the sales person from the sales talker?
    • Based on results. Expect to see results quickly.
  • The traits that correlate with success are not traits that reps develop after they are hired. They have to have these from the beginning. Your hiring process must select for these traits.
  • There are a number of companies offering tools that will help you to identify whether candidates for a sales position possess the traits that you deem most important. Among these is TTI – Target Training International – www.ttidisc.net and Sandler Sales – www.sandler.com.

Key Words: Sales, Management, Performance, Assessment, Objectives  [like]