Tag Archives: Loyalty

How Do You Manage Long-Term Members of the Team? Three Strategies

Situation: A company has a team that built their critical systems some time ago. The CEO is upgrading skills and adding new team members to update these systems to current technology. The challenge is that the original team members don’t see the need to update the company’s systems.  How does the CEO help them to see the benefit of upgrades? How do you manage long-term members of the team?

Advice from the CEOs:

  • Given the company’s values of loyalty between company and employees, it’s not possible to just shoot these people. Given them the opportunity to remain valuable to the company. Be patient
  • If there is friction between the employees who have been with the company for a long time and the newcomers, make them work things out. Don’t try to fix it.
    • Be public about company and team objectives, expectations and timelines. Explain where and why the company is going and the potential benefit to them and to the company.
    • It will be messy at first. There is risk. However, these are mature individuals and the new people come in with a great deal of experience, so this may mitigate the risk.
    • As necessary, work one-on-one with individuals. Make it clear what is and is not acceptable behavior; for example, sniping at each other and spreading discontent.
    • Where obvious conflict occurs, have the individuals involved go talk it out over a beer. Let them know that they are expected to be able to handle and resolve their differences.
    • Don’t let individuals become destructive. If necessary, put individual long-termers in roles that are not obstructive to new initiatives.
  • Some long-termers may leave on their own and solve the problem. It will become obvious who they are.

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How Do You Address the Compensation Side of an Employee Development Plan? Four Points

Situation: A CEO has an employee who consistently performs above expectations. The employee has asked whether they could be rewarded for over-performance on customer retention and for gaining new business from existing customers. How can this be structured? How do you address the compensation side of an employee development plan?

Advice from the CEOs:

  • This is the type of employee that every CEO wants to see. Responding positively to the employee’s request is essential, and an opportunity to assure the employee’s loyalty and retention by the company.
  • One structure is bonus multipliers based on under or over performance. An example of the structure could be to assign and have the employee agree to a target for customer retention or new business acquisition from existing customers. Bonus is then impacted by their performance against this objective as follows:
    • Hit <85% of the target – no bonus;
    • Hit 85-100% of target – receive your standard bonus;
    • Hit 110% of target – get bonus times 10%
    • Hit 120% of target – get bonus times 20%
    • And so on.
  • This is just an example for the purpose of illustration. Variations on the original bonus plan can be negotiated with the employee, and adjusted over time to further encourage continued outstanding performance.
  • The multipliers do not necessarily have to be large, but are there to show that a certain level of performance is expected to receive this portion of the bonus. In addition, the employee can increase the bonus by overachieving their objectives.

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How Do You Improve Your Time Management Skills? Four Recommendations

Situation: A CEO is finding that reduction in staff over the last two years combined with expansion of business have left her in a quandary trying to manage too much. While the prospects of bring in new staff are improving, she wants to improve her time management skills to support company growth. How do you improve your time management skills?

Advice from the CEOs:

  • Delegation and communication around delegation is about “monkey” management – getting the monkeys off you back and onto the backs of others. In addition, it’s about not letting others put inappropriate monkeys on your back.
  • Think about the difference between:
    • Empowerment versus involving yourself in all aspects of the business.
    • Empowerment is more effective and frees up time to focus on new opportunities and growth.
    • Involving yourself everywhere quickly leads to a time crunch and is less effective.
  • Set quarterly goals for yourself, just as you set quarterly goals for the company. This drives achievement and growth. It helps you to:
    • Clarify your role – where you should be focusing your time, and to
    • Let go.
  • Think of your staff as your customers. Like customers, the more you give and recognize them, the more they love you. Effectively, this is serving your staff just as you serve customers. This is called Servant Leadership and builds both empowered employees and great employee loyalty.

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What Can be Learned from Employee Departures? Five Observations

Situation: A company has recently seen the departure of several younger employees. Reasons given were better offers at other companies. These employees have been replaced by what appears to be better talent. The CEO took these departures personally and is concerned about the impact on the departments of those who departed. What can be learned from employee departures?

Advice from the CEOs:

  • In working with Millennial employees, it may be necessary to lower your expectations in terms of employee loyalty, work ethic and longevity. Millennials have a different perspective. Recognize this and build expectations around it.
  • Be frank with new employees up front. Plan their career progression out 36 to 48 months and let them know that this time will give them great training. If they are interested in the company and career progression beyond this, then the company be open to discussing options with them.
  • Use outside resources to do a 2–3-month post-op on those who left, as well as to help monitor employee attitudes on an ongoing basis.
    • The outside resource can conduct interviews by telephone, on a confidential basis. The objective will be to assess the reasons why the employees left once the emotions of the action have died down. Summary results of the interviews will not identify the past employee. This will prompt them to be frank with their feedback.
    • Similarly, use an outside resource to conduct confidential telephone interviews with random current employees on a periodic basis. Let the employees know that they will be contacted by an outside agency on a random basis, and that their responses will be confidential. The purpose is to gain information on how the company can better address employee needs in the work environment. Only aggregated and summary results will be presented to the company.
    • These actions will help to assess whether the departures were an extraordinary event or an early warning of more systemic challenges within the workforce.
  • The increased salary needs of those who left may be symptomatic of the current economic conditions.
    • Currently, the need of companies to attract talent has increased pressure to raise wages. Along with this and there is increased turnover among employees who believe that they can make more elsewhere. There is little that can be done to run a sensible business while trying to keep up with current salary demands.
    • Most companies who survive successive boom and bust cycles do not respond to wage pressure, knowing that each boom will be followed by a bust.
    • Once the next bust sets in, wage demands will go down until the next boom cycle starts.
  • Should anything to mitigate the impact of employee departure on their departments?
    • Keep ears open for any sign of an ongoing impact.
    • As above, consider an outside resource to check the temperature of the employees.
    • The best mitigation may be a strong integration of the new, energetic R&D employees into the team.

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How Do You Address Employee Departures? Four Points

Situation: A CEO is concerned that three members of the R&D Team recently left the company. All were in their late 20s and were close. All three cited receiving better offers from another company. They have been replaced by what the company considers better talent. The CEO is concerned about the impact of this turnover on company morale and performance. How do you address employee departures?

Advice from the CEOs:

  • In working with Gen Y through Millennial employees, it may be necessary to adjust expectations in terms of employee loyalty, work ethic and longevity. Younger generations have a different perspective. Learn from this and adjust expectations accordingly.
  • Be frank with new employees up front. Plan their career progression out 36 to 48 months, and during this time give them great training. If they are interested in the company and career progression beyond this, discuss options with them.
  • Use outside resources to do a 2–3-month post-op on the three who left, as well as to help monitor employee attitudes on an ongoing basis.
    • The outside resource can conduct interviews by telephone, on a confidential basis, to assess the reasons why the employees left once emotions have died down. This resource should only provide summaries of the interviews without identifying which past employee said what. This will prompt them to be frank about their feedback. This can yield valuable lessons.
    • Similarly, use an outside resource to conduct confidential telephone interviews with random current employees on a periodic basis. Let employees know that they will be contacted by an outside agency on a random basis, and that their responses will be confidential. The purpose is to better respond to employee needs in the work environment. This will help to assess whether the departures were an extraordinary event or whether they are an early warning of more systemic challenges within the workforce.
  • The increased salary requests of those who left may be symptomatic of a “boom and bust” economy.
    • When things are heating up, and through an employment peak, there is increased pressure to raise wages, accompanies by increased turnover among employees who believe that they can make more elsewhere.
    • Most companies who are able to survive successive boom and bust cycles do not respond to the wage pressure, knowing that each boom is followed by a bust. Those who inflate their wages to keep up often end up dying during the bust.

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How Do You Bring Children into the Company? Seven Observations

Situation: The CEO of a company is looking at her succession plan. The preferred option, from a family standpoint, is to groom one of her children to eventually become the CEO. A concern is how current key employees will react to this plan. How do you bring children into the company?

Advice from the CEOs:

  • As preparation for a key role at the company, have your child gain experience at a company that has been where the business is today but has grown to a higher level. Learn from them what they went through and what they would change were they to do it again.
  • How did Peter the Great become the greatest leader of Russia? As young man, and son of a czar, he apprenticed in England and Holland – in ship building and other important arts that were scarce in Russia. He was able to leverage what he learned to help build the country when he became czar.
  • Have them develop the leadership qualities and maturity that they need to run this company in another company – where there is the freedom to make mistakes and learn from them. Bring this wisdom and experience back to the company. It will help gain the respect and loyalty of company employees.
  • Have them take on tasks which are not comfortable – for example, sales. Don’t underestimate the value of being able to visit a new customer. This is the key role of the principal of any company.
  • A parent/child relationship can be difficult in business. It can get tense when business, money, survival of the company and making payroll are on the line.
  • The son or daughter must be aware that in a new role one doesn’t start out in control. This may be achieved in the end, but it is not the starting point.
  • An option, once experience has been gained in another company, is to have the individual start a new branch of the company in a different location. This will provide a valuable learning experience and will demonstrate both capacity and success to company staff.

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How Do You Set Up an Office in China? Seven Suggestions

Situation: A company has an opportunity to build an office in China. Their principal objective is to reduce their cost of providing services. A partner company has offered them space in its existing office in China. What is your experience working with Chinese culture? How do you set up an office in China?

Advice from the CEOs:

  • Hire someone in your US office with an engineering background who is fluent both in Mandarin and in the subtleties of Chinese language and culture. Fluency in Chinese language and culture is particularly critical when you are dealing with difficult process issues.
    • Investigate local organizations such as the Silicon Valley Chinese Engineers Association. Through these organizations you may find candidates for this role who are also excellent engineers and additions to your team.
  • Employee loyalty issues in China will be more challenging than in the US. Chinese employees want to build their resumes as quickly as possible and perceive that job-hopping will facilitate this, just as was the case during the dot.com boom in Silicon Valley.
  • Offer a significant carrot to Chinese employees – after X years of work for us in China, you get Y months of work, at our expense, in our US office. This is a much sought-after experience for Chinese employees.
    • Be prepared to deal with departure soon after return to China, or employees declining to return to China at the end of their US stint.
  • Build a stronger process documentation system than you need in the US to assure both that work is done to your standards, and so that you can easily replace talent lost to turnover.
  • Have a recruiting program based in China to fill your personnel needs.
  • You will experience a culture clash when it comes to the value placed on equity and in understanding the meaning of a contract. For China in its current state of development, neither term is well-established by US standards.
  • Time tracking is not clean cut in China and vacation time needs differ. An example is the month of February for Chinese New Year.

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Is It Wrong to Hire Family Members? Six Considerations

Situation: A small but very profitable business was founded and has been run for two generations as a family-owned and operated business. To boost performance, the CEO hired a general manager with a good background who is not a family member. The general manager has told the CEO that he feels that there are too many family members in the business. The CEO likes hiring people she trusts, particularly friends and family that she has known for a long time. Is it wrong to hire family members?

Advice from the CEOs:

  • Don’t try to change what you’ve already done – plan for the future.
  • Acknowledge the GM’s idea. Tell him that you appreciate his suggestions. Suggest that he test hiring more non-family members to cover one of your low risk market segments. Measure the performance of this team versus the other teams within the business.
  • The challenge with family members is accountability and objectivity. The question for the family owners is whether they have the freedom to act in the interests of the company. Can they put family ties aside when someone is not serving the interests of the company?
  • The essential question for the family that owns the business is – what do you want to maximize? If it’s loyalty and longevity – keeping the family together, employed and in harmony – they can be good. If it’s profits and performance – family and friends can be difficult if emotional ties cloud business objectivity.
  • The upside to family is loyalty and trust. That said, family and extended family friends are different. The latter don’t have the same ties or sense of loyalty.
  • Can you keep employees for too long? Yes. Make sure that you evaluate all employees every year. Establish job and performance standards and make sure that all employees – family and non-family – are held to the same performance expectations.

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Can Bonus Plans Differ Between Departments? Four Thoughts

Situation: A CEO wants to build a new bonus program for the company’s professional services team. He wants to include a customer satisfaction component, because the group is historically weak in this area. Does it make sense to have a different bonus plan for professional services personnel and managers than for product development personnel and managers? Can bonus plans differ between departments?

Advice from the CEOs:

  • Many companies have different bonus structures for different departments. This is natural because different departments have different functions. For example, Sales may evaluated for bonuses based on a combination of revenue and gross margin achievement, while Finance is evaluated on profitability and Product Development is evaluated on hitting product launch schedules and new product sales.
  • Changing bonus structures can be a sensitive matter. If the team impacted is not included in the process of drafting the new plan, changes may be perceived as negative. If this is the case, it’s better to frame the new program so that you limit your commitment to it to just one year, and let the team know that this may change this next year.
  • How do you go about including customer satisfaction surveys as a component of bonus calculation?
    • If you want to use customer satisfaction as part of the plan, benchmark customer service satisfaction before you launch the plan. If you don’t benchmark, how do you know whether performance improves?
    • Survey response rates will be an issue – you won’t get 100% and may get a survey response rate of 10% or worse. Be prepared for this and make sure that data with a low response rate will support your objectives.
    • A survey is a lagging metric. If you can find a measurable leading metric to use as well this is better.
    • Be careful of how the survey is drafted and who conducts it. Both can bias results.
  • As an alternative to making customer satisfaction part of a bonus plan, consider starting a customer satisfaction or loyalty program. The most important question to ask will be: would you recommend us to your peers?  Any low response guarantees a follow-up call from the company.

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