Tag Archives: Cheerleader

How Do You Improve Communication with Your Team? Six Thoughts

Situation: A CEO is concerned that communications with her team regarding tasks, goals and operational objectives are insufficiently clear. Members of her team sometimes express confusion with her directions and what has been assigned to them. What have others done to better communicate with their teams? How do you improve communication with your team?

Advice from the CEOs:

  • Write down what you plan to say and how you will say it before meeting with member(s) of the team. Once direction has been given, ask them to restate the directions or instructions. Ask whether these were clear and whether more detail is needed.
  • Assume that it will take team members 3-4 times the time that it may take you to do the same thing. This will improve over time as they approach your level of skill performing specific tasks.
  • Heartily congratulate achievement – be a cheerleader!
  • If the individual brings up other thoughts that are off point to the planned or immediate objective thank them for the input. Respond – let’s note this separately for the time being and come back to it later once when we address the immediate challenge.
  • Set deadlines for accomplishing objectives and ask where there will be conflicts. Negotiate mutually acceptable adjustments if these are necessary.
  • Communicate the bigger picture. Help them to understand how the assigned task or objective will further company objectives and improve or augment operations or functions. Share the larger vision and their role in achieving it.

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How Do You Refocus on Growth? Four Points of Emphasis

Situation: A CEO wants to refocus his company on growth following a difficult two years. Employee absences and stress due to the pandemic have had a significant effect on performance. The objective is to rally the team and excite them about future prospects. How do you refocus on growth?

Advice from the CEOs:

  • Focus on the top goals for the company: revenue, customer satisfaction, product quality and delivery, and strategic positioning.
    • These have been company strengths in the past and will form the foundation for new growth and opportunities.
    • This is the time to be the head cheerleader. The company has a strong past and will be even stronger in the future.
  • Key points of communication to the company:
    • We have a strong Good News/Good News story – the company has survived the last two years, has an aggressive plan and a strong future, and will do even better as conditions return to normal.
    • The company is focused on an important and growing sector and is positioned for strong growth as customers refocus their companies.
    • Start this aspect of the communication this week – then keep on repeating it to reinforce optimism as the company repositions itself for new opportunities.
  • Communications to customers to support the strategy:
    • Tell clients that the company is healthy and well positioned to continue to meet their needs better than any other alternatives available to them.
  • Allow a few months for employees to regroup.
    • Staff will be exhausted, physically and emotionally, following the last two years – give them time to regroup and refocus.

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