Tag Archives: Women

How Do You Improve Morale and Performance in a Professional Services Company? Four Observations

Situation: The CEO of a professional service company says that his employees have been through a lot of stress over the last few years. He wants to improve company morale to boost performance and is interested in how others have done this. How do you improve morale and performance in a professional services company?

Advice from the CEOs:

  • Manage Morale and Employee Feedback – In times of economic change and adjustment, it is important to have a good handle on what employees are thinking about their jobs and the company as a whole. The use of anonymous surveys administered via computer or a neutral 3rd party generally yields more objective and honest feedback than 1-on-1s with the CEO. They offer employees an opportunity to anonymously share their concerns, and to offer constructive feedback on how to boost company performance.
  • NOW is the time to act – whether the economy is positioned for a rebound or another dip. Employees have dealt with a lot over the last few years and may be starting to look at opportunities outside the company. Therefore, it is important, right now, to put programs in place to:
    • Retain high performing employees, and
    • Communicate to employees what the company is doing to position itself for growth so that they see a bright future for both the company and themselves as employees within the company.
  • Professional services are people-to-people businesses. Focus on relationship building to increase market presence. Recognize and reward employees for their efforts to build new relationships with clients. Use these as examples to inspire other employees.
  • Many more women have entered and become an important component of the workforce. Conduct group meetings to compare the experiences of male and female sales people in relationship selling situations. These will differ between purchase decision makers in different markets and situations where one gender vs. the other predominates. Sharing experiences offers the potential to learn from and to support each other as well as to improve performance. Ask employees how these meetings should be conducted and whether they prefer same or mixed gender meetings.

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What Can SMBs Do To Empower Women? Six Options

Interview with Linda Gold, CEO, M3iworks

Situation: While women comprise the majority of US society and business customers, they continue to be underrepresented in business and government. For girls growing up, it’s hard to be what you can’t see, so girls and young women don’t see the opportunities that business offers them. What can SMBs do to empower women?

Advice from Linda Gold:

  • Women contribute greatly to the business community, particularly in small and medium-sized businesses which are the principal job creators in the US. For example, in tough times, smart companies and CEOs face outward rather than retreat inward. Women are naturally more collaborative and can be better at networking and building communities of interest that can open up new opportunities. Smart CEOs will leverage this talent.
  • Dr. John Gray (“Men Are from Mars, Women Are from Venus”) points out that business is like a football game—it’s about getting the ball and running with it. While women know we should be given more credit for our contributions, we need to learn how to take more credit. We need to accept the credit and accolades we receive and deserve. And if a male team member takes “our ball” and runs with it, defense needs to “kick in” and recover the ball. You can only score if the ball is in your possession.
  • Dee Dee Myers, President Clinton’s former Press Secretary gives an example of how to gracefully take credit. When a colleague told her she had done a great job, instead of deflecting the credit, Myers simply and elegantly replied “Thank-you.”
  • Small and medium-sized businesses employ a significant population of women. This gives them the opportunity to raise the profile of their women employees both in the local press, at local social business events, and through social media.
    • The YWCA TWIN Awards – Tribute to Women and Industry – recognize women for excellence in their area of expertise, and for giving back to the community. In Silicon Valley, CEOs nominate their high-achieving executive women for this prestigious TWIN award each year.
  • Girls For A Change (GFC) is a national organization that empowers girls to create social change. GFC encourages young women to design, lead, fund and implement social change projects that tackle issues girls face in their own neighborhoods. The program depends on volunteer coaches – local business, professional and career women – who receive coach training and meet with girls for a 12-week period after school. By publicizing this opportunity within your company or sponsoring a GFC team, SMBs can make a significant contribution.
  • SMBs have a vested interest in encouraging public education to adopt more relevant curriculum and teaching methods. We are in the information age, not the industrial age. We can learn more about opportunities to offer services to and partner with local schools and educational foundations like the Silicon Valley Educational Foundation. We can also lobby for more H-1B visas.

You can contact Linda Gold at [email protected]

Key Words: Empower, Women, Representation, Role Model, Collaboration, Credit, Contribution, NAWBO, YWCA, TWIN, Girls For A Change, Education, Standards, H-1B, Visa

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