Situation: The CEO of a professional services company wants to position her company for growth. What suggestions do others have to assist her? How do you position a professional services company for growth?

Advice from the CEOs:

• Focus on Dynamic Processes – The world and business environments are changing rapidly in response to economic, business and political stimuli. This places a premium on developing dynamic and highly adaptable business models. Companies that develop these models will have a much more sustainable competitive advantage than those who do not.
• Leverage Information – Along with rapid change comes a great deal of new information. Companies with a sustainable competitive advantage will leverage information from both traditional and new sources to develop new opportunities and new applications for older but still valuable technologies and processes.
• Be Sensitive to Cultural Issues – The expanding global economy means that customers, suppliers and employees will come from all over the world, bringing with them different cultural backgrounds. By adapting business models to address and respond to varying cultural needs – by celebrating differences instead of being inhibited by them – a company enhances its competitive advantage.

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