Tag Archives: LinkedIn

How Have You Attracted a Resistant Audience? Three Thoughts

Interview with Pradeep Bakshi, CEO, Foundation3

Situation: A new start-up has developed a SaaS application focused on helping sales people and small businesses leverage LinkedIn and other social media for prospecting. The Company’s customers build Private Shared Networks which can be used by sales people to accelerate the Pipeline. Their concern is that historically sales people have not adopted sales productivity and prospecting solutions.  What have you done to attract and accelerate trial and acceptance when addressing a resistant audience?

Advice from Pradeep Bakshi:

  • Keep it simple and make the application very intuitive and easy to use.
    • Do not try to change behavior; make it easier for sales people to do things they already like to do.
    • Create an instant “I get it” experience.
    • Bias the interface toward instant gratification. This is critical to generating viral marketing.
    • Make it easy to tell others what you’ve found – similar to a “Like” button to share a YouTube video.
  • There are 15 million sales people in the US.
    • You won’t get everyone, but you want to get the “believers” and avoid the “haters”.
    • You must quickly find segments of the market who are likely early adopters. For us, the early adopters are in the SMB segment (startups, 25-200 emp.) and the service provider industry.
  • Select channels which are open to your messaging and solution.
    • LinkedIn Groups are becoming an excellent way to network with like-minded people who can spread the word.
    • Look to past contacts to whom you have provided value and who value you. They are more likely to get your value proposition and introduce you to others.
    • Allow customers to collaborate with referral sources: potential business partners and collaborators who aim at the same audience that you will serve; and lead sharing partners. These individuals can help you find customers who will value your solution.

You can contact Pradeep Bakshi at pradeep@foundation3.com

Key Words: Software, Prospecting, GUI, User Interface, Viral, B2B, Early Adopter, Professional, Customer Acquisition, SMB, LinkedIn, Private Share Network

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What are Best Practices for Hiring at Minimal Cost? Eight Thought Starters

Interview with Stephane Dubois, CEO, Xignite

Situation: The company has been running very lean for the last few years, with very good people. New opportunities are opening up, and we need to staff up to execute. How do we get the best talent while minimize hiring costs?

Advice:

  • Job Posting Boards: You can often find specialized talent on industry specific job boards such as Dice.com, SimplyHired.com, Cybercoders.com, TheLadders.com or similar non-traditional job boards.
  • Online Interest Groups: There are a wide range of industry and product specific user groups through Google Groups, LinkedIn Groups, and so on. Connecting with relevant groups will not only position your company as a key firm within the segment, but also make you THE place for career progression.
  • Go Social: Leverage the power or social media to publicize your available positions.  Facebook advertisements, LinkedIn job postings and similar sites can build targeted interest in your company, and available positions.
  • Go Viral: Even if you don’t personally like Twitter or Facebook, these sites can create viral awareness of your company and technology. Tweeting that you are hiring now, with a 140 character job profile.
  • Be Cool: Create exciting new ways to add in the cool factor.  Skilled talent likes to work with fun, exciting, successful companies. Capture photos of company events and add them to a Picasa or Flickr gallery. Positive blog posts build good vibes around your company, your technology and your products.
  • Ground & Pound: There are many groups that meet on a regular basis to discuss skills, functional interest, best practices, business opportunities or to just mix and mingle. Sites like Meetup.com to find local groups that match the talent you’re seeking. You will often find candidates, people that can pass the opportunity along, or even someone willing to provide an awesome referral.
  • Attack: Be pre-emptive in your focus. Select a few top-notch recruiters who specialize in your technology, market and/or geography. These professionals already know the talent pool, may accelerate the process, and ultimately provide higher quality candidates.
  • These are a few thought-starters. What has worked for you to find good candidates at minimal cost?

You can contact Stephane Dubois at sdubois@xignite.com

Key Words: Hiring, Social Network, LinkedIn, LinkSV, Twitter, Facebook, Job Boards, Viral, Recruiter  [like]

What are Best Practices to Open New Markets? Five Thought Starters

Interview with Greg Curhan, CEO, Clickworker, Inc.

Situation: Clickworker was founded and has gained nice traction in Europe. Focusing first on Silicon Valley, they want to expand into the US. This means identifying companies that could use their service, as well as appropriate contacts within those companies. What are best practices to open new markets for a product or service?

Advice:

  • Start with a set of profiles of possible customers and contacts.
    • If you have a history of success, look for companies in similar industries, and with similar profiles as your current customers. Build a set of profiles of customer companies, and use these profiles against the lists that you develop to identify and prioritize prospects.
  • Develop a list of who’s in your addressable market and narrow this list to prospects.
    • Work with your staff and systematically review past jobs and companies that you’ve been associated with, including vendors and suppliers. Identify a list of possible target customers, and use LinkedIn, Link Silicon Valley and other social networking sites to confirm and develop your contact list.
    • Also work with companies that develop and update databases of local companies including contact lists, web sites, telephone numbers, revenue data and SIC codes. For example, Rich’s Business Information develops searchable lists of companies Northern and Southern California. Dunn and Bradstreet and others also sell searchable lists of companies and positions.
    • Subscribe to the locally published Business Journals in your target markets. These Journals generate Books of Lists of local companies and contact information.
    • Network with those you know and ask who they know. This is more effective once you’ve developed a set of profiles, so that you can clearly characterize what kinds of companies you seek.
  • This is an initial set of ideas. What has worked for you as you opened new markets?

You can contact Greg Curhan at greg.curhan@clickworker.com

Key Words: Customer, Profile, Contacts, Suspects, Prospects, LinkedIn, LinkSV, Social Networking, Rich’s, D&B, Business Journal, Network   [like]

How Do You Attract the Talent to Build an International Presence? Seven Guidelines

Interview with E.J. Dieterle, President & CEO, YES Partners, Inc.

Situation: As corporate wallets start loosening up, companies are looking at market expansion opportunities. International expansion is one alternative. In the past this was done largely by sending Expats. In more recent years there has been a trend toward hiring locally. How do you find the right talent locally?

Advice:

  • Everything starts with the basics – a good job description.
  • Finding people is easier these days with social networks like MySpace, Facebook, LinkedIn, Xing, hi5, Spoke and Plaxo. However, finding the right people remains a challenge.
  • Invest time and effort to research your target market.
    • Which country is a market or has the most likely prospective clients?
    • What is your competitive advantage there?
  • For a hiring company without an existing presence in the local market it is also a challenge to convince good local candidates that yours is the right company to join. It is important to understand the local business culture and values, and also to offer career-paths to qualified candidates.
  • Don’t assume the need for multiple offices as you start. You can start with a highly mobile person working from home who knows the local language(s), customs, and who already has contacts in your target market.
  • It is often assumed that it takes one year or more for an Expat to be efficient locally, and that hiring locally often accelerates first years’ startup-time. However, the local person has to understand and “fit” into the corporate/head office culture.
  • Working with an international executive search firm to find qualified local talent with the right fit to your business and needs can greatly improve your odds of success.

You can contact E.J. Dieterle at ejdieterle@yespartners.com

Key Words: International, Market, Expansion, Ex-Pat, Job Description, LinkedIn, Research, Competition, Brand  [like]

How Do You Improve Company Competency to Support Growth? Eight Thoughts

Interview with Scott Dodson, CEO, AirXpanders, Inc.

Situation: Both in the case of a start-up, and when an existing company adds a new business unit, one of the biggest challenges is supporting rapid expansion during market launch. Talent necessary during the product completion phase may not be sufficient to support this growth. What can you do to improve company competency?

Advice:

  • Bring in “been there, done that” expertise to support the current team. In particular, you want to add individuals who have experienced both success and failure in similar markets, and in both larger and similar sized companies.  You want people who can be transformational to a company and not someone who can simply occupy a box.  Give them a chance to do more, add to their toolbox and they will in turn help the company achieve its goals.
  • A wide range of past experience with multiple employers is now seen as a benefit, whereas in the past it may have been a liability. It brings more knowledge to bear.
  • Among people with highly diverse resumes, how do you tell performers from non-performers?
    • Focus on what they did to transform their past company. Did they build alliances, make change happen or improve the organization during their incumbency? Look at ‘how’ they did it.  Chances are, this is a very leverageable skill.
    • Look for doers.  People who aren’t afraid to roll up their sleeves will make the biggest impact in the organization.
  • Look for people who possess “strategic humility.” Don’t be afraid of mistakes and foster an environment where the boundaries are continuously pushed.  The enemy of ‘good’ is ‘perfect’, and the best companies consistently make ‘good’ decisions.  If you make a mistake, own up to it, learn from it and move on.
  • Look for the ability to assess, develop, plan and mobilize resources to execute the plan.
  • Use LinkedIn to identify people with whom an applicant worked in previous jobs to conduct independent reference checks.
  • You can also use LinkedIn to identify candidates for open positions.
  • By adding resources with these traits to your team, you markedly improve your likelihood of success.

You can contact Scott Dodson at scottadodson@yahoo.com

Key Words: Ramp-up, Growth, Talent, Competency, Interviewing, LinkedIn, Reference Checks  [like]