Tag Archives: Brainstorm

How Do You Sell in an Adverse Market? Three Points

Situation: A CEO is concerned that while interacting with trusted advisors and key contacts in the market the challenge is not the words, but in the environment of nervousness about the state of the economy. He feels a need to increase prospecting and to become more proactive – particularly with trusted advisors. What is the advice of the CEOs around the table for doing this? How do you sell in an adverse market?
Advice from the CEOs:
• Get the team to believe – adjust the message to the environment.
• Get together with the team and brainstorm how your company’s offering provides advantages in an uncertain market. Craft this into a message that everyone can use.
• To spark the discussion get a digital copy of the movie Glengarry Glen Ross and watch it together. This is a wonderful example of what NOT to do, but will engage the imaginations of the team. After watching the movie brainstorm what your more effective message will be.

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How Do You Maintain a Culture Focused on Quality? Five Points

Situation: Quality is a CEO’s #1 objective for his company. As the company has grown and processes have become more complex with more people involved, consistent quality is becoming an issue. The CEO wants to refocus and reestablish a quality culture to support future growth. What have others done to increase the quality of their product or service? How do you maintain a culture focused on quality?

Advice from the CEOs:

  • Trust is a company’s most important commodity. This trumps financial exposure. In case described, the client trusts the company to produce and deliver a quality service upon which they can rely.
  • Go all of the way back into system design – or how any particular product system is set up.
    • Assemble a diverse group to review both the company’s deliverables and the system inputs.
    • Brainstorm everything that can break.
    • Prioritize the list based on potential exposure to the company.
    • Do a deep-dive analysis of the top 5 or 10 exposure areas.
    • Reprioritize after the deep dive has been completed.
    • Fix all issues identified in order of exposure.
    • Repeat the exercise periodically to assure that quality is maintained.
  • Empower and reward anyone who develops improvements in quality control.
  • Shield the company from any exposure over which it has no control. This can be accomplished through language in the company’s service agreements, and through language covering service deliverables.
  • Once the company has shielded itself from an exposure, set up flags in the monitoring systems that will alert the company of events or situations that will impact clients. This allows the company to inform clients of situations that may impact them without making recommendations as to how the client should handle the situation.

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How Do You Focus Managers on Growth? Five Suggestions

Situation: Two key managers of a company are too busy with day-to-day activities to focus their planned 40% of time on growth. The company has hired personnel to relieve some pressure on them, and a new ASP (Application Service Provider) is improving customer out-reach. How can the CEO take pressure off these managers so that they have time to grow the business? How do you focus managers on growth?

Advice from the CEOs:

  • Small companies grow through their early stages with everyone wearing many hats and doing everything. The company is now larger than this and it has to stop. Managers need to focus their responsibilities where you need them to focus and stop doing less important tasks.
  • Have you gone over key responsibilities and expectations for the two managers? Do they have clear objectives and deliverables? If not, focus on this.
  • Brainstorm with them how they could free-up time to focus on growth.
    • Do this in a meeting. Your plan is 10% growth. Ask for their ideas on how to grow the business, and develop a plan to put their ideas into action. What help or resources do they need to meet this plan?
    • Three heads better than one to ask core questions – let them come up with the answers.
  • Design processes to address needs and responsibilities.
    • Rank implementation of options in terms of impact to the company and financial results.
    • Given the ranking, implement programs sequentially – most relevant and easiest first.
  • Taking orders by phone is clerical. This should not be a manager’s prime focus.
    • Have a clerical person answer the phone, and train them over time.
    • Limit the manager’s direct involvement in phone orders to critical situations.

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