Tag Archives: Activities

How Do You Maintain the Chain of Command? Three Suggestions

Situation: A CEO finds that some employees are going directly to her to address issues or suggestions rather than working with their managers to develop solutions. She is concerned on two fronts. First, these matters should be handled between the employee and their manager. Second, this distracts her from higher priorities facing the company. How should the CEO convey this to both the manager and the employee. How do maintain the chain of command?

Advice from the CEOs:

  • Concerning the situation where a manager’s direct report is going to the CEO, what is the follow-up with both the manager and the employee?
  • The message to the manager:
    • You are in your role for a reason.
    • You are accountable, and your responsibility is for your team to deliver against company strategy and plans.
    • If this situation is repeated I will send these questions back to you, and will count on you to keep me in the loop as appropriate to assure that the solutions are consistent with company policy and objectives.
  • The message team member
    • It’s okay to share your thoughts with me.
    • But in the case of new ideas or suggestions, you need to bring these to your manager so that your manager understands what is going on and can coordinate your suggestions with the activities and priorities of the team.
  • How do you set boundaries so as not to step on the toes of managers?
    • Set deliverables for the managers, but leave them the authority and latitude to manage those who report to them.
    • If an employee comes to the CEO rather than their manager, refer them back to their manager.
    • After the fact, follow-up with the manager to assure that the issue or suggestion has been addressed.
    • HR issues are handled through the HR process, not by the CEO.

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How Do You Strike a Healthy Work/Life Balance? Three Points

Situation: A CEO fills nearly every minute of the day with activities. All these meaningful to him and the company, and he enjoys the contribution that he is making. However, he fears that he is beginning to burn out. Is burning the candle at both ends doing harm or creating the legend? How do you strike a healthy work/life balance?

Advice from the CEOs:

  • We are best at what makes us happy. We are the only individuals who can really monitor our activities, so we must set both our own priorities and the metrics.
  • The priority is a positive, healthy lifestyle. What may be getting in the way?
    • Getting enough sleep. Medical studies indicate that while some people can get along on 6 hours of sleep per night, most need 7-8. Those who get less than 6 hours on a regular basis are taxing their bodies as well as their psyches. Are you are not getting enough sleep to sustain your current level of activity? Is the recovery time from strenuous activity increasing? If so, your body is telling you something!
    • Quality time with significant others. Are you spending enough quality time with your spouse and children? On a regular basis, not on a once-per-week evening out. Is your family receiving the time and attention that they need, or are they sending signals that they need more? Given the importance of these relationships, not just now but looking out 10-20 years, perhaps it is necessary to reallocate proprieties.
  • Create monitors to assure that you are not over committing and that you are giving sufficient time to rest and your family. After all, this is a marathon. You don’t want to burn out in the first mile!

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Do You Need a Formal Marketing Function? Four Points

Situation: A small company serves a specialized, targeted group of customers. The founder/CEO seeks advice from the group on whether it is time for the company to create and staff a formal marketing function or can this be outsourced. Do you need a formal marketing function?

Advice from the CEOs:

  • The company services a specialized and targeted group of customers. However, they target the high end of this market, so the target market is smaller.
    • A highly targeted promotional and marketing strategy will work best.
  • There are two principal functions within marketing: providing direction to guide product development efforts and creating awareness of the company’s products through promotions and advertisements.
    • To serve a narrow market, the information and insight gathered from trade shows, technical meetings, the company’s sales and design engineers may be sufficient to drive product development efforts.
    • It may not be necessary to do more than this unless the company is planning for substantial growth and wishes to diversify the product offering in a short period of time.
  • To handle promotions and advertising there are two options: hire an individual to do this or utilize the resources of an outside agency.
    • The marketing plan should be refreshed and updated on a regular basis – at least annually.
    • A good task for the company’s marketing committee is to become aware of local resources that could help.
    • Identify marketing themes to guide advertising in specialty magazines, supported by trade shows, technical conferences, and on-site training session for key customers.
    • Create and maintain a calendar of marketing activities and assure that that messaging is consistent across promotional events.
  • If the strategic plan calls for substantially increasing the revenue base or broadening the product offering, consider a merger with a competitor that already has the ability and resources to meet these needs.
    • Just the planning exercise for a merger will help the company to evaluate the issues involved in market expansion.

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