Situation: A CEO is up all night worrying that things are “too good”. Business has turned around positively in the last six months and she so focused on sales that she hasn’t had time to plan. How and when do you plan for growth? More basically, how do you make time to plan?
Advice from the CEOs:
• Think about the business cycle – the upswing, the peak and the downturn. On the upswing there is a tendency to be so focused on the day-to-day that there’s no time to spend testing the business environment or on long-term planning activities that are critical to sustained growth and success. If the CEO doesn’t take time during the upswing to evaluate new opportunities it’s easy to fall into the trap where planning occurs too late – after the cycle has peaked.
• After the business cycle has peaked, it is too late to take advantage of opportunities that were available during the upswing. Once the business cycle is in a downturn attention shifts to preservation and survival. The opportunity to reallocate resources to build alternative future scenarios has been lost.
• If there is pressure to bring on additional resources to handle the workload, set a timeframe to evaluate the situation – a few weeks or a month – and see if the pressure is sustained. If it is, have a plan in place to secure those resources. Do this with a clear head – not on impulse. Exercise discipline.
• Remember that leadership is the CEO’s job – not being immersed in the day-to-day. A leader keeps others immersed in and focused on the day-to-day.

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