Situation: A CEO wants to set up her company for long-term growth in value. The business has favorable margins relative to competitors and high cash flow. It is currently single-site but has a good model that could be expanded to multiple sites. How do you position a company for value and growth?

Advice from the CEOs:

• Paint a picture of growth and cash flow. Use this picture to inspire both the home site and remote sites as they are developed.
• Develop and demonstrate a Growth Model. It is important to demonstrate the success of the model so that it can be replicated in remote locations.
• Get multiple sites up and running as proof of a profitable growth model.
• As the company moves to a multi-site model, assure that each site manager has a financial interest in the success of the site. Develop a compensation system that rewards the manager for both growth and profitability. Develop a complimentary system that rewards key site personnel.
• Develop additional products and accompanying services. These can be sold to current customers as well as new customers at the home and remote sites to boost growth.
• As the model grows use the improved cash flow to buy other companies that are complimentary or expand the capacity of the existing company.

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