As we begin 2015 more people are feeling upbeat about the economy than they have through most of the last six years. The dollar is at new highs against global currencies. The US is approaching energy self-sufficiency. However, some still see regulatory headwinds and downsides. What do you see and what will you do differently in 2015?

Advice from the CEOs:

• Over the last six years, software companies have seen large increases in outstanding credit to clients, combined with restrictions on clients’ credit lines available and fewer new purchases. We hope for a better year in 2015, and will focus on reducing outstanding credit to improve cash flow.

• Cash continues to be king. B2B business sectors with good cash positions are solid.
  • If your product/service saves clients money and makes financial sense, you’re in good shape.
  • Raising money will continue to be a challenge. Investors have been focusing on accelerating deliverables, creating a difficult environment for entrepreneurs. The Wall Street Journal says that the share of people under 30 who own businesses has reached a 24-year low, referring to young entrepreneurs as an endangered species,.

• What is your current planning horizon?
  • We continue to plan quarter to quarter. There are too many variables for a longer horizon. We pay up our credit lines, and cover multiple payrolls with safe bank deposits.
  • We are watching headcount and dollars in the bank.
  • We are communicating more with our best employees and bringing them into more decisions so that they won’t be looking elsewhere.

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