Tag Archives: Presence

How Do You Expand Internationally? Five Suggestions

Situation: An early-stage software company is expanding internationally, both offering services to international companies from their Silicon Valley base, and building a presence overseas. What land mines should they avoid? How do you expand internationally?

Advice from the CEOs:

  • Be more strategic than opportunistic. Europe is very interested in start-ups. Investigate potential locations thoroughly. For example, Luxembourg and Spain are not the most reliable markets or locations for basing a business.
  • There are already good networks in Europe that you can plug into so that you don’t have to build everything yourself.
    • There is a European organization called Open Coffee Club that attracts high tech and social media start-ups. You might consider either partnering with them or buying into their network.
  • You can set up a corporation in Cyprus to leverage tax advantages and build a network covering Europe.
    • To have geographic reach across Europe, you probably want two locations in Europe and one in Russia. Look at Ireland and Romania.
    • Many Russian oligarchs have their investments in Cyprus and may provide a source of investment funds.
  • Investigate the European Investment Fund and their sub-funds like the JEREMIE Holding Fund. This is a large government-funded investment pool focused on technology, innovation and start-ups.
  • Foreign companies are attracted to the US because we have the right ecosystem for technology development. However, a bridge strategy for European companies who want access to US funding is tricky. The key issue is visas which have limited duration and may be difficult to renew. Also, immigration frowns on foreign business people who visit the US too frequently.
    • Have you considered helping start-ups build through their early stages – reducing risk of early failure – before helping them come to the US?

 

How Do You Aggregate an Audience? Three Strategies

Interview with John Hollar, President & CEO, Computer History Museum

Situation: Traditional media for reaching audiences – television, newspapers – have broken down. Audiences are atomized and increasingly “what you want when you want it.” How do you aggregate an audience in this environment?

Advice:

  • Develop partnerships that align with you both in terms of audience and purpose.
    • We just finished a $20 million expansion. With 1.5 million technology workers in Silicon Valley, how do we spread the word?
    • We work with corporations in the tech sector, corporate alumni groups, tech retailers, convention centers, hotel concierges, and schools.
    • Our new campaign – Silicon Valley Starts Here – encourages Silicon Valley visitors to start their Silicon Valley journey with us.
    • School field trips are booked through the end of the year. Local foundations support transportation costs.
  •  Leverage the digital world to expand your presence.
    • Everything physically present in the museum is also available digitally to a global audience.
    • We use Facebook, Twitter and LinkedIn to generate viral networking.
    • Live events are captured in HD and broadcast through our YouTube channel to 2 million viewers.
    • We update our Facebook page and tweet daily. Facebook is fun and playful with “Today in Computer History” and Friday YouTube films.
    • Tweets include a quiz – “Who Am I?” – of famous figures in computer history with prizes.
  • What are the implications for companies and institutions?
    • We must embrace the notion of living in parallel worlds – having both a physical presence and a broader digital presence.
    • Expert knowledge is here, but we must be able to access an increasingly digital audience that is global.
    • Digital capabilities can’t just be bolted on to an old structure. This must be a marriage that connects our knowledge and expertise organically to our audience, their needs, and the knowledge and expertise that is happening in the world.

You can contact John Hollar at jhollar@computerhistory.org

Key Words: Media, Audience, Partnership, Purpose, Awareness, Campaign, Digital, Presence, Facebook, LinkedIn, Twitter, YouTube, Inflection Point, Digital Lifestyle

What are the Challenges Facing Distributed Organizations? Part 1

Interview with David Van Wie, CEO, and Paul Brody, President, Sococo, Inc.

Situation: Research shows that 65% of teams within companies are now geographically distributed. This is driven by both telecommuting and the desire to access the best talent, and is enabled by technology. What are the implications of distributed teams for company and project success, and how can these be addressed?

Advice from David Van Wie and Paul Brody:

  • Broadly, the most important challenge is that of team “presence” – the feeling of people collaborating and working together. As social beings, we are used to establishing trust and mutuality face-to-face. Trust and mutuality are more challenging when we are limited to audible communications.
  • Working at a distance becomes a challenge when different members of a team are on the same stage of a workflow issue and there may or may not be shared understanding of technical requirements or timelines.
    • Team members need to understand requirements to a “T” – across functions, technical requirements, and needed skills.
    • Consider the challenge of keeping team members in synch when project requirements are continually shifting, as frequently happens when new technical breakthroughs are involved and there is no preplanned predictability to the project. This challenge is exacerbated when the team is designing at light speed.
    • The agile design model focuses on people and talent over process and dictates a continuous ongoing meeting. In a distributed setting, the whole team is never stronger than the most remote and linked-up member.
    • These are the challenges that we seek to address at Sococo through our Team Space application.
  • Let’s look at an example of resolving a conflict based on miscommunication of information.
    • In this case, a young employee was tasked with drafting an email campaign around a product. Other team members were time zones away and on their own schedules. The night before campaign launch a misunderstanding developed around one of the core features of the product.
    • Because of the Always-On nature of Team Space, all of the team members working on the project were right there and on call to ensure a smooth product launch. When the problem arose, they were able to have a quick online meeting to share spreadsheets and analysis, understand the issue and resolve the misunderstanding on the fly.  The campaign launched the following morning.
    • When people are in the space, you know they’re part of the team and they’re at work, ready to solve problems. They haven’t given up. Having to bring someone back into a conversation (to resolve a problem) takes more time, effort, and energy and is draining for a distributed team.

For more information on Team Space, visit www.sococo.com

Key Words: Distributed, Teams, Presence, Collaboration, Workflow, Project, Agile, Conflict, Crisis, Silo 

What are the Challenges Facing Distributed Organizations? Part 2

Interview with David Van Wie, CEO, and Paul Brody, President, Sococo, Inc.

Situation: Research shows that 65% of teams within companies are now geographically distributed. This is driven by both telecommuting and the desire to access the best talent, and is enabled by technology. What are the implications of distributed teams for company and project success, and how can these be addressed?

Advice from David Van Wie and Paul Brody:

  • A second example of a critical challenge occurs in crisis mode – for example when a major system is down and service is impaired.
    • You need the right people with the right information talking real time. Those without complete information are at a loss. If they respond from emotion rather than fact, it hinders crisis resolution.
    • Having an avatar in Team Space yields a positive emotional response, primarily in that you then interact with other avatars instead of just names on a list. It gives you an increased feeling of presence.
    • This emotional investment positively correlates to increased trust, as you feel more connected to your peers.
    • You want an environment in which you can bring distributed people together on the fly, provide them with complete information, raise and candidly discuss issues and alternatives, and come up with a solution with all parties involved, all while reducing the emotionality of the situation.
    • Emotionality of tense situations is reduced because of the trust built amongst team members through our unique spatial UI.
  • Third, organizations beyond a certain size tend to form silos by function. This can help to build strong functional organizations, but has drawbacks when different functions have conflicting priorities.
    • In a distributed organization, a visual layout becomes important. You want to be able to include and intertwine all functions in a visual space, and provide access between and across functions.
    • This entails a philosophical shift to an open culture where teams don’t feel defensive or protective. It is facilitated by a visual space where it is easy to bring in the right expertise to resolve issues based on information.
    • Likewise, the underlying open structure of Team Space and its ability to promote quick conversations as well as hefty meetings helps solidify trust in a distributed group.

For more information on Team Space, visit www.sococo.com

Key Words: Distributed, Teams, Presence, Collaboration, Workflow, Project, Agile, Conflict, Crisis, Silo 

What are the Challenges Facing Distributed Organizations? Part 3

Interview with David Van Wie, CEO, and Paul Brody, President, Sococo, Inc.

Situation: Research shows that 65% of teams within companies are now geographically distributed. This is driven by both telecommuting and the desire to access the best talent, and is enabled by technology. What are the implications of distributed teams for company and project success, and how can these be addressed?

Advice from David Van Wie and Paul Brody:

  • A fourth question which arises with distributed organizations is whether you have to have different processes to manage a distributed organization.
    • We don’t think so. Each company has developed their own set of process to address the challenges of distributed personnel. Rather, we focus on communication tools that adapt to clients’ existing processes by humanizing communication – enabling people to easily find each other and share information.
  • Fifth, some of the most challenging environments occur in organizations which span extreme time zone differences. How is this addressed?
    • You want an audio and visual system that lets you know who is available at a given point in time or could be made available easily. This facilitates bringing the right expertise into a conversation.
    • When different parts of the team are widely separated by time zone, it is important to create a more social and effective environment during the times when all team members are available. We believe that Team Space helps to create this environment.
    • In one company, Indian team members stay at the office until 7:00pm – thereby avoiding the worst traffic – and can be available online at home after dinner. This increases the time that they can interact with their American counterparts.
    • It is also important to be able to record meetings and presentations so that members who are absent can play back the meeting to stay up to date.
    • Our experience is that visual presentation is superior for communicating visual information, and we accommodate this.

For more information on Team Space, visit www.sococo.com

Key Words: Distributed, Teams, Presence, Collaboration, Workflow, Project, Agile, Conflict, Crisis, Silo