Tag Archives: Food

How Can You Use Web and Mobile Tech to Bridge Different Worlds?

Interview with Jason Langheier, MD, MPH, Founder and CEO, Zipongo

Situation: The Internet and social media provide opportunities to bridge seemingly distinct worlds through common interests. For example, grocery chains that sell healthy foods and health insurance companies might be brought together through a common interest in healthy eating habits. How can you use web and mobile technology to bridge these two worlds?

Advice from Jason Langheier:

  • Interests and industries which are at first glance distinct can be brought together using the power of the Internet and social media. For example, Let’s Move and the Partnership for a Healthy America have nudged national food retailers and grocers to improve the health of their offerings in an effort to fight childhood obesity. Success here can benefit health insurers because obesity leads to increased healthcare costs through its link to diabetes and other complications. The potential of subsidies from health insurers to promote and generate healthy food choices is interesting to food retailers, but requires new incentive and recommendation systems.
  • We want to help people harness their motivation to build lasting new eating and activity routines. We do this through rewards based commerce, supported by social networks and gamification to help reach one’s health goals. We focus on choices that people make in daily living like grocery and restaurant choices and physical activities. We highlight alternatives, create simple recommendations, and make it easy to act on those recommendations. We encourage repetition of positive choices through a feedback loop which is tailored to the individual.
  • Commitments made within a social network are more likely to stick than promises to self. We leverage existing social media networks and offer incentives for referring friends. Friends help friends make better choices by encouraging them to read labels and buy healthier foods at the moment of purchase.
  • It is important to keep the user interface simple, especially at first. Many of the most successful applications initially present simple yes-no choices. From a tracking standpoint, this also minimizes variables and improves data measurement. Featuring high contrast action buttons on our site also helps prompt decisions.  There is a sweet spot on a commerce site between presenting an overwhelming array of options, and too few choices – which we assess through A-B testing.  By starting simply and building complexity slowly we build a baseline control scenario, then vary choices simply off the baseline to improve results.
  • The entrepreneur seeking to truly achieve a social mission must plan for both the short and long-term. In the short-term, it is critical to build milestones which will demonstrate financial feasibility and sustainability for potential investors. However a long-term perspective is also essential, particularly when one is interested in long term behavioral and economic impact.

You can contact Jason Langheier at j@zipongo.com

Key Words: Internet, Social Media, Food, Insurance, Health, Common, Interest, Software, Bridge, Entrepreneur, Partnership for a Healthy America, Incentive, Tracking, Reward, Commitment, Behavior, Change, Friend, Simple

How Do You Focus on Positive Responses to Stress? Ten Techniques

Interview with Janis Pullen, Transformational Coach

Situation: When we encounter stress, like financial, economic or business stress, we may respond positively and proactively or negatively. Negative responses include drinking, smoking and comfort eating which can damage our health. How do you focus on positive responses to stress?

Advice from Janis Pullen:

  • It is important to understand that there are two aspects to stress management – the ontological or being side and the facilitative or doing side. These are different but related.
  • When people experience stress they seek comfort in activities that they associate with relaxation. This includes alcohol, tobacco and eating. These reactions are automatic, habitual and predictable and can lead to unhealthy consequences.
  • Ontological techniques to counter habitual, automatic reactions and to positively respond to stressors include:
    • Recreate our relationship to time. In the US we are deadline oriented and multitask. These increase stress.
    • Arrive at meetings 5 minutes early so that we give ourselves time to get settled instead of entering the meeting in a rush.
    • Plan time for nothing – even a 5-minute break with no pressure to “do” anything increases ease and relaxation.
    • Become more aware of our needs and what we have to do to meet them. Often we are not in tune with our needs and operate on top of them. The positive alternative is to slow down, notice more of what is within and around us, and have the courage to fulfill our real, deeper needs.
    • Take responsibility. When we blame external causes for situations, we give up power and control. The alternative is to be “at cause” rather than “at effect” to produce constructive results.
    • Realize you are not alone.  Employ assistance/guidance/mentorship to lighten your load.
  • On the facilitative side, these practices can alleviate or reduce stress:
    • Simply take a few deep breaths when we become aware of stress. This increases blood oxygen, helps us to relax and cools our reaction.
    • Exercise – even a short walk – does wonders for changing moods from negative to positive. Under stress, the body releases cortisol and adrenalin – the fight or flight hormones. Exercise increases endorphins, which help us to relax and reduces cortisol and adrenalin levels.
    • Consciously eat whole versus processed foods and drink more water to help our bodies to function more efficiently and to respond more effectively to stress. Berries and nuts are much healthier snacks than sugar or other simple carbohydrates.
    • Sufficient sleep is critical to effective physical and mental function. Alcohol impairs sleep by reducing deep sleep cycles so we do not wake up refreshed.
  • The effective solution to stress is to focus on our real needs and to replace destructive behavior patterns with constructive alternatives.

You can contact Janis Pullen at Janis@CoachJanisPullen.com

Key Words: Stress, Response, Positive, Proactive, Negative, Alcohol, Tobacco, Eating, Food, Ontological, Facilitative, Comfort, Habit, Healthy, Unhealthy, Real Needs, Time Management, Deadline, Act, Control, Responsibility, Blame, Breath, Cortisol, Adrenalin, Endorphins, Whole Foods, Sugar, Carbohydrates, Focus