How Do You Revamp Your Brand and Marketing? Three Guidelines

Situation: A company wants to revamp its marketing materials and web site. They have no in-house resources, and no specific direction has been set. What are the best ways to revamp your brand and marketing materials?

Advice from the CEOs:

  • The first thing to consider is whether this Is just an adjustment to your current marketing, or whether you really need a broader in-depth analysis of branding, positioning and how well this is communicated by your marketing materials and web site. If it has been several years since your last revision of materials and web site, these may no longer be in step with current needs.
  • If you are located near a major metropolitan area there are many marketing consultants who can bring both a professional approach and a fresh vision to the task.
    • Work with your Chamber of Commerce, industry organizations, and your vendors, suppliers and distributors to find companies who have recently revamped their marketing. Check out the web sites of these companies and see which appeal to you. Ask the ones that you like what consultants they used.
    • If your company sells to consumers, or sells to consumers through outside channels, you should consider social media as a part of both your marketing mix. Even B2B companies now see see value in social media. Choose a consultant with expertise in social media as well as traditional marketing.
    • Interview several consultants before you make your final choice.
  • Many small companies are financially stretched and don’t have the dollars to support a major market revamp. Are there ways to reduce the cost?
    • Consider semester or summer interns for some of the analysis, data gathering and perhaps some of the design or social media work. Students at colleges and universities are hungry for intern positions – both paid and unpaid – to satisfy college course and graduation requirements as well as to get an inside track on future jobs.

Key Words: Collateral, Web Site, Branding, Budget, Intern, Consultant, Vendor, Supplier, Chamber, B2B, B2C, Social Media

2 thoughts on “How Do You Revamp Your Brand and Marketing? Three Guidelines

  1. New Smyrna Beach SEO

    Therefore, there are SEO specialists, who care only for this.

    This hands-on training will act as the ideal foundation for helping
    course participants to transfer their skills from the learning to the clinical environment.
    Once you have tracked, measured, and ranked your advertising and
    marketing efforts, push your budgets toward the efforts that will give you the
    best bang for the buck.

  2. Sandy Post author

    SEO is only a component of online marketing, not the driver. Branding is a much more fundamental exercise to determine your customer target, messaging, brand image and all of the other elements that precede SEO. Driving people to your site is a useless exercise unless you’ve already optimized your brand messaging. Without the full branding exercise, you won’t succeed in keeping people on the site or optimizing sales.

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