What are the Challenges Facing Distributed Organizations? Part 2

Interview with David Van Wie, CEO, and Paul Brody, President, Sococo, Inc.

Situation: Research shows that 65% of teams within companies are now geographically distributed. This is driven by both telecommuting and the desire to access the best talent, and is enabled by technology. What are the implications of distributed teams for company and project success, and how can these be addressed?

Advice from David Van Wie and Paul Brody:

  • A second example of a critical challenge occurs in crisis mode – for example when a major system is down and service is impaired.
    • You need the right people with the right information talking real time. Those without complete information are at a loss. If they respond from emotion rather than fact, it hinders crisis resolution.
    • Having an avatar in Team Space yields a positive emotional response, primarily in that you then interact with other avatars instead of just names on a list. It gives you an increased feeling of presence.
    • This emotional investment positively correlates to increased trust, as you feel more connected to your peers.
    • You want an environment in which you can bring distributed people together on the fly, provide them with complete information, raise and candidly discuss issues and alternatives, and come up with a solution with all parties involved, all while reducing the emotionality of the situation.
    • Emotionality of tense situations is reduced because of the trust built amongst team members through our unique spatial UI.
  • Third, organizations beyond a certain size tend to form silos by function. This can help to build strong functional organizations, but has drawbacks when different functions have conflicting priorities.
    • In a distributed organization, a visual layout becomes important. You want to be able to include and intertwine all functions in a visual space, and provide access between and across functions.
    • This entails a philosophical shift to an open culture where teams don’t feel defensive or protective. It is facilitated by a visual space where it is easy to bring in the right expertise to resolve issues based on information.
    • Likewise, the underlying open structure of Team Space and its ability to promote quick conversations as well as hefty meetings helps solidify trust in a distributed group.

For more information on Team Space, visit www.sococo.com

Key Words: Distributed, Teams, Presence, Collaboration, Workflow, Project, Agile, Conflict, Crisis, Silo 

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